Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year

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Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and advertising budgets and tactics, new data [download page, sample report] from WARC now predicts… Read More » The post Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year appeared first on Marketing Charts .

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More Than Half of Global Ad Spend Forecast to Be Spent on Digital Media This Year

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Digital advertising is expected to account for more than half (51%) of total global ad spend for the first time this year, amid a forecast decline in global advertising investment of 9.1%. A new forecast [press release] from Zenith Media shows that, while this decreased expenditure in advertising is reminiscent of the loss during the… Read More » The post More Than Half of Global Ad Spend Forecast to Be Spent on Digital Media This Year appeared first on Marketing Charts .

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Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

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30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. People are spending anything between 3 to 7 hours on social media in a day. Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. As per Adobe and Fortune’s collaborative survey, cybersecurity will be a top tech priority. Companies using enterprise-level planning and project management tools face comparatively lesser challenges in these taxing times. More details on what’s working and what’s not. As toilet papers and sanitizers remain scarce and people miss elements of regular lives there’s an abundance …

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The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year

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Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while traditional advertising spending is predicted to grow by 1.5% to reach $324.2 billion, forecast data from WARC Data shows that investment in online advertising… Read More » The post The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year appeared first on Marketing Charts .

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Global App Revenue and Downloads Continue to Grow

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Global consumer spend on Apple’s App Store and Google Play grew by 23.4% year-over-year (y-o-y) in H1 2020 to reach $50.1 billion, per new data from Sensor Tower Store Intelligence. Based on Sensor Tower’s estimates and projections, the recent figures indicate growth across the board and highlight the potential impact of the COVID-19 pandemic on… Read More » The post Global App Revenue and Downloads Continue to Grow appeared first on Marketing Charts .

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Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix

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30-second summary: According to Amperity COVID-19 Retail Monitor, who tracked consumer behavior across categories and channels from 100 North American retail brands, overall retail demand is down 90%. eMarketer’s data shows the best use of ad spend at the moment is PPC, followed by email marketing and regional advertising. Not surprisingly, a new report from streaming media intelligence provider Conviva – finds that streaming during the pandemic has climbed sharply (26%) in the U.S. Global Web Index found that – while almost 45% of global consumers are devoting more time to social media – over 10% are also creating and uploading videos themselves. 40% of organizations potentially spending more on software can also be an opportunity for ideally placed vendors to solidify themselves within the longer-term business trends caused by the immediate crisis. We have noticed that any of our articles that tackle the topic of coronavirus tend to have …

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Facebook Ad Campaigns Prioritize Post Engagement; Instagram Advertisers Focused on Clicks

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Global advertising revenue for Facebook (including Instagram, WhatsApp and Messenger) is expected to grow by 19% to reach almost $83 billion this year. But what are advertisers hoping to achieve with their ads on Facebook and Instagram? Here’s what a new report [download page] from Socialbakers reveals after analyzing more than 6,600 Facebook advertising accounts… Read More » The post Facebook Ad Campaigns Prioritize Post Engagement; Instagram Advertisers Focused on Clicks appeared first on Marketing Charts .

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