Why agility is key to companies surviving the pandemic

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An innovation strategist lays out 6 ways leaders can make their companies more agile and able to survive the current crisis—and beyond. One of the key lessons coming from the COVID-19 pandemic is the need to create more resilient companies. Many organizations think they are resilient, but they are not. The U.S. has lost more than 100,000 businesses due to the virus, seen millions lose jobs, and is experiencing dismal short-term financial and economic outlooks. How does an organization survive and even thrive? Resiliency is the key. Read Full Story

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B2B Marketers Turn to Digital Advertising in Greater Numbers

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B2B marketers were prioritizing digital advertising as part of their 2020 strategy even before COVID-19 disrupted business as usual and forced marketers to shift even more of their focus onto digital. So, it’s not surprising that even amid the uncertainty the pandemic has caused, new data from eMarketer shows that B2B digital ad spending in… Read More » The post B2B Marketers Turn to Digital Advertising in Greater Numbers appeared first on Marketing Charts .

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