Google Ads Mistakes to Avoid — Best of Whiteboard Friday

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Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick Point President Dana DiTomaso explains how you can harness the power of both SEO and PPC for a better Google experience overall. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz readers. My name is Dana DiTomaso, and I'm President and partner at Kick Point . We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. Today I'm going be talking to you about PPC, and I know you're thinking, "This is an SEO blog. What are you doing here talking …

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Ady Barkan was one of the most powerful activists in 2020. Here’s how he changes hearts and minds

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Activist, author, and lawyer Ady Barkan is fighting for progressive policies while battling ALS. One of the most powerful voices throughout the 2020 election cycle belonged to a man who lost his ability to speak. Diagnosed with the neurodegenerative disease ALS in 2016, 37-year-old lawyer and organizer Ady Barkan uses a wheelchair and assistive technology to communicate—but his call for Medicare for All has never been heard by more people. During the primaries, Barkan and his Be a Hero PAC engaged Democratic candidates including Joe Biden, Bernie Sanders, and Elizabeth Warren in frank conversations about the U.S. healthcare system for his video series, Uncovered . Barkan later spoke at the Democratic National Convention. The subject of a forthcoming documentary, Not Going Quietly , Barkan continues to advocate for progressive policies even as his disease progresses. “I’m going to continue using my time to fight for a better healthcare system and …

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Bestselling author Eve Rodsky wants to help you work from home without losing your mind

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The “Fair Play” writer, who has a partnership with Reese Witherspoon’s Hello Sunshine, will lead a Fast Company webinar to help achieve balance when work, home, and school are all rolled into one. Eve Rodsky, the Harvard-educated lawyer turned relationship guru, now does a nightly check-in with her husband about hand sanitizer and wipes. And groceries. And homework. And meals, dishes, cleaning, friendship, and work. “The key is we don’t just jump into who is doing what,” Rodsky says. “We pause and say, why do we care about it?” Read Full Story

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How would an SEO agency be built today? Part 2: Current business model(s)

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There are about 36,000 digital marketing agencies worldwide, based on our research on platforms like UpCity, Clutch, and our trials and users. Out of these, about 60% have SEO services integrated into their main activities. New agencies keep appearing, even in the current challenging context — more than 200 were created so far in 2020. With this in mind, our team at SEOmonitor designed a strategic experiment in three parts, starting from the question — How would you build an SEO agency in 2020? In the first part , we’ve explored trends, based on search data, and Gartner’s Hype Cycle to understand what’s transient and what’s here to stay, whether or not accelerated by the pandemic. In this second part, we’re looking at the status quo of SEO agencies and their current business models, introducing another strategic lens to guide our research: Alex Osterwalder’s Business Model Canvas or BMC. A …

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Risk-Averse Link Building - Best of Whiteboard Friday

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Posted by rjonesx. Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good idea to have a few rules of thumb. In this classic Whiteboard Friday chock full of evergreen advice, Russ Jones breaks things down. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, welcome to another great Whiteboard Friday. I am Russ Jones, Principal Search Scientist here at Moz. I get to do a lot of great research, but I'll tell you, my first love in SEO is link building. The 10 years I spent before joining Moz, I worked at an agency and we did a lot of it, and I'll tell you, …

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