Here’s what happens to your brain when you don’t sleep

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Sleep deprivation can affect you in more ways than you think. Americans don’t get enough sleep. Even though it’s recommended for adults to log between seven and nine hours per night, most of us never meet that goal. And after a restless night—thanks to our newborn, that late cup of coffee, or work stress—we still pile into our cars or take the train to work. Being productive when our body wasn’t able to properly rest overnight is an uphill battle, and one that can have serious impacts on our productivity. But what exactly is happening to our brain the morning after an unintentional all-nighter? Here, experts explain exactly what happens when we don’t get enough sleep. (Spoiler: It’s not great.) Read Full Story

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Thinking Beyond the Link Building “Campaign” [Case Study]

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Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines, or at the very least, acknowledgment that link building isn’t a siloed activity or dark art like it used to be. In this post, I’d like to propose how we should think about link building and share some ways to make it more sustainable, efficient, and effective. The problem with campaigns I want to start by being super clear on something, and I make no apologies for …

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Fitbit data shows we’re sleeping better during the COVID-19 lockdown

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Data from fitness and sleep trackers shows that the duration and quality of many people’s sleep has improved during the coronavirus crisis—likely because we no longer need to commute. Americans don’t typically sleep well. One large survey showed that people get a full, uninterrupted night of sleep on only about one out of four nights. During this anxious time, you might think the problem would get worse. But data from sleep-tracking apps and wearables suggests something different. Many people are actually getting more, better-quality sleep during our new stay-at-home lives. Read Full Story

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Thinking Beyond the Link Building “Campaign” [Case Study]

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Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines, or at the very least, acknowledgment that link building isn’t a siloed activity or dark art like it used to be. In this post, I’d like to propose how we should think about link building and share some ways to make it more sustainable, efficient, and effective. The problem with campaigns I want to start by being super clear on something, and I make no apologies for …

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Is the content you are watching ‘digitally nutritious’ for your brain?

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The breadth of content flowing across our screens can either uplift or plummet our mental well-being. Here’s how to plan a more healthful digital diet. Trapped. Lonely. Blanketed in heavy folds of boredom. That’s how many of us feel after weeks of quarantine and mandatory social distancing. What comes next, in terms of getting back to a form of normal, is not yet clear. What is clear is that as we seek to fill our days, screens are now a constant in our lives . Read Full Story

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The 8 Best CRO Companies of 2020

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Imagine this… Your website is ranked for every keyword you can think of. You are getting enormous levels of organic traffic … Full of enthusiasm, you rush to your sales manager to check the sales status. And your jaw drops seeing you’ve got little to none sales from all of that traffic. If that’s your current situation, then you need to focus on Conversion Rate Optimization [CRO]. SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. No, I’m serious. If ýou can’t convert your traffic, there’s literally no point in getting it. You have to make consistent sales if you want to scale your business fast . And all of that depends on your ability to convert your unaware traffic into active customers craving for your next product launch. Knowing that today we’ll dive into: The 8 Top CRO …

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How to sleep if you’re feeling anxious right now

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If you’re struggling to shut off your brain right now, you’re not alone. These eight tips can help you get some much-needed sleep. There’s a lot to be anxious about right now. About 18% of Americans struggle with anxiety during regular circumstances, and that number rose to 30% in late May due to COVID-19. The number is expected to increase due to the ongoing national focus on police brutality and systemic racism. As we all navigate uncertain times, this anxiety can cause issues with our sleep. Read Full Story

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How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]

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Posted by KristinTynski For the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. I’m going to walk through one such instance to reveal how it all works together, what can be learned from this experience, and the type of result it can achieve. While typically you need to invest in ongoing content generation and promotion, extraordinary examples like these demonstrate the impact this kind of work has over the long-term. Content marketing + digital PR case study: ADT ADT is a household name with good domain authority, providing a great base to start from. We knew that …

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CMO confession #1: Who cares about MQLs?

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30-second summary: For marketers, setting your sights on opportunities, pipeline and revenue ensures better alignment with your revenue team peers in sales and customer success. That shifts us away from MQLs, which are still the lifeblood of many marketing teams. MQLs typically require a hand raise or website form fill in order to provide enough information to qualify the lead. MQLs keep marketers stuck thinking about leads or contacts, not buying teams. This creates a split between sales and marketing and is a missed opportunity for marketing to surround and engage all the buying team’s members to build REAL pipeline. With an ABM platform measuring account engagement, we get a clearer picture of who’s ready to buy and then can send them the most tightly-honed campaigns to move leads into our pipeline and beat our goals. I was recently asked to participate in a webinar called “True Confessions of a …

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The MozCon Virtual 2020 Initial Agenda

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Posted by cheryldraper It's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn , and more! Here's the skinny on MozCon Virtual MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and …

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