Global App Store Downloads Continue to Grow

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Apple’s registered slogan “There’s an app for that,” still holds true some 10 years after its inception. While there seems to be an app available for just about every function in life, mobile phone owners worldwide don’t seem to be paralyzed by choice, as app store downloads have grown 45% globally between 2016 and 2019,… Read More » The post Global App Store Downloads Continue to Grow appeared first on Marketing Charts .

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Global App Revenue and Downloads Continue to Grow

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Global consumer spend on Apple’s App Store and Google Play grew by 23.4% year-over-year (y-o-y) in H1 2020 to reach $50.1 billion, per new data from Sensor Tower Store Intelligence. Based on Sensor Tower’s estimates and projections, the recent figures indicate growth across the board and highlight the potential impact of the COVID-19 pandemic on… Read More » The post Global App Revenue and Downloads Continue to Grow appeared first on Marketing Charts .

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Do Smartphone Users Feel They Have Control Over Their Personal Data?

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Although smartphone app downloads have continued to grow globally, there are some smartphone users who have chosen not to purchase or install an app in an effort to remain in control of their personal data. The Mobile Ecosystem Forum’s (MEF) annual report [download page] on global consumer trust reveals that 70% of global smartphone users… Read More » The post Do Smartphone Users Feel They Have Control Over Their Personal Data? appeared first on Marketing Charts .

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CMOs Report A Skills Gap in Data and Analytics

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One of the biggest challenges businesses face is finding employees with the right skill set to navigate the seemingly never-ending advances in technology. A new survey [download page, membership required] of global CMOs by The CMO Club finds that the skills gap continues to exist, with data science and analytics being the skills most in… Read More » The post CMOs Report A Skills Gap in Data and Analytics appeared first on Marketing Charts .

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Key Insights: Ecommerce, customer loyalty, the playbook for Q3 and Q4 2020

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30-second summary: The US has anticipated a 12% drop in private consumption over the next two years, with recovery to pre-crisis levels only by 2023-24. Customer loyalty has taken a huge hit and the holiday shopping season is arriving sooner than expected. A quick look at the app economy and digital environment trends. Good news is, the daily average usage (DAU) has shown a steady growth which will continue as the holiday shopping season arrives. How you can activate more sales for your ecommerce business. Place your pieces strategically to checkmate adversity and your competition for the rest of 2020. The global pandemic has reset the business chessboard. Customer loyalty has taken a huge hit and the holiday shopping season is arriving sooner than expected. Businesses have felt the heat this summer. This week we’re looking into the ecommerce and customer loyalty stats (fresh in) to help you create a …

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Five changes in social advertising for brands during COVID-19

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30-second summary: The increased use of social platforms from users during lockdown led to a decrease in the advertising cost. Many industries benefited from this sudden change making the most of the reduced competition and the cost-effective ad results. According to Smartly.io’s survey, users are more open to engaging with advertising on social media, especially in countries that experienced stricter lockdowns. The best way to create effective ads is to find a balance between consumer needs and advertising best practices. According to Smartly.io’s report, one-third of consumers want brands to share relevant messaging that is useful during and post the pandemic. More consumers expect from brands to continue their advertising compared to the ones who wish they’d stop for the time being. Not everything is negative for brands right now. Despite the uncertainty, it’s encouraging to see that consumers are now making more purchases through social media compared to the …

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The Pandemic Pushes A Rebound in Mobile App Opens

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Echoing the growth in global app revenue and downloads this year, mobile app open rates and location opt-ins have picked up significantly since the COVID-19 pandemic after being on the decline earlier. So finds a report [download page] from Airship, laying out what these changes in mobile engagement look like across a number of regions… Read More » The post The Pandemic Pushes A Rebound in Mobile App Opens appeared first on Marketing Charts .

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Bill Gates just invested in this company that grows palm oil in a lab—not the rain forest

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The destruction of rain forest to make room for more palm oil production is one of the leading causes of climate change. C16 Biosciences wants to offer companies another source. On a typical trip to the grocery store, you probably buy at least one product made with palm oil, which is found in everything from shampoo and detergent to pizza dough, ice cream, and instant ramen. It’s the most widely used vegetable oil in the world, with 75.7 million metric tons of production expected globally each year. And despite commitments from food companies to improve sourcing, it’s still a major driver of deforestation as palm oil plantations continue to cut and burn down tropical forests to make more room to grow oil palms. Read Full Story

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Tapjoy offers new guide to offerwalls

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30-second summary: Mobile ad platform Tapjoy is out with a guide to offerwalls. Offerwalls are “mini-stores” inside apps that provide rewards in exchange for certain user actions, like filling out a survey. Users can choose all, some or no offers. The Guide describes the different values to publishers and advertisers of offerwalls, the various kinds of offers and some background. Offerwalls are ad units in a mobile app. As adtech firm IronSource explains, it is “like a mini-store in an app, listing multiple ‘offers’ that users can complete in exchange for receiving an in-app reward.” Users might receive in-app coins, for instance, if they watch a video, fill out a survey or get to a new level in the app. They can select any of the engagements, or choose none at all. To better explain the benefits of offerwalls, San Francisco-based Tapjoy is out with “ The Ultimate Offerwall Guide …

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

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30-second summary: Chiefmartec released the much anticipated martech supergraphic 2020, 615 Martech businesses faded away in 2019 and didn’t make it to the 2020 martech-scape graphic. People won’t be very comfortable eating out in the post COVID-19 world but they showed an inclination towards wanting to support local restaurants and engage in more virtual get-togethers with family and friends. Algolia’s search trend report showed that education-related sites grew over 10X and grocery sites grew over 6X. But there’s more of a surprise in the findings, read on to discover. Consumers want ads to mention pricing, empathy, availability, and a few more. Video ads are the hero of advertising as TV and social media advertising soar. The pandemic sunk its teeth into the world economy but the mobile app economy has set its foot for success. Adjust’s App Trends 2020 report reveals the types of apps that are succeeding and their …

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