Here’s How PR Pros Are Using Social Listening

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PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists. In a survey of 3,700 global marcomm professionals, a new report [download page] from Talkwalker finds that the majority of respondents consider content marketing (77%), influencer marketing (67%) and link building for SEO (56%) to be within their purview.… Read More » The post Here’s How PR Pros Are Using Social Listening appeared first on Marketing Charts .

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Social Listening: New report uncovers missed opportunities for PR professionals

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30-second summary: Social listening and analytics take-up is lagging, even while a great deal of PR occurs in the digital and social context. Social listening has value for more than just campaign performance. There are opportunities for PRs to use it for: newsjacking, executive visibility, and crisis/reputation management. Use of emerging metrics are growing. And so are budgets. But lack of comprehensive tools which don’t offer analytics across traditional and digital channels are an ongoing frustration (and barrier). In 2020 global public relations is an overwhelmingly digital practice, but a new report from Talkwalker has found that there are many gaps when it comes to measuring the success of PR messages online. The latest State of PR 2020 report delivered in conjunction with YouGov gives a comprehensive overview of the global public relations landscape. As the report shows, PR is certainly an exciting sector today. This is due in no …

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Almost 9 in 10 PR Pros Expect Their Industry to Rebound Post-Pandemic

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Uncertainty about the future is the most significant issue that PR professionals are finding difficult to handle since the COVID-19 pandemic began, cited by a majority of respondents (70%) to PRNEWS’ latest survey. Despite this, changes made during the pandemic appear to have contributed to a positive outlook among those in the industry. Whether or… Read More » The post Almost 9 in 10 PR Pros Expect Their Industry to Rebound Post-Pandemic appeared first on Marketing Charts .

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How to Use LinkedIn Polls for Business: 9 Ideas

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Want to improve your marketing insight? Have you considered LinkedIn Polls? In this article, you’ll find nine ways to use LinkedIn Polls for your business. How to Set Up a LinkedIn Poll You can create LinkedIn polls just about anywhere on the LinkedIn platform, including your professional profile (individual account), company page, showcase page, group, […] The post How to Use LinkedIn Polls for Business: 9 Ideas appeared first on Social Media Marketing | Social Media Examiner .

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How to Stay Creative With an SEO-Driven Content Strategy

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Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us. So, just a few months …

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and customer experience dissected

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30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 billion. Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 billion (pre-pandemic-era) now stands at $134.66 billion. Digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% of all US OOH ad spending. Customer experience, retention, success, and customer engagement were the top four priorities. Technology adoption is the divide between high growth and low growth organizations. Email and CRM were some of the most effective tools used for optimizing customer experience and meeting customer expectations. This week’s key insights give you a clear picture of why mobile ads are the place for your advertising dollars, a revised umbrella view of the …

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Marketing in Times of Uncertainty: Tips From Top Marketing Pros

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Are you unsure how to approach your marketing during a crisis? Looking for wisdom from well-known marketers? To help you make wise decisions during trying times, we tapped the minds of top marketers to answer these questions: #1: Your Business Must Sell to Survive: Daniel Harmon The Question: Should I continue to promote my business […] The post Marketing in Times of Uncertainty: Tips From Top Marketing Pros appeared first on Social Media Marketing | Social Media Examiner .

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How to Use Instagram as a Sales Funnel Without Ads

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Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads? To explore how to use Instagram as an organic sales funnel, I interview Elise Darma on the Social Media Marketing Podcast. Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram. Her courses […] The post How to Use Instagram as a Sales Funnel Without Ads appeared first on Social Media Examiner | Social Media Marketing .

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How PRs Can Pitch Journalists

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A conversation with almost any journalist or editor (including the team at MarketingCharts) will reveal that they are inundated with irrelevant pitches from PR professionals. For stats that back this up, a global survey [download page] by Cision of journalists and other media professionals shows that only 1% of them say that at least three-quarters… Read More » The post How PRs Can Pitch Journalists appeared first on Marketing Charts .

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