B2B Marketers Turn to Digital Advertising in Greater Numbers

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B2B marketers were prioritizing digital advertising as part of their 2020 strategy even before COVID-19 disrupted business as usual and forced marketers to shift even more of their focus onto digital. So, it’s not surprising that even amid the uncertainty the pandemic has caused, new data from eMarketer shows that B2B digital ad spending in… Read More » The post B2B Marketers Turn to Digital Advertising in Greater Numbers appeared first on Marketing Charts .

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CMOs Recognize Benefits of Digital Marketing During the Pandemic

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The events of 2020 have shone a light on the importance of digital marketing, with most companies continuing on with their digital marketing transformation during the pandemic, and some even accelerating their efforts because of it. But, has digital marketing made a significant contribution to companies’ performance during the crisis? Per a recent report [pdf]… Read More » The post CMOs Recognize Benefits of Digital Marketing During the Pandemic appeared first on Marketing Charts .

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