Here’s How High-Growth Professional Services Firm Are Outpacing Their Peers

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High-growth professional services firms grew more than 3 times faster than average in the past three years, and are twice as likely to be highly profitable than firms that haven’t experienced growth in that time frame. So, what are these firms doing differently from the rest? Here’s what research [executive summary, download page] from Hinge… Read More » The post Here’s How High-Growth Professional Services Firm Are Outpacing Their Peers appeared first on Marketing Charts .

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and customer experience dissected

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30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 billion. Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 billion (pre-pandemic-era) now stands at $134.66 billion. Digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% of all US OOH ad spending. Customer experience, retention, success, and customer engagement were the top four priorities. Technology adoption is the divide between high growth and low growth organizations. Email and CRM were some of the most effective tools used for optimizing customer experience and meeting customer expectations. This week’s key insights give you a clear picture of why mobile ads are the place for your advertising dollars, a revised umbrella view of the …

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Competitive Advantage in a Commoditized Industry

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Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. And finally, you'll get actionable tips and homework to help your business stand out. The state of our industry “SEO is dead.” Have you ever heard this eye-roller before? This is a common refrain in the search industry every time Google takes more precious real estate into its clutches and away from website owners, when our tactics become less impactful, …

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Four steps to ABM fueled targeting for B2B marketers

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30-second summary: Account-based marketing (ABM) is a B2B growth strategy that emphasizes targeting high-quality accounts by creating audience segments and maintaining an account-based funnel. Successful implementation of ABM requires that your marketing and sales teams are coordinated and that both teams approach ABM together. There are four accessible steps that companies can take to switch from traditional leads-based marketing to an ABM. These steps include: understanding the importance of high-value accounts, aligning marketing and sales teams, measuring and tracking what’s important, and investing in the right tools. Account-based marketing (ABM) is a B2B growth strategy that emphasizes targeting high-quality accounts over generating large quantities of leads. While an ABM approach may include both leads-based and accounts-based funnels, the emphasis with ABM is not on maintaining a high volume of leads, but on focusing your resources on fewer, more qualified, and higher-value prospects. Companies that are successful at implementing ABM tend …

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Leveraging the authority of LinkedIn influencers for B2B

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30-second summary: Influencers can generally be classified into three categorical buckets: aspirational, authoritative, and peer. Avoid fixating on sales when it comes to influencer KPIs, consider other levels of the sales funnel that create the compulsion to purchase. Leverage influencers within the entire LinkedIn ecosystem from groups to Sales Navigator campaigns. Consider social shares and other amplification tactics to maximize budget. Most B2B marketers immediately dismiss influencer marketing as a vacuous activity only undertaken by their B2C counterparts to sell pretty packaging through anxiety-riddled models in between a morning green tea cleanse product post and a beach sunset photo. It is far more complex and nuanced of a subject. For B2B enterprises, the decision to employ influencer marketing comes down to a few key questions: Which influencer type is ideal? What KPI is the influencer being measured against? Which channel makes the most sense for this campaign? How does an …

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Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

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30-second summary: Finance, health, and high-tech are the most keen on planning agile marketing transformation 38% respondents mentioned that internal silos were a top challenge for delivering great CX Customer experience influenced customers more than it would have 2 years back 50% consumers would switch brands or spend less due to a CX that lacked personalization There’s a huge, yes huge gap in the engagement and send out rates clearly indicating that businesses lost out on opportunities to capture their consumers’ attention Given the ecommerce slump in March, April has seen a 43% thanks to users wanting to make purchases and paid advertising. A lot can happen in a week, and a lot has happened indeed. Our weekly key insights this week brings you an eagle-eye view of the marketing space, across silos in customer experience (CX), agile marketing, and lots more. Data and silos in CX According to content …

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The 8 Best Social Media Marketing Companies of 2020

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Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. To get the most out of social media, it’s a good idea to let the experts do their thing. After all, there’s a big difference between checking what your pals are up to on Facebook and using it to achieve your business objectives. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the …

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The Best VoIP Phone Services (In-Depth Review)

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The best VoIP phone services create exceptional customer experiences. And exceptional customer experiences work wonders for your bottom line. Imagine this: a potential customer calls the sales number listed on your website. Six states away, a personal cell phone rings. Your sales person picks it up, answers a few questions, and closes the sale. Within a matter of seconds, that potential customer turns into a paying customer rather than being transferred from employee to employee, wasting their time and testing their patience. With the right VoIP service, you can streamline and automate the customer journey, resulting in more money for less work. Furthermore, these services are easy to set up, easy to use, and most of the leg work happens behind the scenes. But choosing the right service feels …

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How High-Growth B2B Companies Get the Most Out of Sales Coaching

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One of the complaints the majority of B2B buyers have about vendors is that they are too busy selling their products and services to listen to their needs. With this in mind, a survey [download page] from ValueSelling Associates and Training Industry shows that high growth companies are investing in sales coaching to give their… Read More » The post How High-Growth B2B Companies Get the Most Out of Sales Coaching appeared first on Marketing Charts .

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The 5 Best Reputation Management Companies of 2020

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Researchers at Womply analyzed 200,000 small businesses in every state, looking at a few dozen industries. They found that businesses with more than 82 total reviews earn 54 percent more money. It isn’t just about getting reviews either. Businesses achieved moderate to large jumps in revenue from the simplest tasks. Claim your profile on at least four review sites? You earn 58 percent more revenue. Businesses that reply to their reviews 25 percent of the time earn 35 percent more revenue. Here’s the problem many businesses run into. They don’t know what they’re doing. Most know how to ask customers for reviews, but they’re unsure how to handle the other important parts of reputation management. This is why it’s important to get help. If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. The 5 Top Reputation Management Companies in …

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The 8 Best CRO Companies of 2020

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Imagine this… Your website is ranked for every keyword you can think of. You are getting enormous levels of organic traffic … Full of enthusiasm, you rush to your sales manager to check the sales status. And your jaw drops seeing you’ve got little to none sales from all of that traffic. If that’s your current situation, then you need to focus on Conversion Rate Optimization [CRO]. SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. No, I’m serious. If ýou can’t convert your traffic, there’s literally no point in getting it. You have to make consistent sales if you want to scale your business fast . And all of that depends on your ability to convert your unaware traffic into active customers craving for your next product launch. Knowing that today we’ll dive into: The 8 Top CRO …

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