So Why Are People Watching More Video, Anyhow?

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Some 8 in 10 video users feel that watching videos on streaming platforms makes them happy. They are also turning to videos to learn and to see new content, according to new data from Google and Talk Shoppe. Among the 2,000 US video users surveyed in May, there were a number of emotional and practical… Read More » The post So Why Are People Watching More Video, Anyhow? appeared first on Marketing Charts .

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Creating Social Videos That Grow Strong Connections

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Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast. Matt is a former journalist turned video marketing expert and founder of […] The post Creating Social Videos That Grow Strong Connections appeared first on Social Media Marketing | Social Media Examiner .

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It’s time to rethink work for the COVID-19 era—performance management is the first step

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The pandemic has shattered our ability to separate the personal from the professional. Companies have yet to catch up. I’m a huge fan of formal performance reviews. In my 10 years leading technology companies, I’ve come to see these exercises as invaluable. When done right, they can change careers, take working relationships to the next level, and increase employees’ happiness and sense of purpose. They can engender empathy between employer and employee. Read Full Story

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Consumers Are in A Different Mood When Visiting YouTube Than Other Social Platforms

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Presented with a short list of moods and asked to select their state of mind when visiting various websites and apps, around 6 in 10 (58%) consumers report feeling curious and in a mood to learn when using the open web, while more are happy and upbeat when using walled gardens like YouTube, Amazon, Facebook… Read More » The post Consumers Are in A Different Mood When Visiting YouTube Than Other Social Platforms appeared first on Marketing Charts .

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Singapore Airlines is turning its planes into pop-up restaurants

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The tickets sold out in 30 minutes. When the pandemic struck, air travel ground to a halt as people felt unsafe flying and borders were restricted. In the U.S. alone, the four largest airlines lost $10 billion in the second quarter. To stop the bleeding, some airlines are now coming up with creative ideas to generate revenue. Singapore Airlines , which experienced a 99.5% drop in passengers during its first quarter, is turning two aircrafts into pop-up restaurants for two weekends in October and November. Tickets sold out in 30 minutes. Read Full Story

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‘Pokémon Go’ maker Niantic wants to turn AR into 5G’s first killer app

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Next-generation AR could get consumers excited about 5G. So AR pioneer Niantic is working with carriers to spur the creation of compelling experiences. Niantic, the maker of the hit augmented reality game Pokémon Go , today announced it’s teaming up with a group of 5G carriers from across North America, Europe, and Asia to help high-quality AR experiences proliferate to millions of new users, as 5G technology capable of handling rich AR is deployed on wireless networks around the world. Read Full Story

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Fifteen Years Is a Long Time in SEO

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Posted by willcritchlow I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs . I’m now CEO of SearchPilot (which is primarily owned by the shareholders of Distilled), and am also SEO Partner at Brainlabs, so… I’m sorry everyone, but I’m very much staying in the SEO industry. As such, it feels a bit like the end of a chapter for me rather than the end of the book, but it has still had me looking back over what’s changed and what hasn’t over the last 15 years I’ve been in the industry. I can’t lay claim to being one of the first generation of SEO experts, but …

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