Here’s how Silicon Valley can avoid Detroit’s fate

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America’s carmakers seemed to be an unstoppable force until innovation went global. There’s still time for the U.S. tech industry to adjust for these times. In the 1950s, the cutting-edge technology of the day was automobiles, not computers. At the time, Detroit was on top of the world. The top three global car companies were headquartered there. The world’s leading entrepreneurs flocked there for access to talent, capital, and culture. Detroit was leading the way in automotive technology, which promised to reinvent the ways we built our cities, organized our society, and lived our lives. Then innovation started to take root all over the world. Car companies emerged in France, Italy, Germany, Poland, Sweden, and Japan. Over time, certain regions specialized, and in time surpassed Detroit. Italy became the home of the best and fastest sports cars, and Germany to raw engineering. Silicon Valley and Shenzhen are the leaders in electric cars. The playbook on car making was also rewritten abroad. Toyota, for instance, pioneered the transformative approach of “just in time” manufacturing. Detroit was left behind. Read Full Story

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13 influential marketing technology leaders

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30-second summary: Following a survey and some editorial research, we have highlighted 13 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Scott Brinker, Tamara McCleary, Ann Lewnes, Des Cahill, Stephanie Buscemi, Tony Ralph and David Encizo, amongst those named in the list. Katrina Lake, Werner Vogels, Max Wessel, Jay Richman, Melanie Deziel and Erin Rowles also honored in the list. With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. We asked you, our valued readers, to send us your picks and combined that with hours of relentless editorial research, to narrow down our list to 13 deserving people. So without further ado here are our list of 13 (in no particular order) who we …

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Top 10 marketing-related AI thought leaders to follow

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30-second summary: AI can help marketers deliver better overall customer experiences across all digital channels. The key to success is in using it logically, ethically and in key areas where it can assist, save time and resource and help scale campaigns and performance. To gain a better understanding of the benefits to marketing it is best to build your knowledge from a wide range of perspectives to identify the best use cases. We look at 10 influencers worth following to get a good handle on how AI can and should effect the marketing sector. Adoption of Artificial intelligence (AI) is growing worldwide, with a recent IDC report identifying the ability to deliver a better customer experience, greater employee efficiency and accelerated innovation as the leading drivers for adoption. AI now powers marketing processes across the customer journey, from insights, search optimization and content marketing to personalization conversion optimization, predictive analytics, …

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The role of marketers in a post-COVID-19 world

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30-second summary: Tamara Charm is a senior expert at McKinsey & Company and the co-lead for its Global Consumer Sentiment Survey. McKinsey launched the Global Consumer Sentiment Survey in mid-March across 40 countries to better understand how consumer sentiment and behavior were shifting, overall. The survey explores consumer sentiments in the age of COVID-19 including level of optimism, expected spend, expected income, new behaviors, and what consumers plan to do moving forward. Preliminary findings reveal that, as the progression of the pandemic moves through the globe, consumer sentiment is starting to waver. Nearly half of US respondents indicated they plan to cut back on spending and are being careful about how they spend their money. Globally, McKinsey’s research reveals consumers are cutting back on discretionary spending across all consumer categories, except for groceries and in-home entertainment. The hardest hit industries — based on intent to spend — were travel and …

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How Silicon Valley turned true innovation into an overhyped delusion

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A new book examines the cost of “innovation speak” and how exporting startup values to the rest of our economy is a dangerous proposition. For as long as it has existed, people have been trying to replicate the magic of Silicon Valley, to capture some of its ineffable ability to produce true innovation—inventions that have changed many people’s lives for the better. But despite its real claim to innovation, Silicon Valley has also come to represent something less tangible. Andrew Russell, professor of history and dean of the College of Arts and Sciences at SUNY Polytechnic Institute, and Lee Vinsel, a professor in the Department of Science, Technology, and Society at Virginia Tech, call it “innovation speak.” Read Full Story

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I’m an immigrant startup founder who came for the American Dream. Here’s why it’s in danger

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An immigrant entrepreneur who’s navigated bringing a startup to the U.S. to grow explains how reforms to our current systems can help the American economy flourish. Silicon Valley has attracted smart, imaginative, enterprising, and talented people from all over the world for decades. Its name has become a shorthand for centers of innovation and startups. But while other regions might have a reputation for being a hub of innovation, the real magic of the Bay Area is that it is by far the best place on Earth to accelerate and scale a technology-based business. Read Full Story

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Netflix’s ‘The Old Guard’ is a superhero movie for super dark times

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Dystopian world? Check. Villainous Silicon Valley dweeb? Check. Gina Prince-Bythewood’s epic captures our collective moment—and delivers ‘John Wick’-style fight sequences. If ever you should experience the odd twinge of optimism, one of the superheroes in Netflix’s The Old Guard offers a stinging, very 2020 rebuke within the film’s first 15 minutes: “Have you been watching the news lately?” Read Full Story

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Google’s secretive ATAP lab is imagining the future of smart devices

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The consumer-electronics research arm has been quiet for years—but it’s also been busy. Its new mission: Make Google hardware as smart as Google software. In 2015, Dan Kaufman, the director of the information innovation office at the U.S. Department’s fabled DARPA lab, began talking to Google about joining the company in some capacity. Maybe he could work on Android. Or take a job at X, the Alphabet moonshot factory formerly known as Google X. And then another possibility came up: ATAP (Advanced Technology and Projects), a Google research skunkworks that was “just like DARPA, but in Silicon Valley,” as he describes it. His reaction: “That sounds awesome!” Read Full Story

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How COVID-19 will permanently change hiring in Silicon Valley

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A startup CEO explains five ways the pandemic will force a cataclysmic shift in tech hiring. The COVID-19 crisis has caused overnight shifts in how Silicon Valley companies hire and work with employees. Overall, the tech community is realizing that talent is equally distributed, but opportunity is not—and hiring practices post-COVID-19 will be forced to catch up to this truth. As we consider how the pandemic will impact our lives, here are five ways hiring in Silicon Valley will change forever. Read Full Story

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Tech Talk with censhare: Offering Universal Content Management to steer marketing content

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30-second summary: Organizations are working with convoluted content management processes that aren’t scalable. Lack of centralization can take valuable time away from creative teams. In our latest Tech Talk series, Josh Van Dyk, censhare’s Vice President, North American Sales shares some insights into their Universal Content Management platform. Learn how brands like Jaguar Land Rover, McDonald’s, GoPro, Toyota, and Dyson are utilizing the platform to efficiently create and deliver quality, contextualized, and exceptional content. It is vital for organizations to power their brand forward with buyer-centric experiences. This is where censhare delivers excellence. When it comes to content management, imagine not having to hunt for the most up-to-date assets, frantically looking for assets, or worrying about content rights or user permissions. Josh Van Dyk , Vice President, North American Sales at censhare talks about how organizations can significantly speed up their creative workflow. About censhare censhare was founded in 2001 …

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