Getty Images’ new ‘Visual GPS’ report finds four ‘Forces’ guiding consumers

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30-second summary: A new “Visual GPS” report from Getty Images and research firm YouGov finds four Forces influence decision-making by consumers, and thus should be considered by brands when they choose images. The four Forces: Wellness, Technology, Sustainability and Realness. The report provides visual examples of each driving Force, in the form of related galleries. In a new study called “ Visual GPS ,” Getty Images and market research firm YouGov has sifted data to find what kind of visual content most engages today’s consumers and helps them make decisions. The photo archive says the new study is not just another “visual trends” report, but is instead the first of its kind. The report describes four Forces that influence people’s behaviors, decisions and experiences, and calls them the “driving concepts behind current and future visual trends.” They are: Wellness, Technology, Sustainability and Realness. Instead of looking only at what images are selling, the report combines external and custom market research about consumer behavior and values, insights that are internal to Getty, and search data from Getty Images and Getty-owned iStock.com. Getty says its study surveyed more than 10,000 consumers and professionals in 13 languages over 26 countries. Wellness The purpose of identifying the four Forces, according Getty’s Global Head of Creative Insights Dr. Rebecca Swift, is to “arm brands with the very best understandings so that they can better choose visuals which align with their aims and target audiences.” The Forces, she told ClickZ via email, are powerful influences “on the way people behave, and, ultimately, the way they make decisions.” Swift added that the four Forces can increase or decrease in intensity or over time, “depending on who and where you are in the world.” Wellness isn’t only about physical health or body image, but also includes emotional, mental, spiritual, family and relationship fitness. “It’s up to brands to take more of a 360-degree view of a life lived well,” the report says. Audiences that are more responsive to Wellness imagery tend to be more female, value “kindness” and “joy” in life, and have higher incomes. Since Wellness is fueled by celebration and togetherness, a gallery of images on this theme represents one aspect of this force. Here’s a sample image: Credit: AsiaVision / Getty Images Technology Technology, says Getty, is not necessarily about devices, but about people’s relationships to tech. The driver is a desire for more efficiency …

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Key insights: AI Summit highlights, microbrowser advertising, and customer engagement sweet spots

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30-second summary: We’re not in a “post-COVID” world, we’re in a “coexisting-with-COVID” world where essentialism and humanization will matter the most Now is the time for marketers to dive into their data and reconsider the technology they use to understand the customers’ pulse Emerging habits of the “Interim Normal” The common line of vision for the bigger picture of the oncoming times will be based on hyper-targeted advertising and marketing Keeping it light, engaging, and interactive isn’t an option anymore – it’s a prerequisite for brands wanting to succeed at marketing and advertising More on the big-four of microbrowser advertising, the sweet spot for engaging your audience globally, and the secret sauce to marketing success in emerging times The answers lie in the data and how it is digested and applied will continue to play a vital role. Today we’ll take you through key takeaways from our AI Summit, new …

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3 in 4 Consumers Say They’re More Likely to Trust a Brand They Know

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The way consumers feel about a brand in terms of trust, authenticity, and social responsibility, is having a growing impact on their purchase decisions. A new report [pdf] from Ipsos has found that while 73% of consumers are more likely to trust a brand they know, a similar proportion (70%) think that branding is an… Read More » The post 3 in 4 Consumers Say They’re More Likely to Trust a Brand They Know appeared first on Marketing Charts .

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Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers

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30-second summary: Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Cardlytics brings the worlds of ad tech and fintech together within a fraud-free and brand-safe environment, offering a high degree of trust. Cardlytics boasts an audience within the US of more than 125M monthly active users. Larger than Snap, Twitter, and Pinterest. The Cardlytics platform enables banks to send offers to their end customers and enrich the banking experience by getting cash back. Advertisers can show ads to potential customers to motivate online and in-store purchases, and they’re also able to give their customers cash back. Cardlytics sees 1 in 2 of all credit and debit card swipes in the US, which enables them to understand how a bank user engaged with an offer through the platform and then went on to make a purchase. Cardlytics has helped customers get back nearly half a billion …

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The 6 Best Digital Marketing Companies of 2020

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Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. But, it’s not always easy to find those experts when you need them. So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. Then, we’re going to talk about what …

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The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

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Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received a lot of questions about what results to expect. Sure, everyone wants links now, but where does the real growth come in, and how long does it take? And in either case, people want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. Short-term benefits It’s true that content marketing is an investment, which I’ll …

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How to Find Instagram Influencers

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It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse . There are 1 billion monthly active Instagram users , and more than half of them use the platform every day. US businesses also love the social channel, and about 71% use it to connect with their market. While Instagram isn’t the biggest social media platform (that spot belongs to Facebook ), it’s still the most impactful influencer marketing channel . There’s just no denying the power of Instagram in this social media age. As the site continues to grow exponentially, businesses and brands everywhere are also leveraging the social network by working with Instagram influencers . So, how do you go about finding the best Instagram influencers for your marketing campaigns? Why You Need Instagram Influencers To appreciate how powerful Instagram is, you first need to understand what engagement rates are and what they …

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The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

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Posted by cheryldraper This year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they weren't held over delicious entrees at lunch, but our Birds of a Feather virtual sessions were a big hit!) How to get the most out of an online conference while also caring for your needs and being aware of Zoom fatigue And while it may have felt a little different this year, with 21 industry experts covering topics all the way from easy-to-implement machine learning to effective content promotion to crafting …

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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

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Posted by HeatherPhysioc As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more “holistic” offering. But whether it’s across agencies working on the same client, different teams working within the same agency, or different teams in-house on the client side, collaboration is much harder to achieve in reality than we make it look on the outside. More often than not, experts get sucked into their respective silos, buried by the day-to-day task lists of their jobs, focusing on their own areas of expertise. Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. Teams bring …

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Pitfalls of influencer marketing in Russia and how to avoid them

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30-second summary: As YouTube content is not restricted to the territories of single states we shall define “Russian market” as “Russian linguistic area”. In this respect, defining “Russian consumer market” one can safely add 10 million of Belarus’ population, 18 million of Kazakhstan’s and 40 million of Ukraine’s population to 150 million population of Russia itself totaling nearly 220 million of potential users. Pricing itself is a very sensitive issue. In this regard influencer marketing in Russia is still very much “The Wild East”. Rates, especially if creators are contacted by foreign brands directly or through marketplaces, come out of thin air. An international cloud-based web development platform started their first efforts to generate awareness in Russia, using influencer marketing on YouTube as one of their major marketing strategies. The company chose to partner up with mediacube — a YouTube MCN operating in the market since 2015. The primary aim …

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A Comprehensive Guide to Pinterest SEO

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Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it’s also a powerful search engine. Pinterest has become a leading source of social revenue for many companies, especially e-commerce . You’d be remiss to not take advantage of this platform to expand your web of influence and turn fans into customers. Pinterest recently surveyed pinners to learn how they use the site for shopping. The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. Noteworthy stats include: 72% say Pinterest inspires them to ship when they aren’t looking for anything. 70% discover new products on Pinterest. 90% say Pinterest …

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