Gmail’s new logo is just a taste of Google’s plan to rethink productivity

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Google’s productivity apps have a new name: Google Workplace. But there’s far more to this latest pivot than the death of the iconic Gmail envelope. Let’s get one thing out of the way right off the bat: Google’s habit of repositioning products has become a bit of a punchline. From the seemingly endless cycle of shifting messaging service strategies to the recent branding 360 with the Google TV – Android TV – Google TV again saga, the company has a slight reputation for failing to commit to any particular concept for long. Read Full Story

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5 tips for adding connected TV to your holiday ad strategy

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There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of viewership; according to research from the IAB: 73% of streaming viewers watch ad-supported CTV content. 45% of streaming viewers watch ad-supported CTV the most. Meanwhile, this holiday shopping season is set to be massive for e-commerce. Last year saw holiday e-commerce sales grow by 13.2% to $137.6 billion. That double-digit growth occurred before the COVID-19 crisis forced millions of shoppers to turn to online options for everything from gifts to groceries. And with 66% of shoppers saying they plan …

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5 tips for adding connected TV to your holiday ad strategy

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There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of viewership; according to research from the IAB: 73% of streaming viewers watch ad-supported CTV content. 45% of streaming viewers watch ad-supported CTV the most. Meanwhile, this holiday shopping season is set to be massive for e-commerce. Last year saw holiday e-commerce sales grow by 13.2% to $137.6 billion. That double-digit growth occurred before the COVID-19 crisis forced millions of shoppers to turn to online options for everything from gifts to groceries. And with 66% of shoppers saying they plan …

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1 in 3 Viewers Discover New TV Shows and Movies Through Social Media

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As many people will testify, a common topic of water cooler conversion is what people have been watching on TV – though the decline of linear TV has dampened that trend in recent years. And as lockdown measures became commonplace in 2020, fewer found out about new TV shows from word-of-mouth, as revealed in a… Read More » The post 1 in 3 Viewers Discover New TV Shows and Movies Through Social Media appeared first on Marketing Charts .

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Gmail’s new logo is a mess. This amateur designer fixed it

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Google’s branding defies logic. In October, Google released a new suite of icons for its popular apps including Gmail, Calendar, and Drive. The plan was good: Unify Google’s brands with icons that match one another with the same basic color treatment Google is known for. But the execution was questionable. People complained that the icons matched so much, you couldn’t tell them apart. Indeed, at a glance, it can be hard to tell Maps from Drive from Home. Even Jennifer Daniel, a designer at Google, expressed frustration at the new look: Read Full Story

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More People Are Streaming TV Shows and Movies on Their Smartphones

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The number of smartphone household in the US that have unlimited mobile data plans has modestly climbed in the past year. This increased access to unlimited data has quite possibly paved the way to a rise in regular premium video streaming on mobile phones, per a new report [download page] from Hub Entertainment Research. Of… Read More » The post More People Are Streaming TV Shows and Movies on Their Smartphones appeared first on Marketing Charts .

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5 emerging tech and how to leverage them for marketing success

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30-second summary: OTT is solving many of the problems that traditional TV advertising has faced, and the ability for brands to get extremely granular and target their ideal customers better will make this marketing medium a hot topic in the new year. Amazon’s Twitch is a perfect example of a niche network that is Gen Z heavy, has an audience that’s uber-engaged, and offers its own advertising placements that can be catered to reach this audience, like in-stream and video advertising. The real magic of AI image recognition lies with the innovative companies that have started to crawl all of the images on the web and offer them as a way for advertisers to get placements on those pages — even on the images themselves in some situations. Pinterest’s demographics and usage are a match made in heaven for a wide swath of B2C products. Whether it’s fashion, home decor …

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