Here Are the World’s 10 Most Valuable Brands in 2020

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For the eighth year running, Apple is at the top of the list of most valuable brands in the world, keeping its lead over top companies like Amazon, Microsoft and Google, according to Interbrand’s latest annual rankings [download page]. Although there has been some shifting around in positions, all of the brands in the top… Read More » The post Here Are the World’s 10 Most Valuable Brands in 2020 appeared first on Marketing Charts .

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The 10 Most Valuable Global Retail Brands in 2020

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The world’s most valuable retail brands have experienced 12% growth in brand value this year to reach a total of $1.5 trillion, according to the latest annual rankings [pdf] from BrandZ. Although this growth was considerably less than the 33% growth seen last year (and came before the COVID-19 pandemic has wrought havoc on retail),… Read More » The post The 10 Most Valuable Global Retail Brands in 2020 appeared first on Marketing Charts .

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Growth of the World’s Most Valuable Brands Slows – But Their Collective Value Still Hits $5 Trillion

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In its latest Top 100 Most Valuable Global Brands 2020 report, BrandZ shows that the value of the world’s most valuable brands continues to grow – albeit more slowly than in recent years. The report indicates that the value of the top 100 brands grew by 6% in the past year (compared to 7% in… Read More » The post Growth of the World’s Most Valuable Brands Slows – But Their Collective Value Still Hits $5 Trillion appeared first on Marketing Charts .

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Which Brands Were the “Most Loved” Last Year?

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Trader Joe’s tops the list of most loved brands offline, while Great Value is considered the most loved brand online in 2020. Here’s how other brands fared in an analysis [press release] of top brands by Engagement Labs. In its analysis of more than 650 US consumer brands across various industry sectors and categories, the… Read More » The post Which Brands Were the “Most Loved” Last Year? appeared first on Marketing Charts .

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