Google My Business: FAQ for Multiple Businesses at the Same Address

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Posted by MiriamEllis How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? How should I name my businesses at the same address? The FAQs surrounding this single, big topic fill local SEO forums across the web, year after year. The guidelines for representing your business on Google contain most of the answers you’re seeking about co-located businesses, but sometimes they can err on the side of too little detail, leading to confusion. Today, Iet's quickly tackle the commonest FAQs that local business owners and marketers raise related to this scenario, and if you have further questions, please ask in the comments! Q: I have more than one business at the same address. Can I have more than one Google My Business listing? A: If you are legitimately operating multiple, legally distinct businesses, you can typically create a Google My Business listing for each of them. It’s not at all uncommon for more than one business to be located at a shared address. However, keep reading for further details and provisos. Q: How do I know if my multiple businesses at the same address are distinct enough to be eligible for separate Google My Business listings? A: If each brick-and-mortar business you operate is separately registered with appropriate state and federal agencies, has a unique TAX ID with which you file separate taxes, meets face-to-face with customers, and has a unique phone number, then it’s typically eligible for a distinct GMB listing. However, keep reading for more information. Q: Can service area businesses list multiple businesses at the same address? A: Google has historically treated SABs differently than brick-and-mortar businesses. While no official guideline forbids listing multiple SABs — like plumbers and locksmiths — at the same location, it’s not considered an industry best practice to do so. Google appears to be more active in issuing hard suspensions to SABs in this scenario, even if the businesses are legitimate and distinct. Because of this, it’s better strategy not to co-locate SABs. Q: What would make me ineligible for more than one Google My Business listing at the same address? A: If your businesses aren’t registered as legally distinct entities or …

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How to Choose Google My Business Categories (With Cool Tools!)

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Posted by MiriamEllis Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. Choose wrongly and you can exclude yourself from this vital visibility. Google categories can also play a role in determining which features will be available to you in your Google Business Profile/Google listing. For example, if you’re categorized as a “hotel”, you won’t be able to use Google Posts. If you’re categorized as an educational institution, …

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A Beginner’s Guide to Ranking in Google Maps

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Posted by Alex_Ratynski For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing. What is Google Maps marketing? Google Maps marketing is the process of optimizing the online presence of your brand in Google Maps, with the goal of increasing your brand’s online visibility. When you search a query on Google that has local intent, you often see something like this: Google Maps marketing utilizes a number of strategies and tactics to help your business become one of those three positions on local map packs. Why is …

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Operating During COVID-19: Helpful Tips for Local Businesses

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Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. Thank you. In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tight-knit community of some of the world’s best local SEOs, and some serious thinking about building a better local future. Adhere to all regulations First and foremost, start each day with a …

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The 6 Best Local SEO Companies of 2020

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Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. When you think about it, this makes a lot of sense. Google introduced us to something they call “ micro moments .” They defined micro moments as “an intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy.” Businesses that rely on local SEO companies dominate these micro moments in the long run. Which company is best for your business? We’ll take a look at a few of the best Local SEO companies in the industry today. 6 of the Best Local SEO companies 1. NP Digital – Best for …

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Secondary Hours in GMB For Some Categories

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Around May 18, Google My Business will release a new feature into GMB accounts that will allow business owners to add secondary hours to their listing. Preloading the information is available now in Beta via Google My Business agency partners, but if you wait until next week it should be... The post Secondary Hours in GMB For Some Categories appeared first on Local University .

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

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Are you a local business that serves customers at a physical address? Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ⅓ of mobile searches are based on location. Overall, local searches are growing 50% faster than overall mobile searches. As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. “Near me” searches also rose by 500% in recent years. These include searches like “car dealerships near me” and “wedding dresses near me.” Google also realizes that your business is ‘special.’ And, it released an algorithmic update, in July, 2014, to favor local businesses for …

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Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

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Posted by MiriamEllis When was the last time you relaxed with a client? As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond. When I’m looking for ways to make life easier for a client, I sometimes reflect on ancient practices like yoga, tai chi, and mindful breathing, which are increasingly understood as beneficial to human health . For a space in time, they reduce the complex world we live in to a simpler one where being, breath, movement, and focus bring the practitioner to a more intuitive state. Local marketing agencies can empathize with the complex world their clients inhabit. Local business owners must manage everything from rent and employee benefits to customer service, business reviews, web content, and online listings. When you take on a new client, you expect …

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Google Shopping Actions: How to Increase Product Visibility for Free

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Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity to get incredible exposure for their products. Almost half of users turn to Google to find or discover new products. This means even small businesses can put themselves in front of millions of new potential customers with just a few clicks. What Is Google Shopping Actions? Google Shopping Actions partners with several retailers to create a shopping experience in direct competition with Amazon. Today, this program allows retailers to upload products that appear in organic search across Google platforms. In turn, shoppers can find, compare, and buy products without ever having to …

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How to Use Events to Optimize Your Facebook And Google Ads

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Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience . And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. Both Facebook and Google refer to these user interactions as Events . They allow you to track them using a tracking code installed on your website. What Are Events ? Events are user interactions that don’t involve loading another page on your website. In e-commerce, the prime example of an event is Add to Cart. Another event can be filling out a field in a form, as opposed to a form …

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Is automotive a bellwether for Google My Business trends during COVID-19?

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Over the past few months, COVID-19 has had a dramatic impact on the performance of Google My Business (GMB) listings across every industry. Businesses have scrambled to keep their GMB listings up to date and relevant with Google suspending customer reviews and scaling back support. Meanwhile, how has GMB performance been affected? To find out, I worked with my company Reputation.com to examine GMB performance across all verticals. One trend that seemed to come out of this analysis was that automotive appears to be not only a bellwether for the U.S. economy, but also as an industry to look at to see what is likely going to happen on GMB for other industries. So how have people interacted with automotive GMBs during COVID-19 so far? This is an important question. A GMB listing acts as a business’ digital front door . And importantly, performance metrics on GMB listings provide a …

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