Which Ad Touchpoints Give the Most Positive Brand Impression?

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When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media. And, a new report from GroupM shows that despite the growing use of influencer marketing, influencers are less likely to create a positive brand impression. The global survey of almost… Read More » The post Which Ad Touchpoints Give the Most Positive Brand Impression? appeared first on Marketing Charts .

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Women in the US Are Most Impressed with These Brands

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When it comes to brands that have a positive impression with women, CPG companies look to be in higher favor than even the largest e-commerce brand. Indeed, once again this year Dawn takes the top spot in YouGov’s latest BrandIndex ranking of the brands with the best perception among women. To arrive at its conclusion… Read More » The post Women in the US Are Most Impressed with These Brands appeared first on Marketing Charts .

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These are the 10 traits recruiters are looking for

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In a recent study, recruiters ranked what they consider to be the most important traits for job applicants. Like it or not, first impressions matter. A study from the résumé-building website Zety found that 83% of hiring managers call that initial gut feeling they get about a person a critical factor when making hiring decisions. What drives a first impression is your traits. Read Full Story

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30-Second Video Ads Have Taken Over

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It wasn’t too many years ago that 15-second ads comprised the largest share of video ad impressions. Now, 30-second ads account for about 4 in 5 video ad impressions, per a report [download page] from Extreme Reach. Back in 2017, 15-second ads accounted for the majority (62%) of video ad impressions, while 30-second ads only… Read More » The post 30-Second Video Ads Have Taken Over appeared first on Marketing Charts .

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How to Increase Your LinkedIn Engagement: 4 Tips

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Want a highly engaged LinkedIn following? Looking for tips to spur engagement? In this article, you’ll discover how to cultivate a following on LinkedIn. #1: Prepare Key LinkedIn Profile Components to Make a Good First Impression People see your LinkedIn headline when you share a post, comment on someone else’s post, or send an invitation […] The post How to Increase Your LinkedIn Engagement: 4 Tips appeared first on Social Media Marketing | Social Media Examiner .

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A Google body language consultant shares how to relax and be confident on Zoom

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A body language expert who’s worked with the likes of Google points out that body language influences how we feel and the feelings we generate in others—even during videoconferences. First impressions are made in nanoseconds, based largely on body language and vocal tone. What is less widely known is that body language also influences how we feel and the feelings we generate in others. Read Full Story

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Super Bowl 2020 Data [Updated]

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Good news for advertisers: Super Bowl 2020 ratings lifted somewhat after a 10-year low last year. But how did this year’s ads fare? Were they as exciting as the Kansas City Chiefs’ impressive 4th quarter recovery to take the coveted trophy? Here’s a look at some of the winners and losers, mostly from research examining… Read More » The post Super Bowl 2020 Data [Updated] appeared first on Marketing Charts .

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