Global App Revenue and Downloads Continue to Grow

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Global consumer spend on Apple’s App Store and Google Play grew by 23.4% year-over-year (y-o-y) in H1 2020 to reach $50.1 billion, per new data from Sensor Tower Store Intelligence. Based on Sensor Tower’s estimates and projections, the recent figures indicate growth across the board and highlight the potential impact of the COVID-19 pandemic on… Read More » The post Global App Revenue and Downloads Continue to Grow appeared first on Marketing Charts .

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Global App Revenues Continue to Grow in Q1

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Global customer spending on Apple’s App Store and Google Play grew by 31% year-over-year (y-o-y) in Q1 2021 to reach $31.8 billion. This is per data from Sensor Tower Store Intelligence which postulates that the growth “indicates a lasting lift for the mobile market from the ongoing COVID-19 pandemic.” Overall, first-time downloads increased across both… Read More » The post Global App Revenues Continue to Grow in Q1 appeared first on Marketing Charts .

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App Downloads and Spending Continued to Climb in Q3

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Global consumer spending on Apple’s App Store and Google Play grew by 32% year-over-year (y-o-y) in Q3 2020 to reach $29.3 billion, per data from Sensor Tower Store Intelligence. The faster-than-average growth in spending is thought to reflect the ongoing impact of COVID-19 along with consistent growth in adoption, globally. Unlike the rise in first-time… Read More » The post App Downloads and Spending Continued to Climb in Q3 appeared first on Marketing Charts .

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Global App Store Downloads Continue to Grow

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Apple’s registered slogan “There’s an app for that,” still holds true some 10 years after its inception. While there seems to be an app available for just about every function in life, mobile phone owners worldwide don’t seem to be paralyzed by choice, as app store downloads have grown 45% globally between 2016 and 2019,… Read More » The post Global App Store Downloads Continue to Grow appeared first on Marketing Charts .

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How TikTok won the mobile video wars by breaking all the rules

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At the Fast Company Innovation Festival, TikTok’s global marketing head spoke about how the platform brought something entirely new to a crowded space. In just two years, TikTok went from being a niche app where teenagers post videos of themselves lip-synching and dancing to one of the most dominant cultural forces in the country. In the first nine months of this year, the mobile app was downloaded by more than 64 million first-time U.S. users, according to Sensor Tower, double the number from the same period last year. Read Full Story

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5 Points About the US Podcast Ad Market

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As the number of US adults listening to podcasts continues to grow, so too does the opportunity for advertisers to use the popular medium. According to the IAB and PwC’s latest Podcast Advertising Revenue Study [download page], 2019 saw a 48% increase in the estimated total market revenue for podcast advertising year-over-year (y-o-y), with growth… Read More » The post 5 Points About the US Podcast Ad Market appeared first on Marketing Charts .

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Ad Viewability Increases Across Most Formats in H1 2020

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The first half of 2020 saw mobile app display viewability rates improve globally to an average viewability rate of 70.8%, an increase of 13.6% year-over-year (y-o-y). In the US, mobile app display viewability also increased, by 17.2% y-o-y, to reach 78.9%, per the most recent Integral Ad Science (IAS) media quality report [download page]. Here… Read More » The post Ad Viewability Increases Across Most Formats in H1 2020 appeared first on Marketing Charts .

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Ad Viewability Increases Across Formats in H2 2019

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Mobile app display viewability rates improved globally in the second half of 2019 with an average viewability rate of 68.7%, an increase of 21.9% year-over-year (y-o-y). This is according to the most recent Integral Ad Science (IAS) media quality report [download page], which also finds that the overall mobile app display viewability rate in the… Read More » The post Ad Viewability Increases Across Formats in H2 2019 appeared first on Marketing Charts .

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Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year

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Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and advertising budgets and tactics, new data [download page, sample report] from WARC now predicts… Read More » The post Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year appeared first on Marketing Charts .

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XR Industry Continues to Grow Amid COVID-19

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Global XR revenue is forecast to grow year-on-year through 2023 with some delayed growth for AR/MR headsets, according to new figures from SuperData. Here’s an outline of the projected changes as well as other highlights from the quarter. In its Q3 update, SuperData has outlined the forecast growth in global XR revenue as far as… Read More » The post XR Industry Continues to Grow Amid COVID-19 appeared first on Marketing Charts .

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Do Smartphone Users Feel They Have Control Over Their Personal Data?

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Although smartphone app downloads have continued to grow globally, there are some smartphone users who have chosen not to purchase or install an app in an effort to remain in control of their personal data. The Mobile Ecosystem Forum’s (MEF) annual report [download page] on global consumer trust reveals that 70% of global smartphone users… Read More » The post Do Smartphone Users Feel They Have Control Over Their Personal Data? appeared first on Marketing Charts .

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