Growth of the World’s Most Valuable Brands Slows – But Their Collective Value Still Hits $5 Trillion

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In its latest Top 100 Most Valuable Global Brands 2020 report, BrandZ shows that the value of the world’s most valuable brands continues to grow – albeit more slowly than in recent years. The report indicates that the value of the top 100 brands grew by 6% in the past year (compared to 7% in… Read More » The post Growth of the World’s Most Valuable Brands Slows – But Their Collective Value Still Hits $5 Trillion appeared first on Marketing Charts .

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The 10 Most Valuable Global Retail Brands in 2020

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The world’s most valuable retail brands have experienced 12% growth in brand value this year to reach a total of $1.5 trillion, according to the latest annual rankings [pdf] from BrandZ. Although this growth was considerably less than the 33% growth seen last year (and came before the COVID-19 pandemic has wrought havoc on retail),… Read More » The post The 10 Most Valuable Global Retail Brands in 2020 appeared first on Marketing Charts .

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Here Are the World’s 10 Most Valuable Brands in 2020

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For the eighth year running, Apple is at the top of the list of most valuable brands in the world, keeping its lead over top companies like Amazon, Microsoft and Google, according to Interbrand’s latest annual rankings [download page]. Although there has been some shifting around in positions, all of the brands in the top… Read More » The post Here Are the World’s 10 Most Valuable Brands in 2020 appeared first on Marketing Charts .

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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

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30-second summary : Email marketing conversions continue to climb : Email marketing’s performance continues to strengthen. In Q3 2020 alone, the conversion rate for promotional emails increased by 169% year-over-year. The metrics for automated emails are even more impressive. Marketing automation is a must for ecommerce brands : Email marketing automation drove 32% of email conversions while accounting for less than 2% of total email sends. Brands wanting to increase revenue should look to automate revenue-driving messages. SMS marketing is accelerating quickly : In Q3, there was a 237% lift in SMS messages sent over the same period in 2019, accompanied by a significant increase in both click and conversion rates. Expect SMS to increase in usage even more during the holiday shopping season. Push message marketing : While still in the early stages, push message marketing is showing signs of increased adoption by online stores. Year-over-year, we saw a …

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

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30-second summary: According to Global Web Index’s findings, 80% of consumers in the U.S. and UK say they have consumed more content since the outbreak. According to emarketer, 49% of marketing professionals and agencies held back a campaign launch until later in 2020 and 45% stopped or paused a media campaign midway. Admoik shared that there was a 17.2% drop in week-over-week ad revenues, direct deal and programmatic guarantee being the biggest drops. Despite the 8.3% decrease of retail industry’s M&A deals, Apple acquired AR technology startup, NextVR for a $100 million with an intention to launch its AR headset in 2022 and AR glasses in 2023. 53% of consumers prefer brands to communicate through TV ads. According to McKinsey, UK, Spain, and Italy are least optimistic, whereas the US (37%) and China (48%) are optimistic about their economies jumping back to normal in the next two-to-three months. Purchases are …

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Competitive Advantage in a Commoditized Industry

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Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. And finally, you'll get actionable tips and homework to help your business stand out. The state of our industry “SEO is dead.” Have you ever heard this eye-roller before? This is a common refrain in the search industry every time Google takes more precious real estate into its clutches and away from website owners, when our tactics become less impactful, …

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The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

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Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received a lot of questions about what results to expect. Sure, everyone wants links now, but where does the real growth come in, and how long does it take? And in either case, people want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. Short-term benefits It’s true that content marketing is an investment, which I’ll …

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Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

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30-second summary: 2020 was about survival while 2021 is about survival paired with opportunities to expand The ‘Cancel culture’ is real and a lot of brands need to focus on their digital customer experiences, trust, and being socially responsible 75 percent of younger consumers believe that businesses should take greater responsibility and do more to create a better and fairer world for everyone Gen Z is proving to be an increasingly powerful demographic that your brand needs to tap into We condense various insights and help you decode the minds of Gen Z with personal comments from them and industry leaders 2021 has brought a tangible shift in values and needs amongst Gen Z consumers giving rise to the ‘cancel culture’ that poses a threat for brands. Gen Z, the consumers aged 18 to 24 are a group succeeding the Millennials and preceding Generation Alpha. Digital experience and values are …

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

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30-second summary: Chiefmartec released the much anticipated martech supergraphic 2020, 615 Martech businesses faded away in 2019 and didn’t make it to the 2020 martech-scape graphic. People won’t be very comfortable eating out in the post COVID-19 world but they showed an inclination towards wanting to support local restaurants and engage in more virtual get-togethers with family and friends. Algolia’s search trend report showed that education-related sites grew over 10X and grocery sites grew over 6X. But there’s more of a surprise in the findings, read on to discover. Consumers want ads to mention pricing, empathy, availability, and a few more. Video ads are the hero of advertising as TV and social media advertising soar. The pandemic sunk its teeth into the world economy but the mobile app economy has set its foot for success. Adjust’s App Trends 2020 report reveals the types of apps that are succeeding and their …

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