COVID-19 and the privacy problem

{ object.primary_image.title }}

Coronavirus tracing apps, temperature sensing drones, phone apps to monitor social distancing, tech giants sharing smartphone location and mobility data - the COVID-19 pandemic is revealing the many ways technology and data can be used to protect human health. But at what cost to privacy?

More

Contact tracing has a UX problem

{ object.primary_image.title }}

Contact tracing might be great in theory, but it doesn’t take into account the behavior of real human users, writes Dashlane CEO Emmanuel Schalit. You’ve probably heard the term “contact tracing”—perhaps in an argument about whether or not we should let the government use our phones as tracking devices to identify and isolate people infected with COVID-19. Read Full Story

More

These transparent face masks could make our interactions a little less awkward

{ object.primary_image.title }}

Face masks will be here for a while. One company is trying to make them more humane. If you’re looking for a face mask, options abound. But whether it’s leopard print, splashed with your team’s logo, or the standard blue medical variety, all of these opaque masks have one problem in common: they cover half of your facial expressions. They’re challenging for the deaf community , not great for babies’ development , and can be dehumanizing. Read Full Story

More

Basic Reputation Management for Better Customer Service

{ object.primary_image.title }}

Posted by MiriamEllis The Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At least when a complaint occurs via phone, the tone of a customer’s voice tells you a bit more and you can strive to respond with an appropriate vocal pitch, further questions, soothing, helping, maybe resolving. Still, if you’re working off a formal script, the human connection can be missed: Image credit: News Oresund , Elvert Barnes It’s a win when a customer complains in person to your staff, but only if those employees have been empowered to use their own initiative to solve problems. Employees who’ve been tasked with face-to-face interactions but lack permission to …

More

How to improve communication with coworkers during social distancing

{ object.primary_image.title }}

In this era of physical distancing, social cues are limited. Here’s how to maintain—or even improve—relationships with your coworkers during this tough time. This morning, I realized that it has been several days since I was in a room with another human being besides my wife. I see other people in the Hollywood Squares format that is Zoom. I hear them on the speaker of my phone. I see pictures on social media. But, actual people have become an abstraction. Read Full Story

More

Apple and Google’s contact tracing apps only work on new phones. That’s a problem

{ object.primary_image.title }}

The anticipated exposure notification system can’t reach the most at-risk populations if it only works on the latest operating systems. Since Google and Apple launched their joint exposure notification platform in May , countries across the globe have begun releasing apps that will inform their residents if they’ve come into contact with a person who has tested positive for COVID-19. The platform is designed with privacy in mind and does not collect personal data. But less considered, it seems, is whether people will be able to access these apps. Now, as they roll out, citizens are having to contend with whether their phone is new enough to participate in the notification system. Read Full Story

More

Understanding the role of voice in martech

{ object.primary_image.title }}

30-second summary: Voice technology is being widely adopted, thanks to the global distribution of voice assistants like Google Assistant, which is installed in over 1 billion devices as of 2020. Improvement in voice recognition accuracy is also helping with widespread adoption of voice technology. Google achieved a 95% accuracy rate for the English language as of March 2017. This is the same threshold for human accuracy. 82% of consumers expect an immediate response on sales or marketing. Voice recognition technology, which enables the immediacy of customer service responses, is addressing this need for many businesses. Voice-enabled tools are increasingly being employed within an organization’s martech stack, to facilitate internal operations. Examples include speech-to-text transcription tools, real-time conversational analysis, and automated call listening/conversational analysis platforms. Voice technology is playing an ever-growing role in a variety of martech applications, from AI-powered transcription tools like Trint to signal-based AI tools like Cogito that …

More

House cleaning can protect you from coronavirus. Here’s how the CDC says to do it right

{ object.primary_image.title }}

Here are a few tips for keeping your home from being infectious in the age of the coronavirus. The CDC released some rather intense housecleaning guidelines that, if enacted, might consume all of your time. (“Clean surfaces using soap and water . . . tables, door knobs, light switches, countertops, handles, desks, phones, keyboards, toilets, faucets, sinks, etc.” Also, clean all rugs.) You see the problem. Here’s what to do: Read Full Story

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=928, ajax_url='/api/hit/ajax/', hits='2')