Here’s Where Consumers Want More Convenience When Shopping

{ object.primary_image.title }}

Consumers are searching for convenience more than ever, with 83% of shoppers saying that convenience while shopping is more important today than it was 5 years ago. But where do they want more convenience while shopping? A new report from the National Retail Federation (NRF) offers some insights. Nearly two-fifths (38%) of shoppers say that… Read More » The post Here’s Where Consumers Want More Convenience When Shopping appeared first on Marketing Charts .

Read Full Article on Marketing Charts

Here’s What Consumers Want From Advertising When Shopping for Everyday Products

{ object.primary_image.title }}

About two-thirds (68%) of shoppers say that with all the information now available to them, they are able to make better purchasing decisions than they could 5 years ago. With that in mind, what do shoppers want from advertising when they are shopping for everyday products like groceries, skincare and electronics? Here’s what a survey… Read More » The post Here’s What Consumers Want From Advertising When Shopping for Everyday Products appeared first on Marketing Charts .

More

Omnichannel Food Shopping Households Predicted to Grow Almost 30% by 2025

{ object.primary_image.title }}

More than 6 in 10 US shoppers say convenience is important when shopping for groceries, with a full two-thirds saying that they are willing to pay more for this convenience. Whether it be for convenience or greater availability of items, more than two-fifths (44%) of US households shop for food both online and in-store in… Read More » The post Omnichannel Food Shopping Households Predicted to Grow Almost 30% by 2025 appeared first on Marketing Charts .

More

New study shows digital engagement is key to post-pandemic ecommerce customer retention

{ object.primary_image.title }}

30-second summary: COVID-19 has accelerated consumers’ shift to online shopping around the world, making digital strategy critical to retailer success, both now and in the future Analyzing these behavior trends yields insights about elevated retention risk, the primacy of mobile, shifts in purchase motivation, and in what drives brand affinity The holiday season will see many consumers planning to spend less, and to support local small retailers, so digital marketers must adapt Best-practice marketing strategies are now mission critical: Focus on customer relevance through personalization, seamless cross-channel experiences, and empathetic messaging across the lifecycle, or consumers will move on As the summer winds down, many of us are holding our breath in anticipation of another wave of pandemic-related headlines, guidelines, and obstacles to business as usual. The only thing we seem to be able to count on is change. That’s certainly the case in the retail industry, which has experienced …

More

Where Shoppers Say They Start Their Product Hunt: Amazon > Search

{ object.primary_image.title }}

More than 6 in 10 (63%) consumers in key e-commerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines. So finds a new report [download page] from Wunderman Thompson Commerce (WTC), which details Amazon’s continuing dominance in the digital commerce sector throughout the… Read More » The post Where Shoppers Say They Start Their Product Hunt: Amazon > Search appeared first on Marketing Charts .

More

What the holiday shopping season will look like in 2020

{ object.primary_image.title }}

30-second summary: Shoppers aren’t planning to significantly change how much they spend this holiday season compared with 2019. Many more people are planning to make their holiday purchases online versus in stores, where the fear of catching COVID-19 is still keeping shoppers away. While saving money remains a top priority for consumers, the contraction in consumer spending that occurred in April rebounded in May and June. Black Friday is moving online, converging with Cyber Monday to make the overall holiday shopping season for 2020 a very virtual one. Retailers can prepare for holiday shoppers by looking at behavior from the recent back-to-school shopping season. Sprout Social found that consumers and brands interacted much more on social media than pre-pandemic, dominated by social conversations focused on COVID-19. Retailers can prepare for the upcoming influx of virtual shoppers by focusing on personalization, polishing their messaging, understanding what platforms consumers use to communicate …

More

More US Consumers Are Shopping for Essential Goods While Keeping Contact to a Minimum

{ object.primary_image.title }}

In May this year, 44% of US adults picked up takeout from a restaurant more often than they did during the previous month, according to new data from Gallup. In the wake of the outbreak of COVID-19, the survey finds an increase in various kinds of convenience shopping and low-contact services as consumers continue to… Read More » The post More US Consumers Are Shopping for Essential Goods While Keeping Contact to a Minimum appeared first on Marketing Charts .

More

Key insights: AI Summit highlights, microbrowser advertising, and customer engagement sweet spots

{ object.primary_image.title }}

30-second summary: We’re not in a “post-COVID” world, we’re in a “coexisting-with-COVID” world where essentialism and humanization will matter the most Now is the time for marketers to dive into their data and reconsider the technology they use to understand the customers’ pulse Emerging habits of the “Interim Normal” The common line of vision for the bigger picture of the oncoming times will be based on hyper-targeted advertising and marketing Keeping it light, engaging, and interactive isn’t an option anymore – it’s a prerequisite for brands wanting to succeed at marketing and advertising More on the big-four of microbrowser advertising, the sweet spot for engaging your audience globally, and the secret sauce to marketing success in emerging times The answers lie in the data and how it is digested and applied will continue to play a vital role. Today we’ll take you through key takeaways from our AI Summit, new …

More

Here Are the Top Brands US Customers Would Recommend

{ object.primary_image.title }}

Word-of-mouth remains one of the greatest influencers when it comes to where to shop and what to purchase, with almost half (47%) of consumers saying that it is a very important factor when it comes to purchasing a product. So, which brands are most likely to be recommended by their customers? YouGov dug into its… Read More » The post Here Are the Top Brands US Customers Would Recommend appeared first on Marketing Charts .

More

The rise of the AI-automated enterprise

{ object.primary_image.title }}

30-second summary: As part of ClickZ’s AI in Marketing Summit 2020, Brian Solis, digital analyst, speaker, and author, shared his insight into the AI-automated enterprise and it’s role in a post-COVID-19 world. AI can help humans make better decisions, and the post-COVID-19 environment is hastening the shift towards automation to improve marketing, CX, and business processes. Solis reviews the changing behaviors of consumers BC (Before-COVID-19) and AD (after disruption) and provides some critical advice for brands who must adapt in order to survive and thrive. Digital is driving the AD economy, demonstrated by an increase in online/mobile shopping, the use of mobile devices, and a reluctance to shop in physical stores and a strong preference to shop for and purchase products online. As part of ClickZ’s AI in Marketing Summit 2020 , Brian Solis, digital analyst, speaker, and author, gave a keynote where he shared some of his thoughts on …

More

5 tips for adding connected TV to your holiday ad strategy

{ object.primary_image.title }}

There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of viewership; according to research from the IAB: 73% of streaming viewers watch ad-supported CTV content. 45% of streaming viewers watch ad-supported CTV the most. Meanwhile, this holiday shopping season is set to be massive for e-commerce. Last year saw holiday e-commerce sales grow by 13.2% to $137.6 billion. That double-digit growth occurred before the COVID-19 crisis forced millions of shoppers to turn to online options for everything from gifts to groceries. And with 66% of shoppers saying they plan …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=188, ajax_url='/api/hit/ajax/', hits='3')