Got an old Billy bookcase you want to get rid of? Ikea will buy it back from you

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The program will start running around the world next month—but not in the U.S. On Black Friday, Ikea is encouraging customers to bring back old furniture instead of buying more. In 27 countries—including the U.K., Australia, Canada, France, Germany, Italy, Japan, and Russia, although not the U.S.—Ikea is now running a new “Buy Back” program that will launch on November 24. Read Full Story

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Can the furniture industry end waste by going circular? Ikea wants to find out

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The furniture giant is trying to remake its own operations to encourage durability, repairability, and resale of used furniture. And now it wants to help other furniture companies do the same. Last year, as Ikea began testing a furniture rental program in some markets, it also began taking old furniture back from customers, so it could refurbish old sofas and resell them instead of having them sent to landfills. It’s just one aspect of the company’s plans to become fully circular by 2030 —meaning that everything it makes is designed for reuse, repair, or recycling. Read Full Story

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How Humanscale pivoted from in-office to the WFH furniture market

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30-second summary: Humanscale is an award-winning provider of ergonomic office furniture that, pre-pandemic, was primarily focused on selling to companies in the B2B space The pandemic abruptly halted sales of the corporate office furniture while forcing Humanscale’s staff to work remotely on short notice Leena Utsch, Humanscale’s CMO, worked with her team to create a brand-new work from home (WFH) campaign within two weeks She faced the challenge of educating the sales team about the new offering, updating all creative and marketing materials, and alerting customers and prospects of the new offering, all within a short time frame Humanscale used its existing digital asset management (DAM) platform to update, manage, and distribute information about the new WFH offering within two weeks They successfully grew this new category by 300 percent and expanded their retail direct-to-consumer business in the process Humanscale’s One World Task Chair For a company like Humanscale , …

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A whimsical sculpture designed by Charles and Ray Eames, and other items to brighten your home

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What ‘Fast Company’ is loving this month. Folk-art-inspired designs by Charles and Ray Eames Celebrated midcentury modern designers Charles and Ray Eames filled their house with objects found on their travels, including a simple and elegant wooden house bird that they brought back from the Appalachian Mountains. Now, Swiss family-owned furniture brand Vitra has replicated the American-folk-art-inspired sculpture in solid alder wood. The bird comes in a black or walnut finish with a steel wire base. ($270, vitra.com ) Read Full Story

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Majority of Consumers Report Having A Retail Subscription Service

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There is little doubt that consumers are attracted to retail subscription services and loyalty programs. And, while a recent survey [pdf] from IRI found that three-quarters (74%) of consumers obtained a loyalty card or rewards membership because it was free, more than half (56%) also take part in online subscription programs that require an annual… Read More » The post Majority of Consumers Report Having A Retail Subscription Service appeared first on Marketing Charts .

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Sick of all your furniture? Soon you can trade in your sofa

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Some 12 million tons of furniture ends up in a landfill annually. Sabai’s buyback program is hoping to change that. There’s a growing awareness that the products we buy have a major impact on the planet. Consumers who want to minimize their environmental footprint can opt for secondhand clothes and biodegradable food packaging. But when it comes to furniture, it’s not easy to shop sustainably, which is why more than 12 million tons of sofas, desks, and cushions end up in American landfills every year. Read Full Story

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Millions of face masks are discarded monthly. What if we turned them into furniture?

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129 billion face masks are produced each month. This designer turned some of them into furniture. The coronavirus has caused devastation around the world, including a new surge in plastic pollution. Every month, an estimated 129 billion plastic face masks and 65 billion gloves are produced. Since plastic doesn’t biodegrade, these items will stay in our landfills and oceans for hundreds of years. Read Full Story

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