GoFundMe campaign is tipping service workers screwed by SXSW cancellation

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Most donated tips are $10-$50. A branding agency in Austin, Texas, has launched a GoFundMe page to tip the local service workers impacted by the cancellation of this month’s South by Southwest festival. “Thousands of Austin service workers and musicians will be hit significantly from canceled events, lost wages and tips. We’ll take the funds to Austin music venues, restaurants, bars and hotels and distribute them to individuals from March 13-22,” write the fund’s creators, from the agency T3 . Read Full Story

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The 6 Best Ecommerce Marketing Companies of 2020

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Ecommerce is still growing. Statista says worldwide ecommerce sales will grow from 4.2 trillion in 2020 to 6.5 trillion by 2023. The worldwide pandemic and the growth of remote work continues to boost ecommerce growth. This is a huge opportunity for ecommerce companies that are ready for this change. Your ecommerce business will need help. The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. 1. NP Digital – Best for Maximizing ROI NP Digital is my e-commerce marketing company. I’ve built several successful companies, including KISSmetrics, Crazy Egg, Hello Bar, and several other agencies. I’ve helped large companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. I’ve built ecommerce companies of all sizes — from …

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As cities make deep cuts because of COVID-19, police departments are keeping their funding

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Across the country, the police are often the one city agency not facing deep cuts in proposed post-pandemic budgets. As protesters face off against incredibly well-equipped police, they’re asking what that money is for. As images from protests against police brutality in the wake of George Floyd’s death have spread around the country, a key demand from protesters has been the defunding of city police departments: that cutting the money a city spends on police would, in fact, make communities safer. They’ve pointed to the tactical gear and equipment that the police have been pictured using as evidence that cities spend far too much money on their law enforcement, at the expense of other agencies that often lack funds to offer basic services to residents. Read Full Story

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Let's Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

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Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line. Russ also delved into the topic of profitability in his MozCon Virtual presentation this year. To watch his and our other amazing speaker presentations, you can purchase access to the 2020 video bundle here . Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. I am Russ Jones, and I can't tell you how excited I am for my first Whiteboard Friday. I am Principal Search Scientist here at Moz. But before coming to Moz, for the 10 years prior to …

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How to Find Specialized Marketing Agencies

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You’re experiencing slight pain in your chest. So you visit a general care physician who performs a series of quick tests. Based on the results, they offer you general advice, but in the end, they refer you to a cardiologist to look into the issue in more detail. This is a fairly common practice in medicine. You start seeing a general practitioner, and when things go beyond their expertise, you go to a specialist who has the knowledge as well as equipment to handle your situation better. Business is no different. More so, marketing. While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. Not only are they able to identify and address your unique pain points , but they can also make your business operations more effective. In this guide, our team at Neil …

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17 ways PPC can help your business survive economic crisis

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People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly. Now some good news: Search marketing is adaptable, measurable, and when done correctly, cost effective. Even with shifting data models, PPC pros can use timely trends to guide strategic decisions. COVID dashboards Tinuiti has created a useful dashboard that provides a look at trends in paid Facebook media since the pandemic took hold. It requires you to sign up (free, with your email) and offers insights into media spend by key verticals. Tinuiti advertising spend tracker shows changes in ad spend week over week and month over month. The dashboard is regularly updated with week-on-week …

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This gig worker emergency fund is giving away no-strings-attached COVID-19 relief checks

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The fund has already given out more than $330,000 to over 400 workers. Sarah Felton, a 34-year-old digital marketer in Orlando, Florida, was offered a job before the COVID-19 pandemic, but once the crisis hit, the firm enacted a hiring freeze and couldn’t bring her on board. Suddenly unemployed, she wasn’t sure how she was going to pay April rent—until she got an email from Steady , an app that helps gig workers find local jobs, about the Workers Lab’s COVID-19 Rapid Response Fund . She filled out a brief survey on her current situation, and within a few weeks received $900. Read Full Story

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12 Expectations to Consider When Engaging a Digital Agency

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Hiring and working with a digital agency comes with a lot of considerations. Not only will you need to think about how to appropriately vet a digital agency, but also what the working relationship will look like. In order to ensure that you are getting the most out of your digital agency – and that you aren’t driving them crazy – consider these factors. 1) Proposal and Strategy When you are initially engaging with a digital agency, you should expect to receive some form of value upfront before you invest in their services. This can take different forms such as: Proposals – The agency you are speaking with should at the very least prepare a presentation in regard to strategy and execution. Test project – In some cases, it may be worth hiring the agency for a test project initially. This works better with some services such as content, but …

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17 ways PPC can help your business survive economic crisis

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People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly. Now some good news: Search marketing is adaptable, measurable, and when done correctly, cost effective. Even with shifting data models, PPC pros can use timely trends to guide strategic decisions. COVID dashboards Tinuiti has created a useful dashboard that provides a look at trends in paid Facebook media since the pandemic took hold. It requires you to sign up (free, with your email) and offers insights into media spend by key verticals. Tinuiti advertising spend tracker shows changes in ad spend week over week and month over month. The dashboard is regularly updated with week-on-week …

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How to Choose The Right Conversion Rate Optimization Agency

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Did you recently find out that your conversions are low compared to the industry average? If that’s the case, then you need to hire a Conversion Rate Optimization Agency that can help you fix this issue. Today we’ll go over everything you need to be aware of before hiring the right agency for your business. First of all, you should… Know Your Goals and Desired Outcomes You are about to hire a CRO Agency and there are countless Conversion Rate Optimization companies out there. In order to choose the one that will suit your exact situation, you’ll need to ask yourself what do you need ? Because many times these agencies specialize in multiple marketing skills such as SEO , Business Strategy, SMM , Consulting, Pay Per Click , A/B testing, Funnel Optimization, Consulting, etc. Your best approach is to find out the exact things you need help with and …

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7 tips for startups seeking VC funding in the pandemic

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Startups are still raising capital despite COVID-19’s impact on the economy, says Cyware’s CEO and cofounder. What’s changed are the steps in the pas de deux. It’s been a haul of a year for startups on the search for capital from VCs and other funding sources. Even without a global recession, fewer than half of seed-funded companies receive Series A funding. And with 68% of investors believing the pandemic would have a negative impact on early-stage investments, many business leaders expected that number to fall even further. Read Full Story

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