Here’s how to turn off political ads on Facebook and Instagram

{ object.primary_image.title }}

Sadly, there is still no sign Facebook will attempt to improve the online political landscape by fact-checking misleading claims by politicians. The U.S. presidential election is less than five months away, which means political activity on Facebook is about to go into overdrive. Yes, much of that activity will be from people shouting their political opinions into the digital void, but another large chunk of that activity will come from an explosion of political ads on Facebook and its sister app, Instagram. Read Full Story

Read Full Article on Fast Company

Facebook weighs banning political ads before the 2020 election

{ object.primary_image.title }}

As hundreds of advertisers boycott the the social media monolith over its divisive content, a political blackout may be coming in the lead-up to the 2020 presidential election. Political ads on Facebook have long proven a lightning rod for controversy. They’re all too easy to pack with misinformation , while removing misleading ads is its own separate ordeal. Experts such as professor and digital rights advocate David Carroll have long suggested banning microtargeted political ads from Facebook, following the Cambridge Analytica fiasco from the 2016 election . Read Full Story

More

Facebook Ad Campaigns Prioritize Post Engagement; Instagram Advertisers Focused on Clicks

{ object.primary_image.title }}

Global advertising revenue for Facebook (including Instagram, WhatsApp and Messenger) is expected to grow by 19% to reach almost $83 billion this year. But what are advertisers hoping to achieve with their ads on Facebook and Instagram? Here’s what a new report [download page] from Socialbakers reveals after analyzing more than 6,600 Facebook advertising accounts… Read More » The post Facebook Ad Campaigns Prioritize Post Engagement; Instagram Advertisers Focused on Clicks appeared first on Marketing Charts .

More

Facebook wants to convince the naysayers that social distancing applies to them too

{ object.primary_image.title }}

The company is launching a coronavirus information center and giving the WHO and CDC free ads and prominent placement at the top of Instagram and Facebook. Facebook announced that it is launching a “coronavirus center” with articles and information from public health officials, health organizations, politicians, celebrities, and news organizations. Within the next 24 hours, the coronavirus information hub will appear prominently at the top of both Facebook and Instagram for users in the U.S., U.K., Italy, Spain, Germany, and France. Read Full Story

More

Why ecommerce marketers should look beyond Facebook & Google this holiday season

{ object.primary_image.title }}

30-second summary: COVID has triggered a massive spike in digital shopping, especially on mobile. Pursuing customers exclusively via Facebook & Google ignores the larger opportunity. Consolidated competition in walled gardens correlates to reduced returns for all. OpenRTB technologies provide a powerful programmatic alternative. The window of programmatic first-mover advantage is closing. For ecommerce marketers, the 2020 holiday shopping season represents an unprecedented opportunity. COVID-19 has hurled us five years into the future in terms of addressable market size, and giants like Amazon have doubled their profits . The industry at large is expected to grow by at least 20% before the end of the year, with much of that growth attributed to mobile shoppers . On the other hand, high unemployment, presidential election dynamics and a growing national debt could lead to a shorter, flatter, myopic holiday shopping season in the United States, traditionally a tentpole market. This confluence of …

More

Report: Trump Facebook campaign tried to deter Black voters in 2016 suppression effort

{ object.primary_image.title }}

Trump’s data science team profiled mainly Black and minority voters and used the detailed data to target them with ads to convince them not to vote. The election victory of political novice Donald Trump in 2016 resulted from a confluence of factors, including Russian disinformation, nationalist political winds, anger at “establishment” politicians, low voter turnout, and the rise of social media as a primary source of news and political messaging. One of the main ingredients in the Trump campaign’s (and the Russian GRU’s) recipe for winning was using social media—primarily Facebook—to convince people not to vote at all. Read Full Story

More

YouTube and Instagram Account for a Growing Share of Their Parent Companies’ Ad Revenues

{ object.primary_image.title }}

In recent years, marketers have spent increasing sums on online video. So for Google and Facebook, prior purchases of YouTube and Instagram (the latter of which has pivoted increasingly to videos and Stories) appear to be increasingly wise decisions. In Q4 of 2019, figures from the latest report [download page] by Merkle reveal that YouTube… Read More » The post YouTube and Instagram Account for a Growing Share of Their Parent Companies’ Ad Revenues appeared first on Marketing Charts .

More

How to Use Instagram Shopping to Drive Product Sales

{ object.primary_image.title }}

Have you used shops on Instagram? With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand. What if you could take passive interaction to the next level and actually buy and sell directly from the platform? That’s possible with Instagram shopping. This can be enticing for Instagram users and e-commerce shops who want to keep their interaction, from discovery to sale, right there on Instagram itself. What Is an Instagram Shop? Instagram shops are an option for Instagram account holders who have e-commerce brands to sell directly from the Instagram platform. They provide a way for Instagram users to interact and shop with brands they …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=4769, ajax_url='/api/hit/ajax/', hits='4')