Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief

{ object.primary_image.title }}

Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, how’s your martech stack looking this year? As we celebrate the recent launch of our Enterprise Marketing Attribution and Predictive Analytics Martech Intelligence Report (MIR) I’ve been thinking deeply about effectiveness data. I find it fascinating that our industry continues to raise the bar in terms of what is possible to measure, innovating past hurdles like new privacy regulations and the deprecation of cookies. It’s one of the things that most energizes me about working in this space — it never stands still. And speaking of not standing still, this is the first newsletter issue that embodies our new Tuesday focus — research. Each …

More

How to Get Online Event Sponsors

{ object.primary_image.title }}

With most events going online, you need to find strategies to find and attract online event sponsors. Hosting an event, even online, is expensive. And ticket sales alone probably won’t cover all your costs. This is where event sponsors come in. What is Event Sponsorship? Event sponsorship is an agreement between an external brand (event sponsor) and an event organizer. In this agreement, the sponsor provides funding or in-kind donations to your event in exchange for something from your brand—usually exposure. In exchange for brand exposure, they can underwrite your event costs and potentially leave you with a decent profit. But how do you get online event sponsors? 10 Strategies for Finding a Sponsor for Your Online Events or Conferences Getting sponsorship for a live event is challenging. But getting event sponsorship for online events takes challenging to a whole new level. Many brands aren’t sure they’ll get a good …

More

‘Modern living is tough’: Toms founder launches a wellness kit inspired by his own struggles

{ object.primary_image.title }}

Burnt out from building a $600 million business, Blake Mycoskie is ready to share what he learned on the path back to health. But is the self-care industrial complex ready to turn off its smartphone? If you’ve ever downloaded an app to keep track of your well-being, welcome to the club. There are more than 250,000 mobile health and fitness apps on the market. Unfortunately, according to a recent survey out of Bond University, there’s not much evidence that they get results. Past research has found that about one-third of people give up on fitness trackers within six months. Read Full Story

More

A new Google feature can detect your heart and breath rate with your phone’s camera

{ object.primary_image.title }}

Google can use the Pixel’s cameras to pull out health signals by detecting tiny fluctuations in skin color and movement. Heart and respiratory rate tracking is nearly ubiquitous on sleek fitness bands and bulbous smart rings. Where those kinds of metrics are not yet universal is on smartphones. On Thursday, Google announced plans to change that by launching new software that can capture your heart rate and breathing rate through your phone’s camera lens. The technology will be rolled out inside of Google Fit, the company’s health tracking platform, on Pixel phones. Read Full Story

More

To think beyond cool hardware, Samsung is ramping up its partnerships

{ object.primary_image.title }}

As Samsung unveils new gadgets at its Unpacked event, it’s also showing off the experiences it’s built with partners such as Google, Microsoft, and Spotify. Even more than most giant technology companies, Samsung loves its over-the-top live product launch extravaganzas. In 2018 and 2019, it rented out Brooklyn’s cavernous Barclay Center for the midyear edition of its “Unpacked” event and packed it with attendees. They witnessed the unveiling the new version of those years’ versions of the Galaxy Note smartphone, which involved lots of fancy audio-visual effects and other rock concert-like flourishes. Read Full Story

More

Apple’s ‘Hi, Speed’ event: When and where to watch the launch of the iPhone 12 today

{ object.primary_image.title }}

This iPhone launch event is more important for the company than recent events because the iPhone 12 series is supposed to represent a “supercycle” for the smartphone. If Apple events were holidays, today could be considered the Christmas Day of Apple Events. That’s because Apple is just hours away from announcing its new iPhone 12 series of phones—as well as, perhaps, some other surprises . Read Full Story

More

The 10 Best Ways to Promote an Event Online

{ object.primary_image.title }}

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out. That’s why I put together this guide to event promotion for online and in-person events. Armed with this, your online promotion efforts are going to help drive meaningful engagement and, ideally, increase event attendance. Create Content to Promote Your Event No matter what kind of event you’re promoting online, letting it exist in a vacuum is never a good idea. What I mean by that is …

More

Best Webcasting Services

{ object.primary_image.title }}

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Webcasting has quickly become a popular large-scale communication tool in the digital era. It’s a way for businesses and individuals to communicate with hundreds or even thousands of people worldwide. Webcasting can be leveraged for a broad scope of use cases, like lead generation, customer support, internal company communications, and so much more. The terms “webcasting” and “webinar” are often confused with each other. Unlike a webinar, webcasting is a one-way flow of information. The host presents and the audience watches without really interacting. Webinars are typically more interactive. This key difference makes it much easier to reach the masses. But having a successful webcast is reliant on finding the right webcasting service. Which one is the best? Let’s dive in. The Top 6 Options For Webcasting Services GlobalMeet …

More

What is Out-of-Home Advertising?

{ object.primary_image.title }}

In our digital world, it might feel like all marketing is done online. But, that would mean ignoring an incredibly effective strategy—out-of-home advertising. Out-of-home advertising (OOH) refers to the process of reaching consumers while they are, you guessed it, out of their homes. While this may conjure images of NYC Times Square billboards, there are many mediums that qualify as out-of-home advertising. The best news is, these methods are highly effective. In fact, according to the Out-of-Home Advertising Association of America , 66 percent of smartphone users took action after interacting with an out-of-home advertisement. Additionally, 74 percent of those who visited a business after interacting with an out-of-home advertisement made a purchase. Those are some pretty compelling statistics that should make you think twice about adding out-of-home advertising to your campaign’s strategy playbook. Not sold? Check out the below infographic that identifies which advertising mediums consumers trust the most. …

More

Warning: Your phone is an ‘adult pacifier’ that lulls you into oversharing personal information

{ object.primary_image.title }}

The reason, say researchers at the Wharton School, is that people perceive their phones as a safe zone, associated with comfort and familiarity. Want to maintain privacy and professional distance? Don’t reach for your phone. A trio of giant studies from the University of Pennsylvania shows that people disclose more personal information from smartphones than from computers. The oversharing takes place across social media, online reviews, surveys, and consumer ads. Read Full Story

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=11303, ajax_url='/api/hit/ajax/', hits='4')