Here’s How PR Pros Are Using Social Listening

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PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists. In a survey of 3,700 global marcomm professionals, a new report [download page] from Talkwalker finds that the majority of respondents consider content marketing (77%), influencer marketing (67%) and link building for SEO (56%) to be within their purview.… Read More » The post Here’s How PR Pros Are Using Social Listening appeared first on Marketing Charts .

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Social Listening: New report uncovers missed opportunities for PR professionals

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30-second summary: Social listening and analytics take-up is lagging, even while a great deal of PR occurs in the digital and social context. Social listening has value for more than just campaign performance. There are opportunities for PRs to use it for: newsjacking, executive visibility, and crisis/reputation management. Use of emerging metrics are growing. And so are budgets. But lack of comprehensive tools which don’t offer analytics across traditional and digital channels are an ongoing frustration (and barrier). In 2020 global public relations is an overwhelmingly digital practice, but a new report from Talkwalker has found that there are many gaps when it comes to measuring the success of PR messages online. The latest State of PR 2020 report delivered in conjunction with YouGov gives a comprehensive overview of the global public relations landscape. As the report shows, PR is certainly an exciting sector today. This is due in no …

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Almost 9 in 10 PR Pros Expect Their Industry to Rebound Post-Pandemic

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Uncertainty about the future is the most significant issue that PR professionals are finding difficult to handle since the COVID-19 pandemic began, cited by a majority of respondents (70%) to PRNEWS’ latest survey. Despite this, changes made during the pandemic appear to have contributed to a positive outlook among those in the industry. Whether or… Read More » The post Almost 9 in 10 PR Pros Expect Their Industry to Rebound Post-Pandemic appeared first on Marketing Charts .

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Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

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Reels or TikTok? Wondering if creating Instagram Reels could work better than Instagram Stories or TikTok? In this article, you’ll discover the pros and cons of using Instagram Reels for marketing. Instagram Reels: The Case for Early Adoption Instagram Reels offers a new way to share short video clips of up to 15 seconds inside […] The post Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers appeared first on Social Media Examiner | Social Media Marketing .

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How to Stay Creative With an SEO-Driven Content Strategy

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Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us. So, just a few months …

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The 8 Best Social Media Marketing Companies of 2020

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Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. To get the most out of social media, it’s a good idea to let the experts do their thing. After all, there’s a big difference between checking what your pals are up to on Facebook and using it to achieve your business objectives. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the …

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Marketing in Times of Uncertainty: Tips From Top Marketing Pros

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Are you unsure how to approach your marketing during a crisis? Looking for wisdom from well-known marketers? To help you make wise decisions during trying times, we tapped the minds of top marketers to answer these questions: #1: Your Business Must Sell to Survive: Daniel Harmon The Question: Should I continue to promote my business […] The post Marketing in Times of Uncertainty: Tips From Top Marketing Pros appeared first on Social Media Marketing | Social Media Examiner .

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10 Tips For Writing a Winning LinkedIn Headline

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LinkedIn’s 690 million members include 180 million senior-level influencers, 63 million decision-makers and 10 million C-level executives. Hence, there are a lot of influential people on LinkedIn that have hiring power and purchase power. Whatever you hope to achieve from using the network, you’ll want to make a good impression. Your headline is the first thing that people see aside from your profile picture. It’s how decision-makers will find you. It’s how you get people to notice you and what will make them want to visit your profile to learn more. Thus, it’s safe to say your headline is pretty important. So, I thought I’d share my top tips for creating an effective headline with you. But, first, let’s look at the basics: What is Your LinkedIn Headline? Your headline is the tagline that appears under your name on LinkedIn and at the top of your profile page. The headline …

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Marketers Satisfied with Agencies’ Creativity, Less So With Their Prices

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When it comes to developing creative marketing ideas, agencies are doing a good job. However, marketers are less keen on how much they are expected to pay for services. This is per findings of a recent survey [download page] of some 360 marketing, PR and advertising professionals from S2 Research. When respondents were asked to… Read More » The post Marketers Satisfied with Agencies’ Creativity, Less So With Their Prices appeared first on Marketing Charts .

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How PRs Can Pitch Journalists

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A conversation with almost any journalist or editor (including the team at MarketingCharts) will reveal that they are inundated with irrelevant pitches from PR professionals. For stats that back this up, a global survey [download page] by Cision of journalists and other media professionals shows that only 1% of them say that at least three-quarters… Read More » The post How PRs Can Pitch Journalists appeared first on Marketing Charts .

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