Understanding the role of voice in martech

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30-second summary: Voice technology is being widely adopted, thanks to the global distribution of voice assistants like Google Assistant, which is installed in over 1 billion devices as of 2020. Improvement in voice recognition accuracy is also helping with widespread adoption of voice technology. Google achieved a 95% accuracy rate for the English language as of March 2017. This is the same threshold for human accuracy. 82% of consumers expect an immediate response on sales or marketing. Voice recognition technology, which enables the immediacy of customer service responses, is addressing this need for many businesses. Voice-enabled tools are increasingly being employed within an organization’s martech stack, to facilitate internal operations. Examples include speech-to-text transcription tools, real-time conversational analysis, and automated call listening/conversational analysis platforms. Voice technology is playing an ever-growing role in a variety of martech applications, from AI-powered transcription tools like Trint to signal-based AI tools like Cogito that …

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The iPhone’s new Siri breaks all of Apple’s design rules—and it’s genius

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The new Siri makes IBM’s Watson look like a dunce. Apple introduced Siri nine whole years ago now, firing the first shot in the voice assistant wars that would quickly be joined by Google and Amazon. Apple still controls a significant portion of the voice assistant market, if not a majority , but pretty much everyone agrees: Siri is a missed opportunity that doesn’t feel as smart or as necessary as competing products. Read Full Story

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Pay Attention to These SEO Trends in 2020 and Beyond

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Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. Artificial intelligence will continue to evolve Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO. In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Although RankBrain is coming up on its fifth birthday, we are only now …

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As Streaming Grows, Smart TV Viewing Surges

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The third quarter of 2020 has seen the overall time spent streaming accelerate, jumping a full 57% over the same quarter last year, with growth in North America only slightly under the global average, at 51%. This is per Conviva’s latest state of streaming report [download page]. Amidst this growth in viewing time, Smart TVs… Read More » The post As Streaming Grows, Smart TV Viewing Surges appeared first on Marketing Charts .

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To think beyond cool hardware, Samsung is ramping up its partnerships

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As Samsung unveils new gadgets at its Unpacked event, it’s also showing off the experiences it’s built with partners such as Google, Microsoft, and Spotify. Even more than most giant technology companies, Samsung loves its over-the-top live product launch extravaganzas. In 2018 and 2019, it rented out Brooklyn’s cavernous Barclay Center for the midyear edition of its “Unpacked” event and packed it with attendees. They witnessed the unveiling the new version of those years’ versions of the Galaxy Note smartphone, which involved lots of fancy audio-visual effects and other rock concert-like flourishes. Read Full Story

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The Best Conference Call Services (In-Depth Review)

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Just a decade ago, conference calls were challenging to set up and manage. But today, I can click a few buttons and hop on a call with my entire team in a matter of seconds from the comfort of my home while my teammates stay safely in theirs. However, the best conference call services go beyond basic phone calls. They also offer a suite of collaboration and connectivity tools that make our current situation easier to navigate… together. As the demand for remote connectivity rises, new services are popping up left and right. Plus, there are already hundreds of options to choose from, making it feel impossible to choose the right conference call services for your team. So to help make your life a bit easier, I looked at …

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How to be successful with Google Shopping Ads

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30-second summary: Inflow is a Denver-based digital marketing agency that specializes in creating and managing Google Shopping campaigns for their eCommerce clients Inflow’s eBook, How to Identify and Execute a Winning Google Shopping Campaign, provides an overview of how Google Shopping operates within the context of a Google Ads strategy. The eBook explains three common vendor mistakes within Google Shopping that contribute to wasted spend and poor results. Inflow also provides three proven campaign structures that are designed to mitigate waste and maximize return. Inflow’s eBook, How to Identify and Execute a Winning Google Shopping Campaign, is available for download from ClickZ. Denver-based digital marketing agency, Inflow, is a premier Google Partner that specializes in growing results specifically for eCommerce clients. Inflow recently published a comprehensive eBook, How to Identify and Execute a Winning Google Shopping Campaign , aimed at helping advertisers get the most out of their Google Shopping …

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With the Nest Mini, Google has created a smarter smart speaker

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The product has earned the company 2020 Innovation by Design Award recognition. Like its predecessor, the second generation of Google’s compact and affordable smart speaker, released in October 2019, lets users play music, make phone calls, control home appliances, and use the internet, all through voice control. It features the same soft fabric texture and circular shape, blending unobtrusively into homes. But Google updated the device with a larger speaker and a machine learning chip, so that it responds more quickly to user questions, with better sound quality. The company also integrated a notch to give customers more options for wall mounting and added another color, a soft blue called Sky, to the existing Charcoal, Chalk, and Coral choices. Another innovation: 100% of the new Mini’s outer casing is made from postconsumer recycled plastics, and the external enclosure is made from 35% recycled plastic. Read Full Story

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