Here’s What You Should Do When Your Search Rankings Drop

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If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens . Your rankings drop. Few things in SEO are more discouraging than a fall in the rankings. It makes you feel like everything you did was useless. You wonder what went wrong or if you made a mistake. You beat yourself up for not doing it right. You’re back to square one again, and you have to start all over. Or do you? In my experience, that’s not always the case. My rankings have dropped more times than I can count. At first, I panicked. As I learned more, I found out that it’s not the end of the world if you go down a position or two. It’s obviously not ideal, but there’s a lot you can do to fix it. That’s what I’m going to show you today. Even if your rankings are where you want them to be, you need to be aware of how to bring them back up when they drop (because they will). Analyze the drop Before you take action to raise your rankings, you need to track your rankings, ideally on a daily basis so you can see if they are increasing or decreasing. The reason you want to track your rankings on a daily basis is that Google makes 3200 algorithm changes per year , which is a bit more than 8 algorithm changes per day. Hence you don’t really have a choice but to track your rankings daily. So how do you do that? First, you’ll want to head to the Ubersuggest dashboard and click on “Add Your First Project”. It’s as simple as adding in your URL. Then select the locations you do business in and want traffic from. Then add in the keywords you currently rank for or want to go after. And of course, set up your traffic preferences. Make sure you select “daily” rank tracking and you turn on mobile rank tracking. And then you’ll be good to go. Then you will be notified via email when your rankings go down (or up) as there is no way you are going to have the time to manually check every day. Or when you log into your Ubersuggest …

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A Step-by-Step Guide to Growing Your SEO Traffic Using Ubersuggest

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There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest . This way, you know exactly what to do, even if you have never done any SEO. Here we go… Step #1: Create a project Head over to the Ubersuggest dashboard and register for a free account. Once you do that, I want you to click on “Add Your First Project.” Next, add your URL and the name of your website. Then pick the main country or city that you do business in. If you are a national business, then type in the country you are in. If …

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The SEO Tool Kit: 11 Tools That’ll Save You Time

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When I first got into the world of SEO, you could literally optimize your site for any term and rank at the top of Google within a month or two. But of course, that was ages ago. Now with Google’s ever-evolving algorithm , it takes more time and effort to get results. But what happens if you don’t have the luxury of time? Or you don’t have the financial resources to put in the effort that is truly needed. What should you do? Just forget about SEO? Of course not. Today, I want to call out 11 tools that will help you get an edge over your competition. But unlike most lists, I am going to get very specific on the feature I want you to use within each tool to make your life easier and help you get results faster with less effort. Let’s dive right in. Tool #1: …

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30 Lessons After 30 Million SEO Visitors

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As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. Technically it’s more, but who’s counting . What’s funny, though, is I barely look at my traffic, even as Google continually rolls out algorithm updates . I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right? Well, it’s because I’ve learned some hard lessons over the year… mainly because I’ve made a lot of mistakes. So today, I wanted to share them with you so that you can learn from my mistakes… so here goes: Lesson #1: Don’t obsess over rankings, obsess over conversions I used to check my rankings every single day. Literally. On top of that, I would log into Google Analytics 4 to 5 times a day and continually check my traffic. That’s all I cared about back in the day… …

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13 Amazing Free Chrome Extensions For SEO

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Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools can be expensive and isn’t realistic. But don’t worry, because today, I’m about to make your life a bit easier. Here are 13 free chrome extensions that will help you with your SEO. What’s beautiful is that when you combine them all, you’ll have everything you need. So here goes. Extension #1: Keyword Surfer It doesn’t matter if you use Ubersuggest, Ahrefs, or SEMrush… there is one thing that all of those tools have in common. You as a user have to keep going back to them to get the keyword data you need. Wouldn’t it be easier if you can get …

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Google’s New Algorithm: Page Experience

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Don’t worry… your traffic hasn’t gone down (or up) because of the Page Experience algorithm update hasn’t rolled out yet. But it will in 2021 according to Google. Due to the coronavirus, they decided to give us all a heads up on the future algorithm update and what it entails… that way you can adjust your website so your traffic doesn’t tank. So, what’s the Page Experience update and how can you prepare for it? Page Experience In Google’s own words, here is what it means… The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with …

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Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

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Posted by KameronJenkins Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020 . There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a …

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Ubersuggest Chrome Extension: The Ultimate Link Build Tool

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Over the next few months, you are going to see a lot of updates in Ubersuggest , including new features. But before I dive into what I’m going to release soon, let’s first talk about the new Chrome extension . If you haven’t installed it, make sure you go and do so now … No more Neil’s face The biggest complaint we got about the extension was “my face” being in the search results. You know, that speech bubble that looked something like this… So, I removed it. I know you don’t like it based on the reviews , so I tried to leave it in as long as possible because it’s branding. Indirectly it keeps me and my agency top of mine so hopefully, it would eventually drive business. Link building You may have noticed that there is a little “U” symbol within your browser bar once you install …

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How Core Web Vitals Affect Google’s Algorithms

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While we spend a lot of time focusing on keyword optimization , mobile-experience, and backlinks, Google pays a lot of attention to the on-page experience. That’s why they’ve rolled out a new set of signals called Core Web Vitals. These signals will take into account a website’s page loading speed, responsiveness, and visual stability. In this guide, I’ll explain what Core Web Vitals are and help you figure out how it could impact your rankings. Core Web Vitals: What Are They and Why Should You Care? Is this simply another scare tactic by Google to make us revamp everything and get all nervous for a few months? I don’t think it is; I think this will become a serious ranking factor in the coming years — and for a good reason. The good news is you may not even have to do anything differently because you’re already providing a high-quality …

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Why Removing Outdated Content Could Save Your Site

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Deleting outdated content on your website can’t be good for its health, right? Don’t be so sure. Google cares just as much about the quality of the content you created years ago as it does about that new article you’re about to publish. Seriously. Reviving old content can boost rankings. So can removing outdated content. Deleting outdated content can also improve user experience and boost your brand’s reputation by ensuring the content is as accurate as possible. Let’s go over how to remove outdated content from your website and search engines safely — and why it is crucial to the health of your website and overall digital marketing strategy. What Is Outdated Content? Outdated content is any page on your website that is inaccurate, lacks value, or doesn’t reflect your current brand positioning . Here are a few examples: Discontinued product or service pages Outdated advice Time-sensitive content, like a …

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How to Check if Google Manually Reviewed Your Site

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Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword? Well, they have an algorithm for that. But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it. One way that they try to improve their algorithm is through Search Quality Raters. What’s a Search Quality Rater? Google knows that they can always make their search results better. And one way is to have humans review their listings for any given keyword. So, all around the world, Google has people who manually review websites . And they review each website based on these guidelines . It’s kind of long and extensive, but it is important that the Quality Raters don’t directly impact rankings . Instead, they give feedback to the engineers who code up the algorithm so they can make it more relevant to …

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