The plastic-free cleaning company that brought you soap in milk cartons now has six delightful new scents

{ object.primary_image.title }}

Now you can be plastic-free and smell as good as the nature you’re saving with Cleancult’s new scents. If you’ve ever looked for a more sustainable way to clean your countertops or your dishes, we hope you’ve heard of Cleancult . The gleefully branded DTC company makes nontoxic household cleaning products, bottled up in glass bottles and infinitely refillable from paper-based milk cartons . It’s pretty cool. Read Full Story

More

Editor’s pick: Allbirds’ new running shoes are sustainable, fashionable, and unbelievably comfortable

{ object.primary_image.title }}

Meet the Tree Dasher, Allbirds’ first foray into technical running shoes made with natural fibers. Allbirds is a brand that keeps on giving . In the past month, the sustainable footwear company donated $500,000 worth of shoes (about 5,000 pairs) to healthcare workers before rolling out a “buy-one-give-one” donation model that allows folks to purchase and donate shoes for those on the front lines of the pandemic. And now, the company is making its first foray into performance footwear and launching an all-new running shoe —so we can enjoy some fresh air with sustainable, comfy, and cool-looking trainers on our feet. And there’s a give-back component to the new shoe launch as well. Read Full Story

More

Why consumers follow and unfollow brands on social media

{ object.primary_image.title }}

30-second summary: Sprout Social has been compiling a consumer index report of social media trends since 2013. Their 2020 report contains new insights and statics about how brands and consumers interact on social platforms. Marketers can use this information to better align their social media strategy to their customers’ expectations, ensuring that their content resonates. The survey revealed that 89% of consumers will buy from a brand they follow on social media and 75% will increase spending with that same brand. Understanding why consumers follow (and unfollow) brands, what type of content they’re most (and least) interested in, and what stand-out brands are doing right can help marketers gain more followers, while driving leads, sales, and growth for their organization. Sprout Social’s 2020 consumer index survey, Edition XVI: Above & Beyond , found that 50% of consumers have increased their social media usage in the past six months. The data …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=10577, ajax_url='/api/hit/ajax/', hits='9')