Google’s New Algorithm: Page Experience

{ object.primary_image.title }}

Don’t worry… your traffic hasn’t gone down (or up) because of the Page Experience algorithm update hasn’t rolled out yet. But it will in 2021 according to Google. Due to the coronavirus, they decided to give us all a heads up on the future algorithm update and what it entails… that way you can adjust your website so your traffic doesn’t tank. So, what’s the Page Experience update and how can you prepare for it? Page Experience In Google’s own words, here is what it means… The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction. In other words, they are looking for how usable your website is. Here’s an example of what they don’t want… As you can see from the graphic above, the user was trying to click on “No, go back”, but because an install bar popup up at the top, it pushed the whole page down and caused the user to accidentally click on “Yes, place my order.” The purpose of this update is to make sure that sites that rank at the top aren’t creating experiences that users hate. The simplest way to think about this update is that user-friendly sites will rank higher than sites that aren’t user friendly. But this change is the start of a big shift in SEO. Why is this update so important? What sites do you think that Google wants to rank at the top? Take a guess… Maybe sites with the best backlinks? Or sites with the buttoned up on page code? It’s actually none of those. Google wants to rank the sites at the top that users love the most. Here’s what I mean… When you want to buy athletic shoes, what brand comes to mind? If I had to guess, I bet you’ll say Nike. And if you were to get a credit card… I bet Visa, American Express, or Mastercard will come to mind. This is why brand queries (the number of users who search for your brand name on Google and click on your website) impact rankings, which …

Read Full Article on Neil Patel

Google’s May 2020 Core Update: What You Need to Know

{ object.primary_image.title }}

On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites. To give you an idea of how big the update is, just look at the image above. It’s from SEMrush Sensor , which monitors the movement of results on Google. The chart tracks Google on a daily basis and when it shows green or blue for the day, it means there isn’t much movement going on. But when things turn red, it means there is volatility in the rankings. Now the real question is, what happened to your traffic? If you already haven’t, you should go and check your rankings to see if they have gone up or down. If you aren’t tracking your rankings, you can set up a project on Ubersuggest for …

More

How Core Web Vitals Affect Google’s Algorithms

{ object.primary_image.title }}

While we spend a lot of time focusing on keyword optimization , mobile-experience, and backlinks, Google pays a lot of attention to the on-page experience. That’s why they’ve rolled out a new set of signals called Core Web Vitals. These signals will take into account a website’s page loading speed, responsiveness, and visual stability. In this guide, I’ll explain what Core Web Vitals are and help you figure out how it could impact your rankings. Core Web Vitals: What Are They and Why Should You Care? Is this simply another scare tactic by Google to make us revamp everything and get all nervous for a few months? I don’t think it is; I think this will become a serious ranking factor in the coming years — and for a good reason. The good news is you may not even have to do anything differently because you’re already providing a high-quality …

More

How to Spy on Your Competitor’s SEO in 60 Seconds

{ object.primary_image.title }}

Have you ever searched for a term on Google and wished that your website ranked for it? You know that if that traffic was going to you, it could change your sales, your revenue, and even your life. But sadly, that traffic is going to your competition. 🙁 Well, today we are going to change that. I just released a new version of the Ubersuggest Chrome Extension that will give you insights into your competition’s SEO strategy so you can beat them… Introducing the new Ubersuggest Chrome Extension I’m going to show how to spy on your competitor’s SEO and outrank them, but first, you need to install the Ubersuggest Chrome Extension . It’s quick to do and it’s free. Once you install it, I want you to head to one of your competitor’s websites and click on the “U” in your Chrome toolbar. When you click on it, you’ll …

More

How to Check if Google Manually Reviewed Your Site

{ object.primary_image.title }}

Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword? Well, they have an algorithm for that. But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it. One way that they try to improve their algorithm is through Search Quality Raters. What’s a Search Quality Rater? Google knows that they can always make their search results better. And one way is to have humans review their listings for any given keyword. So, all around the world, Google has people who manually review websites . And they review each website based on these guidelines . It’s kind of long and extensive, but it is important that the Quality Raters don’t directly impact rankings . Instead, they give feedback to the engineers who code up the algorithm so they can make it more relevant to …

More

How I Generate 18,800 Visitors from Google Without SEO or Ads

{ object.primary_image.title }}

If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way . It’s so effective that it drove 18,800 visitors to my site in the last 3 months. Just look at the screenshot above. So, what is it? Google Discover Similar to how you have feeds on Facebook, Instagram, and Twitter, did you know Google has a feed for you. It’s called Google Discover. If you mainly use Google on your laptop or desktop computer, chances are you haven’t seen it. But if you have the Google mobile app or the …

More

How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

{ object.primary_image.title }}

Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing. This includes information suitable for businesses that haven’t engaged with SEO as a channel before, as well as those who have had more experience with it. The goal is to gain more traffic and increase conversions. Scenario 1: You don’t know what keywords you should be ranking for Targeting the right keywords is central to getting a return from SEO. Targeting the most valuable and relevant keywords to your product/service is crucial. How to …

More

A Step-by-Step Guide to Growing Your SEO Traffic Using Ubersuggest

{ object.primary_image.title }}

There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest . This way, you know exactly what to do, even if you have never done any SEO. Here we go… Step #1: Create a project Head over to the Ubersuggest dashboard and register for a free account. Once you do that, I want you to click on “Add Your First Project.” Next, add your URL and the name of your website. Then pick the main country or city that you do business in. If you are a national business, then type in the country you are in. If …

More

How to Check Website Traffic For Any Site

{ object.primary_image.title }}

As website traffic is the number of people who visit your site, it forms your website’s foundation. Without traffic, no one reads, clicks, signs up, or buys. Sure, you might check your traffic daily, but do you know what to look for? Or how to check the website traffic of your competitors? Let’s explore the whys and hows of monitoring—and improving—your traffic, as well as how to check website traffic from some of the sites you’re competing against in search results. Why Should You Monitor Website Traffic? You can’t improve what you don’t measure. Whether you’re looking to generate more sales, get more email signups , or increase your advertising income, you first need to know where you’re at right now. That means diving into your website statistics to figure out where your traffic is coming from and how it’s engaging with your site (as well as competitors). So, how …

More

What Are Meta Tags?

{ object.primary_image.title }}

Let’s talk about meta tags — what they are, why they matter, and how to do them better. First things first — what made you click on this article to read it? Maybe the title caught your eye , or perhaps it was the short blurb you saw. You might have clicked simply because this article comes from a source you trust. If you found this article via a search engine, though, there’s a good chance you found and clicked this article because of meta tags. Meta tags are the foundation of SEO , and the first thing you’ll find yourself setting up when building a web page. Without meta tags, you can’t reach readers organically. It doesn’t take much time to generate meta tags, but it’s more important than you might think. That’s because 93% of all online experiences begin with a search engine. This is why so many …

More

8 major Google ranking factors — SEO guide

{ object.primary_image.title }}

The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy. 1. Backlinks Even though Google is planning to move away from backlinks in the future, they still remain the most important ranking factor for your pages. Except it is now too risky to use black hat SEO strategies — your links have to come from a variety of high authority websites that are similar to yours. Furthermore, some Google patents say that freshness and traffic may also be important backlink metrics. …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=4177, ajax_url='/api/hit/ajax/', hits='3')