Going Beyond FAQ: How to Use the Q&A Format in Your Content

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People have questions, and they want answers to those questions. When they do, where do they go? Well, they usually go to someone who has the answer, and if you’re lucky, that someone might be you. The Q&A format provides a great way for you to answer many queries in a short amount of time. Best of all, you don’t even need to have the answers if you know how to find someone who does. What is the Q&A Format, and Why is It Important? Q&A stands for “question and answer,” which is similar to a FAQ page , but it usually provides a more personal experience for the viewer or reader. This is because a Q&A format often makes it possible for whoever is looking to get involved in the question-and-answer process. If you watched a video about building an affiliate site from scratch, you could come in armed with Q&A questions. Hopefully, you have the chance to ask some of them, and if not, it’s likely that other viewers will raise the same inquiries as you. This type of content can be done in a live video , chat, text, social media event, prerecorded video, in-person event, and more. From a content creator standpoint, this format can help you drive more traffic to your site and provide your audience with more of the information they want. Here are some specific reasons you should pay more attention to the Q&A format. Q&As Can Optimize Content for Organic Search As we know, FAQ sections and pages do a lot for our SEO. Q&As take on a similar shape by answering important questions raised about a specific topic. They’re a great way to target long-tail keywords and land featured snippets through targeting “question-based” keywords. For example, if we head over to Google and look up “ how to upload an article into WordPress .” You’ll find that the first result provides a direct answer to that question. When you’re putting together question-and-answer content you want to find relevant questions that other people are asking on Google so you can potentially rank for those searches. If you scroll down a little more on the page, you’ll find a section titled “ People Also Ask (or people also search for).” Google makes it so easy for us by telling us what other people are searching for related to the keyword you typed into …

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How to Network Online Like a Champ

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Posted by cheryldraper This conference season feels a bit different, doesn't it? Where we're usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats , offering video sessions by top-notch speakers or live streams with open chats. But what about everyone's favorite bonus during conference season — networking? Thankfully, all is not lost! With a little ingenuity and virtual elbow grease, you can still forge new professional relationships over an internet connection rather than a cocktail. (And hey, nothing's stopping you from enjoying a nice, frosty Mozcow Mule or tasty mocktail in your home office space, right?) In our current reality of social distancing, marketing conference networking will look different, but it's not going anywhere. Read on for tips on how to effectively network while remote! Step 1: Look for networking opportunities Depending on which virtual event you attend, …

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How to Network Online Like a Champ

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Posted by cheryldraper This conference season feels a bit different, doesn't it? Where we're usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats , offering video sessions by top-notch speakers or live streams with open chats. But what about everyone's favorite bonus during conference season — networking? Thankfully, all is not lost! With a little ingenuity and virtual elbow grease, you can still forge new professional relationships over an internet connection rather than a cocktail. (And hey, nothing's stopping you from enjoying a nice, frosty Mozcow Mule or tasty mocktail in your home office space, right?) In our current reality of social distancing, marketing conference networking will look different, but it's not going anywhere. Read on for tips on how to effectively network while remote! Step 1: Look for networking opportunities Depending on which virtual event you attend, …

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How to Double Your YouTube Subscribers (Without Buying Them)

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Every minute, 500 hours of videos are uploaded to YouTube. With that much competition, you might have counted yourself out and accepted that getting enough Youtube subscribers isn’t worth the effort. But what if you’re making a social media mistake ? What if you could break through the noise and become popular on YouTube? One of the best ways of measuring popularity on YouTube is by looking at the number of subscribers. The more subscribers you have, the more you can consistently achieve high view counts on your videos. Not everyone who is uploading a video to YouTube has laid out a strategy that will allow them to increase subscriber numbers, which leads some to buy YouTube subscribers — which is a huge mistake. When you buy YouTube subscribers, many of those accounts are fake. Even if they are real people, they are unlikely to engage with your content and …

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How to Improve Your SEO Using FAQpage Schema

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I’ve been testing a new SEO hack and it works no matter how old or how new your site is. What is it? It’s the FAQpage schema. Even if you have almost no links, this strategy can help. Best of all, unlike most SEO changes, it doesn’t take months or years to see results from this — you can literally see results in less than 30 minutes. Even crazier is this: I had my team crawl 10,000 sites to see how many people are leveraging this SEO technique and only 17 sites were using FAQpage schema. In other words, your competition might not know about this SEO strategy yet! Google’s Ever-Changing Search Results Before we dive into talking about FAQpage schema, I want to talk about Google’s ever-changing search results. Not only does Google changing its algorithm on a regular basis, but they also test out new design elements . …

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20 Secrets to Boost Your Facebook Organic Reach

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Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

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How to Create a Useful and Well-Optimized FAQ Page

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Posted by AnnSmarty The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor. One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand. Why create an FAQ page? Decrease your customer support team’s workload. If you do it right, your FAQ page will be the first point of contact for your potential customers — before they need to contact you directly. Shorten your customers’ buying journeys. If your site users can find all the answers without having to hear back from your team, they’ll buy right away. Build trust signals. Covering …

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How to Use Instagram Story Highlights on a Brand Account

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Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Unlike regular Instagram Stories, which disappear after a day, Instagram Story Highlights stay on your profile permanently. This feature allows you to highlight all of your best content right at the top of your profile in an organized way so people can easily find what they want. In this article, I’m breaking down the best ways to use this powerful feature to your advantage. Why Should You Use Instagram Story Highlights on a Brand Account? We’re living in the age of the online consumer. The number of people using social media to research products surpassed 54 percent and continues to trend upwards. The Instagram Story Highlight feature can showcase your best products and put them to the test. You can use this platform as a way to draw immediate attention …

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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

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Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance. The reality is, it’s hard The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after …

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How to Generate Leads From YouTube Live

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YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. It definitely is . But people watch billions of hours of YouTube every day . That means not using YouTube Live is like holding onto a winning lotto ticket until it expires. You wouldn’t do that, right? Live video is such an effective marketing method that I believe everyone should be using it. So I’m going to show you how to set up and effectively use YouTube Live to grow your business and convert viewers into leads. The good news is that you can start producing effective Live content in a matter of minutes. But first, you need to understand just how powerful Live video can be …

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The MozCon Virtual 2020 Initial Agenda

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Posted by cheryldraper It's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn , and more! Here's the skinny on MozCon Virtual MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and …

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