They say in SEO you need to use headings. Those can be H1, H2, or even H3 tags. But do they really impact your rankings? Sure, a lot of CMS systems put headings on each of your web pages by default. They do this with the title of the page (or blog post) and sometimes to sections within a page. But again, the real question is, do they help with rankings? I decided to run a fun experiment to find out if they really help. How the experiment worked Similar to past experiments I ran, I reached out to a portion of my email list to ask if they would like to participate. Just like how I did with the one on blog comment links and this one on link building . 4,104 of you responded wanting to participate. But unlike previous experiments, we only ran this one on websites …
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