Google Testing Top Rated Labels in the Local Pack

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Over the weekend, I noticed that Google added top rating verbiage to local listings. I first spotted this on Sunday, May 24th. Depending on the search query, the message will show up in the map pack or when you click on to the local finder. I am only seeing these... The post Google Testing Top Rated Labels in the Local Pack appeared first on Local University .

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What the SERPs Will Look Like in 2021?

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Google continually updates its SERPs (search engine results pages). With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. It makes sense—Google’s entire business model is based on providing users with the best possible experience. For marketers, though, it can be frustrating. Every year there are dozens of updates, new features, and updated strategies. How do you keep up? Preparation is the key to search engine success. Here’s what you need to know about SERPs in 2021. SERP Result Trends in 2021 According to Moz, Google updates its algorithm thousands of times a year . Most of the changes are small adjustments with no significant impact. However, you can expect at least a few of those updates to cause major SERP changes. What SERP result trends should you pay attention to …

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The Definitive Guide to Local SEO

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Local SEO is important. In fact, 46% of all searches on Google are local . That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. And there’s a lot of people searching. About 89% of people search for a local business on their smartphone at least once a week, with 58% searching daily. And from that search, 72% will visit a store within five miles . These searchers are unlikely to find you if your local SEO is poor. What, Exactly, Is Local SEO? Local SEO is the practice of increasing the online visibility of local businesses. It’s similar organic SEO , but with an added geographical component. Specifically, you’re aiming to rank high in the search engine result pages (SERPs) for local searches. There’s no point in a New …

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How to Choose The Right Local SEO Agency

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Statista says 52 percent of global internet traffic is mobile . A third of all mobile searches on Google are local. Microsoft says the same thing — 53 percent of mobile searches on Bing have local intent . This is pretty big on its own. Then we see data showing that local searches are growing 50 percent faster than mobile search. This growth is amazing for local businesses, but many companies aren’t prepared to take advantage of this growth. If you have the right local SEO agency, that’s not a problem. Do you know how to choose the right agency? Here are some simple tips you can use to help you choose the right local search agency for your business. Know Your Goals and Desired Outcomes for Local SEO According to a BrightLocal survey , the top local search metrics for businesses were: Google rankings: The better your rankings, the …

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Google hiding addresses in local pack and should you write meta descriptions: Tuesday’s daily brief

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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how much do you automate in your job and life? My spouse loves to talk about automation in modern workplaces. He believes that robots will eventually be able to replace us all on the job. And while he may be right… one day , I think for now, they’re often a great complement to what we do as search marketers. We can use automation to create ad copy and meta descriptions (see the new data below on how often Google rewrites these), search testing, and ads research. Automation makes our lives easier so much of the time. However, there’s definitely something to …

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A Beginner’s Guide to Google Search Console

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Want to know how your SEO efforts are paying off? Google provides a free tool called Google Search Console that provides a ton of detailed information about your site’s performance, security issues, errors, and more. How does it work? That’s what we’re going to cover today. What is Google Search Console? Google Search Console is a suite of tools from Google that helps you track your site’s performance, find issues, and help your site rank higher in Google. It is a powerful, but complex, tool. Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. Since then, there have been significant changes to Google Webmaster Tools, including a rebranding as Google Search Console. We’ve updated this guide to include how to set up Google Search Console, what data you’ll find about your website, important data you might have forgotten about, and how to continually monitor for any …

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How People Use Google Search (New User Behavior Study)

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We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern Google SERPs. Specifically, we investigated: How many people click on ads vs organic results Percentage of clicks go to local, video and Google Shopping Average search session length Number of users that make it to the bottom of the first page Lots more And now it’s time to share what we discovered. Here Are Our Some of Our Key Findings: 1. Google searchers use one of Google’s autocomplete suggestions 23% of the time. People that search for informational and local searches tended to click on an autocomplete suggestion more often than those searching with commercial queries. 2. 50% of Google users click on their result within 9 seconds of searching. And the average amount of time it takes a Google searcher to click on something is 14.6 seconds. 3. Only 9% of Google searchers make …

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Google Maps Showing Web Results

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Last Updated on December 14, 2020 Google Maps is now showing web results on mobile and desktop searches. When searching for a business on Google Maps, scrolling down past the Google My Business profile information (NAPW, photos, & reviews), there is a “People also search for” section. Previously, this was...

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Are Core Web Vitals worth the trouble? And confusion around passage ranking; Tuesday’s daily brief

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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s talk Core Web Vitals, Since Google announced Core Web Vitals back in May 2020, many search marketers have focused on improving their page speeds and overall site function. It makes sense. To me, Core Web Vitals is another metric we can measure for overall user experience. We now have numbers to present to clients and stakeholders about why load times, interactivity, and visual stability matter. Others in search believe Core Web Vitals won’t have that much of an impact on rankings, though. And that, much like https and mobile-first indexing, because Google announced it in advance, everyone will be implementing it …

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