GMB Adds “Manage insurance info for your practice” Section to Help Center

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Google My Business recently update the page titled “Get started with Google My Business for healthcare providers” with a section called “Manage insurance info for your practice”. Google states: Important: Insurance information is available for select merchants in the US only. It displays for merchants whose insurance availability is provided to... The post GMB Adds “Manage insurance info for your practice” Section to Help Center appeared first on Local University .

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Top 10 Changes That Impacted Google My Business in 2020

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Posted by ColanNielsen 2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think it’s important to keep track of all the changes that happen in the local search space in general, and that impact GMB specifically. So far in 2020 we are up to 54 changes. As you can tell, changes that impact Google My Business came at a fast pace — and at high volume — in 2020. In this post, I highlight the changes I think were most important in each month of this year, so far. For an exhaustive list of all the updates that have been made, check out this timeline . January: Google posts borked — hello, 2020! Foreshadowing things to come, GMB started off the year with a major issue in …

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Google My Business Now Allows Physician to Add Telehealth Appointment & Covid Info Links to Profiles

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Google, in one more update to GMB for healthcare providers, now allows them to add a link for TeleMed Appointments as well as a link to Covid-19 related resources. These links will likely soon show in their Business Profiles. H/T to Erica Paige. Google has been rolling out a multitude... The post Google My Business Now Allows Physician to Add Telehealth Appointment & Covid Info Links to Profiles appeared first on Local University .

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How To Do Local SEO for Businesses Without Physical Locations in 2021

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Posted by MiriamEllis “My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?” “I work from home. How should I be doing local SEO?” “Are there any tips for doing local SEO for clients like NerdWallet or Credit Karma that serve all customers virtually?” Queries like these about doing local SEO for businesses with nuanced, hidden, or no physical locations and with varied models of customer fulfillment are AMA FAQs and perennial topics on marketing fora. Attendees at the recent Moz Webinar on The ROI of Local SEO repeatedly asked about this subject. Business owners and marketers who haven’t serendipitously discovered Google’s various guidelines are left wondering how to promote non-brick-and-mortar brands. Even where there’s awareness that such guidance exists, Google is continually evolving its stance. It’s easy to make mistakes, overlook updates, and miss out on opportunities. The great news is, there are …

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How to Choose Google My Business Categories (With Cool Tools!)

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Posted by MiriamEllis Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. Choose wrongly and you can exclude yourself from this vital visibility. Google categories can also play a role in determining which features will be available to you in your Google Business Profile/Google listing. For example, if you’re categorized as a “hotel”, you won’t be able to use Google Posts. If you’re categorized as an educational institution, …

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Google My Business Now Allows Physician to Add Telehealth Appointment & Covid Info Links to Profiles

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Google, in one more update to GMB for healthcare providers, now allows them to add a link for TeleMed Appointments as well as a link to Covid-19 related resources. These links will likely soon show in their Business Profiles. H/T to Erica Paige. Google has been rolling out a multitude... The post Google My Business Now Allows Physician to Add Telehealth Appointment & Covid Info Links to Profiles appeared first on Local University .

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Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

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Posted by kellyjcoop Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, instead of asking before delivering. At its core, SEO is used to deliver helpful content to people actively searching for it. And, it can (and should!) be used to reach target audiences at the local and national level. According to Google , searches for local places without the use of “near me” have grown 150% over the last two years — showing that, when people search, they’re increasingly expecting local results. This creates a powerful opportunity for those organizations primed to take advantage of it. Through the “search and deliver” dynamic of …

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Google My Business Now Allows Physician to Add Telehealth Appointment & Covid Info Links to Profiles

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Google, in one more update to GMB for healthcare providers, now allows them to add a link for TeleMed Appointments as well as a link to Covid-19 related resources. These links will likely soon show in their Business Profiles. H/T to Erica Paige. Google has been rolling out a multitude... The post Google My Business Now Allows Physician to Add Telehealth Appointment & Covid Info Links to Profiles appeared first on Local University .

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Google Shopping Actions: How to Increase Product Visibility for Free

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Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity to get incredible exposure for their products. Almost half of users turn to Google to find or discover new products. This means even small businesses can put themselves in front of millions of new potential customers with just a few clicks. What Is Google Shopping Actions? Google Shopping Actions partners with several retailers to create a shopping experience in direct competition with Amazon. Today, this program allows retailers to upload products that appear in organic search across Google platforms. In turn, shoppers can find, compare, and buy products without ever having to …

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A Beginner’s Guide to Ranking in Google Maps

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Posted by Alex_Ratynski For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing. What is Google Maps marketing? Google Maps marketing is the process of optimizing the online presence of your brand in Google Maps, with the goal of increasing your brand’s online visibility. When you search a query on Google that has local intent, you often see something like this: Google Maps marketing utilizes a number of strategies and tactics to help your business become one of those three positions on local map packs. Why is …

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How to Set Up Microsoft Bing Shopping Campaigns for Ecommerce Businesses

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Google may lead the search engine ranks, but they’re not the only player in the game. Bing holds 11.22% of the global search engine market share . Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. For ecommerce businesses, that makes Microsoft Shopping Campaigns (formally known as Bing shopping campaigns) a killer opportunity to boost your bottom line. NOTE: Bing now refers to all platforms related to their shopping ads by the Microsoft name. For example, what was once called the “Bing Merchant Center” is now the “Microsoft Merchant Center.” Bing Does Not Equal Google, but That Could Be a Good Thing Long story short: Your paid media strategy deserves diversification, and Bing is the place to find it. Why? Because Bing offers unique demographics you may …

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