Here’s what Facebook is doing to ramp up groups (and fight their misuse)

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At their best, groups are one of Facebook’s biggest assets. At their worst, they’re a problem for society. I’m not sure when it happened. But at some point in the last couple of years, my use of Facebook in its most familiar form—posting on my wall and those of other members—has dwindled. Instead, I spend most of my time in Facebook groups devoted to a variety of my interests, from old cartoons to e-bikes. Read Full Story

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How to Grow a Facebook Group

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Facebook now has over 2 billion active monthly users. Nearly 1 billion of those users participate in Facebook Groups. Creating a group of your own is an inexpensive and effective way to reach your target market. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participation is encouraged. Groups are built around common interests or goals, like cooking or running, but there are plenty of business-focused groups too. In this post, I’m going to cover everything you need to know to start and grow your own successful Facebook group and how to use it to market your business. By the end, you’ll know more than most Facebook marketers about taking a Facebook Group from nothing to something spectacular. Let’s get started. Who is Your Facebook Group For? The first thing you need to figure out about your group …

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How to Grow a Facebook Group Quickly and Effortlessly

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Looking for ways to quickly grow your Facebook group? Want Facebook to recommend your group? In this article, you’ll discover four ways to grow your Facebook group and four mistakes that can work against you. You’ll also learn how to create engagement that prompts Facebook to show your group’s posts to others more often. To […] The post How to Grow a Facebook Group Quickly and Effortlessly appeared first on Social Media Examiner | Social Media Marketing .

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How to Use a Pop-Up Facebook Group for Business

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Want an effective way to promote limited-time offers or events? Have you considered a temporary Facebook group? In this article, you’ll discover how to run a pop-up Facebook group for business. When to Use a Pop-Up Facebook Group Unlike regular groups, a pop-up Facebook group is a limited-time experience. Members have the opportunity to learn […] The post How to Use a Pop-Up Facebook Group for Business appeared first on Social Media Marketing | Social Media Examiner .

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5 Alternatives to Yahoo Groups

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Yahoo Groups was one of the original online communities. You could use it to create or participate in online chats with people from across the world who have the same interests and ideas as you. A host of new online communication tools have been released in recent years. Many of these new platforms offer features Yahoo Groups doesn’t. After lagging behind their competitors for a few years, Yahoo Groups officially shut down in December of 2020. Thankfully, if you were a fan, there are a plethora of alternatives to Yahoo Groups. Below, we’ll discuss our favorites so you can pick the best online group platforms for you. What Was Yahoo Groups Used For? Yahoo launched Groups in January 2001. Users could post messages, polls, photos, events, files, mailing lists, links to websites, and more. The platform soon became a popular host for vibrant online discussion boards. If you owned a …

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New Facebook Group Tools: What Group Admins Need to Know

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new management tools for Facebook Groups admins and moderators and how they can leverage the growth of […] The post New Facebook Group Tools: What Group Admins Need to Know appeared first on Social Media Marketing | Social Media Examiner .

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The Facebook ad boycott didn’t cripple Facebook. But it sent a message

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The chief marketing officer of password manager Dashlane explains why her company joined in the widespread boycott—and how it’s just the first step toward holding Facebook accountable. When my company, Dashlane, joined a handful of brands in pulling advertising from Facebook for the month of July, we couldn’t have imagined that hundreds of other companies would join us to #StopHateForProfit. We couldn’t have imagined those efforts culminating in Facebook CEO Mark Zuckerberg and other titans of Big Tech appearing on Capitol Hill in one of the most robust demonstrations of our democracy’s strength in the face of consolidated market power since the beginnings of the New Deal. Read Full Story

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How to Sell Products on Facebook Marketplace

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You’ve heard about diversifying your income streams, but what about your e-commerce sales channels? If you’re selling physical products, and you’re only relying on ONE channel to bring home the bacon, it’s time to switch things up with Facebook’s social commerce platform, Marketplace. It’s a simple, easy, cost-effective way to hit the ground running and increase your sales: It’s free to use. It comes with a built-in audience of 800 million monthly users . You don’t need a website to sell. And you can create listings on the go with the Facebook app. And when you combine that with statistics like: 78% of US citizens use Facebook to find new products . 30% of consumers would purchase via Facebook . 1 in 4 business owners sells through Facebook. You’re leaving money on the table and missing out on a competitive edge. In this post, we are going to dig deep …

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What Facebook Watch Means for Marketers

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It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in 2017 to select users in the U.S. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video . Videos range from mini-documentaries to live sporting events, courtesy of partnerships with Major League Baseball. There was a set group of publishers at launch, but the company opened it up to other creators. How Does Facebook Watch Make Money? Facebook Watch is monetized through ad breaks. The producing partners earn 55% of ad break revenue while Facebook keeps 45%. What Makes Facebook Watch Different From Other Streaming Services? The streaming video space is undeniably crowded, so Facebook had to find a …

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