Here’s what happens to your brain when you don’t sleep

{ object.primary_image.title }}

Sleep deprivation can affect you in more ways than you think. Americans don’t get enough sleep. Even though it’s recommended for adults to log between seven and nine hours per night, most of us never meet that goal. And after a restless night—thanks to our newborn, that late cup of coffee, or work stress—we still pile into our cars or take the train to work. Being productive when our body wasn’t able to properly rest overnight is an uphill battle, and one that can have serious impacts on our productivity. But what exactly is happening to our brain the morning after an unintentional all-nighter? Here, experts explain exactly what happens when we don’t get enough sleep. (Spoiler: It’s not great.) Read Full Story

Read Full Article on Fast Company

Fitbit data shows we’re sleeping better during the COVID-19 lockdown

{ object.primary_image.title }}

Data from fitness and sleep trackers shows that the duration and quality of many people’s sleep has improved during the coronavirus crisis—likely because we no longer need to commute. Americans don’t typically sleep well. One large survey showed that people get a full, uninterrupted night of sleep on only about one out of four nights. During this anxious time, you might think the problem would get worse. But data from sleep-tracking apps and wearables suggests something different. Many people are actually getting more, better-quality sleep during our new stay-at-home lives. Read Full Story

More

Thinking Beyond the Link Building “Campaign” [Case Study]

{ object.primary_image.title }}

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines, or at the very least, acknowledgment that link building isn’t a siloed activity or dark art like it used to be. In this post, I’d like to propose how we should think about link building and share some ways to make it more sustainable, efficient, and effective. The problem with campaigns I want to start by being super clear on something, and I make no apologies for …

More

Thinking Beyond the Link Building “Campaign” [Case Study]

{ object.primary_image.title }}

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines, or at the very least, acknowledgment that link building isn’t a siloed activity or dark art like it used to be. In this post, I’d like to propose how we should think about link building and share some ways to make it more sustainable, efficient, and effective. The problem with campaigns I want to start by being super clear on something, and I make no apologies for …

More

How to sleep if you’re feeling anxious right now

{ object.primary_image.title }}

If you’re struggling to shut off your brain right now, you’re not alone. These eight tips can help you get some much-needed sleep. There’s a lot to be anxious about right now. About 18% of Americans struggle with anxiety during regular circumstances, and that number rose to 30% in late May due to COVID-19. The number is expected to increase due to the ongoing national focus on police brutality and systemic racism. As we all navigate uncertain times, this anxiety can cause issues with our sleep. Read Full Story

More

Is the content you are watching ‘digitally nutritious’ for your brain?

{ object.primary_image.title }}

The breadth of content flowing across our screens can either uplift or plummet our mental well-being. Here’s how to plan a more healthful digital diet. Trapped. Lonely. Blanketed in heavy folds of boredom. That’s how many of us feel after weeks of quarantine and mandatory social distancing. What comes next, in terms of getting back to a form of normal, is not yet clear. What is clear is that as we seek to fill our days, screens are now a constant in our lives . Read Full Story

More

The 8 Best CRO Companies of 2020

{ object.primary_image.title }}

Imagine this… Your website is ranked for every keyword you can think of. You are getting enormous levels of organic traffic … Full of enthusiasm, you rush to your sales manager to check the sales status. And your jaw drops seeing you’ve got little to none sales from all of that traffic. If that’s your current situation, then you need to focus on Conversion Rate Optimization [CRO]. SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. No, I’m serious. If ýou can’t convert your traffic, there’s literally no point in getting it. You have to make consistent sales if you want to scale your business fast . And all of that depends on your ability to convert your unaware traffic into active customers craving for your next product launch. Knowing that today we’ll dive into: The 8 Top CRO …

More

Why empathy is about meeting the customer on their terms

{ object.primary_image.title }}

It may be a hard truth for us best-intentioned marketers to swallow, but two-thirds of customers believe that marketers do not care about their needs. That’s according to a survey of 5,000 individuals by Pega. And when you look at what marketers face, it is easy to see how that kind of sentiment takes root. “Think about the scale of your business,” said Andrew LeClair, senior product marketing manager at Pegasystems. “You’re trying to manage literally billions of interactions, with millions of customers, across hundreds and hundreds of programs, on dozens and dozens of channels — and that’s a lot of complexity. And unfortunately, that complexity leaves us exposed. There’s not a lot of chances for us to get it right, but there’s a ton of opportunities for things to go wrong, and it only takes one poor experience and the customer is out the door.” It’s a repeating cycle …

More

How to Leverage Storytelling to Increase Your Conversions

{ object.primary_image.title }}

In the not so distant past, I embarked on a journey to grow NeilPatel.com to 100,000 blog readers . At the end of every month, I shared my traffic stats and the changes I’d made. That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade. Why does it work? Competition in native advertising and social media marketing is fierce. And, the rate at which great content is being produced and published on the web and across the media channels is expanding. Our readership is drowning. Most people scan web content, looking for something that stands out. If they don’t find …

More

The MozCon Virtual 2020 Initial Agenda

{ object.primary_image.title }}

Posted by cheryldraper It's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn , and more! Here's the skinny on MozCon Virtual MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=755, ajax_url='/api/hit/ajax/', hits='3')