Global App Store Downloads Continue to Grow

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Apple’s registered slogan “There’s an app for that,” still holds true some 10 years after its inception. While there seems to be an app available for just about every function in life, mobile phone owners worldwide don’t seem to be paralyzed by choice, as app store downloads have grown 45% globally between 2016 and 2019,… Read More » The post Global App Store Downloads Continue to Grow appeared first on Marketing Charts .

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Global App Revenue and Downloads Continue to Grow

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Global consumer spend on Apple’s App Store and Google Play grew by 23.4% year-over-year (y-o-y) in H1 2020 to reach $50.1 billion, per new data from Sensor Tower Store Intelligence. Based on Sensor Tower’s estimates and projections, the recent figures indicate growth across the board and highlight the potential impact of the COVID-19 pandemic on… Read More » The post Global App Revenue and Downloads Continue to Grow appeared first on Marketing Charts .

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Do Smartphone Users Feel They Have Control Over Their Personal Data?

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Although smartphone app downloads have continued to grow globally, there are some smartphone users who have chosen not to purchase or install an app in an effort to remain in control of their personal data. The Mobile Ecosystem Forum’s (MEF) annual report [download page] on global consumer trust reveals that 70% of global smartphone users… Read More » The post Do Smartphone Users Feel They Have Control Over Their Personal Data? appeared first on Marketing Charts .

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App Downloads and Spending Continued to Climb in Q3

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Global consumer spending on Apple’s App Store and Google Play grew by 32% year-over-year (y-o-y) in Q3 2020 to reach $29.3 billion, per data from Sensor Tower Store Intelligence. The faster-than-average growth in spending is thought to reflect the ongoing impact of COVID-19 along with consistent growth in adoption, globally. Unlike the rise in first-time… Read More » The post App Downloads and Spending Continued to Climb in Q3 appeared first on Marketing Charts .

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CMOs Report A Skills Gap in Data and Analytics

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One of the biggest challenges businesses face is finding employees with the right skill set to navigate the seemingly never-ending advances in technology. A new survey [download page, membership required] of global CMOs by The CMO Club finds that the skills gap continues to exist, with data science and analytics being the skills most in… Read More » The post CMOs Report A Skills Gap in Data and Analytics appeared first on Marketing Charts .

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What is App Store Optimization?

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With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization is so crucial. But what is app store optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well. What is App Store Optimization (ASO)? App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store. The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: download your …

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9 Great Mobile App Analytics Tools

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You’ve done the incredible—you’ve built an app and started marketing it . While congratulations are in order, making the app is just the first step on your path to app success. The next (and arguably most important) step is optimization. With consumers spending four and a half hours per day on their phones, it pays to make sure your app is earning some of that heavy time-spend. And better visibility can pay. On average, consumers spend $120B in the app store and $190B on mobile ad spend. You can check traffic and user metrics on mobile app analytics to make your app as successful as possible. Here’s what you need to know about mobile app analytics and which tools are most effective at helping you dig into the data. Mobile App Analytics Mobile app analytics aren’t too different from their web counterparts; they track and analyze user activity and events …

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8 in 10 Digital Minutes Are Spent on Our Mobile Devices

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Mobile app usage has seen a notable increase since COVID-19, and new data [download page] from Comscore confirms this trend, reporting global growth not only in mobile minutes, but apps’ continued dominance of those minutes. The report also outlines overall changes in digital consumption this year in key categories impacted by the crisis. Mobile and… Read More » The post 8 in 10 Digital Minutes Are Spent on Our Mobile Devices appeared first on Marketing Charts .

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Key Insights: Ecommerce, customer loyalty, the playbook for Q3 and Q4 2020

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30-second summary: The US has anticipated a 12% drop in private consumption over the next two years, with recovery to pre-crisis levels only by 2023-24. Customer loyalty has taken a huge hit and the holiday shopping season is arriving sooner than expected. A quick look at the app economy and digital environment trends. Good news is, the daily average usage (DAU) has shown a steady growth which will continue as the holiday shopping season arrives. How you can activate more sales for your ecommerce business. Place your pieces strategically to checkmate adversity and your competition for the rest of 2020. The global pandemic has reset the business chessboard. Customer loyalty has taken a huge hit and the holiday shopping season is arriving sooner than expected. Businesses have felt the heat this summer. This week we’re looking into the ecommerce and customer loyalty stats (fresh in) to help you create a …

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The Pandemic Pushes A Rebound in Mobile App Opens

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Echoing the growth in global app revenue and downloads this year, mobile app open rates and location opt-ins have picked up significantly since the COVID-19 pandemic after being on the decline earlier. So finds a report [download page] from Airship, laying out what these changes in mobile engagement look like across a number of regions… Read More » The post The Pandemic Pushes A Rebound in Mobile App Opens appeared first on Marketing Charts .

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Five changes in social advertising for brands during COVID-19

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30-second summary: The increased use of social platforms from users during lockdown led to a decrease in the advertising cost. Many industries benefited from this sudden change making the most of the reduced competition and the cost-effective ad results. According to Smartly.io’s survey, users are more open to engaging with advertising on social media, especially in countries that experienced stricter lockdowns. The best way to create effective ads is to find a balance between consumer needs and advertising best practices. According to Smartly.io’s report, one-third of consumers want brands to share relevant messaging that is useful during and post the pandemic. More consumers expect from brands to continue their advertising compared to the ones who wish they’d stop for the time being. Not everything is negative for brands right now. Despite the uncertainty, it’s encouraging to see that consumers are now making more purchases through social media compared to the …

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