The Biggest SEO Trend You’re Ignoring

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The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4% of my traffic now. But Ubersuggest has been integrated into NeilPatel.com for years, so that’s not it. Sure, that is responsible for some of my growth, but it’s not responsible for it skyrocketing like it has been. So, what do you think it is? Well, I’ll give you a hint… My traffic per region Let’s look at my SEO traffic in a few different regions. Here’s my traffic in the United States over the last 12 months: Now here’s my traffic in the United Kingdom: And here are the stats for Canada: And Australia: You can see …

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The tech industry exacerbated the housing crisis. Here’s what Google is doing to fix it

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A year ago, Google pledged $1 billion to address the Bay Area housing crisis the tech boom helped cause. How much affordable housing does that build? A year after Google pledged to invest $1 billion toward tackling the housing crisis that the tech industry helped exacerbate in Silicon Valley, the company now expects to help fund more affordable housing than it originally anticipated. While it will still be a fraction of the homes needed in the area, it’s an example of how corporate funding—like the $2.5 billion that Apple has pledged for affordable housing, or the $1 billion pledged by Facebook, or the $500 million committed by Microsoft in Seattle—can be part of the solution to this problem. Read Full Story

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YouTube Dominates Google Video in 2020

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Posted by Dr-Pete In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google search user, you may even feel like you encounter more YouTube videos than videos from other sources, but does the data back this up? A Wall Street Journal article in June 2020 measured a strong advantage of YouTube in Google search results, but that article focused on 98 hand-selected videos to compare YouTube to other platforms. Using a set of over two million Google.com (US) desktop searches captured in early October 2020, we were able to extract more than 250,000 results with video carousels on page one. Most organic video results in 2020 appear in a carousel, like this one: This carousel appeared …

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A Beginner’s Guide to Ranking in Google Maps

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Posted by Alex_Ratynski For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing. What is Google Maps marketing? Google Maps marketing is the process of optimizing the online presence of your brand in Google Maps, with the goal of increasing your brand’s online visibility. When you search a query on Google that has local intent, you often see something like this: Google Maps marketing utilizes a number of strategies and tactics to help your business become one of those three positions on local map packs. Why is …

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17 Advanced SEO Techniques for 2020

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This is a list of 17 advanced SEO strategies, techniques and tactics. In fact, these strategies have helped my site bring in 350,973 visitors per month from Google. So if you’re sick of reading the same old beginners stuff (“create great content!”), you’ll really enjoy this list. 1. Rank for “Journalist Keywords” 2. Use Animated Images to Improve Time On Site 3. Create Content Hubs 4. Target Comparison Keywords 5. Use Dynamic Parameters for Pagination 6. Build Backlinks With Podcasts 7. Forge a Content Alliance 8. Maximize SERP Real Estate 9. Embed Original Images In Your Content 10. Optimize Your Content For Keyword Relevance 11. Create a Comments Section On Your Blog 12. Uncover People Also Ask Keywords 13. Add “Content Features” To Your Page 14. Publish Topic + Year Content 15. Get Backlinks From Unlinked Brand Mentions 16. Optimize for Google Discover 17. Find Low-Competition Keywords From Reddit Bonus …

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How to Grow Your Local Business During Uncertain Times

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No doubt this is a hard time to grow a local business. Coronavirus has likely forced you to make big changes to the way you operate. It’s almost certainly hit your bottom line too. However, it’s still absolutely possible to grow your local business at a time like this. You just have to be smart about it. In this article, I’ll talk you through how to do that. First, though, here’s a bit of detail on why this is such a challenging time for businesses like yours. The Effects of the COVID-19 Pandemic on Local Businesses You’re probably sick of reading and hearing the word “unprecedented.” I know I am. Unfortunately, it’s just the best word to describe the current climate for local businesses. By the end of March, 32 states had locked down in response to the pandemic. Two in five small businesses across the US had temporarily closed …

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