Retention is the new growth

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30-second summary: From now on, the best playbook for hacking your way to growth will be more about leaning into existing customers than acquiring new ones, and more about demonstrating measurable proof of value than about feeding Google Adwords and making micro-optimizations on a webpage. Customer success team are the unsung heroes of many SaaS companies, the ones left to clean up the sins of our past as customers struggle to reconcile what they’ve been told and sold with the more complicated truths of living with a vendor over time. Many companies experience a collective memory loss as the closing plan doesn’t translate into a lasting success plan. Consequently, the customer is left waiting for the promised value to accrue… while everybody else seems to have moved on. Every SaaS leader likes to boast about Annual Recurring Revenue (ARR) growth, but this economy calls for a more acute focus on …

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10 SaaS Tools For Sales

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There’s no disputing the growth in the software as a service (SaaS) sector. The SaaS market is growing at 18% a year , and by 2021 the mobile SaaS industry is forecast to be worth $7.4 billion. That’s great news for software as a service companies and marketers who depend on SaaS sales tools. Using SaaS sales tools can help you maintain customer communication, effectively manage your customer base, oversee your team, and reach prospects in a more effortless way than ever before. However, there are so many SaaS sales tools available it’s hard to narrow down the choices. Let’s review some of the options. What Are SaaS Sales Tools? SaaS sales tools help companies function , manage their schedules, optimize their conversions, and keep their teams updated. Users of SaaS software download their cloud-based apps for business use. However, when you use SaaS tools, you don’t own the software …

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