Every client that I work with has his or her own unique problems, but they all have one thing in common. Can you guess what it is? Regardless of industry, size, or even the person’s position within the company, everyone uses email and wants to know how to write email that customers open. Despite the rise of social media, forums, and mobile chat apps, email remains one of the most popular forms of communication in the world. According to a study from Radicati , there are over 3.7 billion email users worldwide, and that number is steadily rising. If you think that statistic is high, you’ll want to sit down before I tell you the volume of emails being sent. We’re sending and receiving 269 billion emails every day. It seems impossible to stick out in this crowd. Yet email remains one of the most effective channels of marketing , …

30-second summary: Ceros polled a thousand industry professionals to see what works (and what doesn’t work) when it comes to creating compelling content. The poll found that immersive content was overwhelmingly used by the most effective marketers, versus static content like PDFs. Immersive content is defined as words, charts, data visualizations, and other content that a reader interacts with or experiences, rather than reads passively. Most companies don’t develop enough immersive content due to a lack of resources, in-house skills and buy-in from leadership and instead stick with static content such as blog posts and e-books. Ceros is an experiential content design platform whose clients include a variety of top-tier organizations like Red Bull, CBRE, and Bloomberg. These companies use the platform to collaborate on, create, and publish compelling visual content without the need for code. Ceros recently polled a thousand marketing, PR, and design professionals to better understand how …

Almost everyone uses email. But here’s the sweet part. The people you’re trying to reach or retain already have active email addresses. Heck, most of them used or would use one to sign-up for your service or product. If you can get into (and stay) in people’s inbox, you can make a ton of money. Data shows companies can generate $38 for every $1 email investment. Unfortunately, getting into an inbox is not a stroll in the park. Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. How do I know this? Our team at Neil Patel Digital vetted hundreds of email marketing companies based on their brand reputation, client portfolio, ratings, and their areas of expertise. The result? The very top email agencies you can trust. Not …

Email is one of the most effective marketing campaigns out there — in fact, the average ROI of an email campaign is 122% . For those who aren’t afraid to take a few extra steps, email images will spice up your campaign and help your email campaign stand out. I’m going to show you how to leverage images in email the right way. Email Images: Yes or No? You can use email images, but should you? I want to start by asking a few questions, because these will help you determine if using email images helps or hurts you. Read these and answer yes or no: Do my images support my brand? Have I optimized the image size? Am I using the right number of images? Am I properly using image alt tags? Are my emails easily accessible? Chances are you may not even know the answer to all these …

A question: Do you know anyone who doesn’t have an email? Highly unlikely, right? After all, it’s mandatory to get an email address for all kinds of things – from opening a bank account to signing up for social media platforms to booking flights online. And that’s not it! Nearly 3.93 billion users have email addresses, out of which the clients you’re trying to target or retain already have active email addresses. What makes it even better is that most people don’t mind signing up for a product/service demo or a lead magnet in exchange for their email addresses. In short, you get a direct connection to your lead, where you can leverage your offerings and boost your chances of landing a sale. Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. 73% of millennials prefer receiving business communication …

30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 billion. Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 billion (pre-pandemic-era) now stands at $134.66 billion. Digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% of all US OOH ad spending. Customer experience, retention, success, and customer engagement were the top four priorities. Technology adoption is the divide between high growth and low growth organizations. Email and CRM were some of the most effective tools used for optimizing customer experience and meeting customer expectations. This week’s key insights give you a clear picture of why mobile ads are the place for your advertising dollars, a revised umbrella view of the …

A recent report [download page] from the CMO Council and Rock Content reveals that marketing leaders believe interactive brand content is helping to communicate brand promise and value, deliver thought-leadership, and differentiate products and services as well as enable demand generation strategies. Of the almost 200 marketing leaders from B2B, B2C and hybrid organizations surveyed,… Read More » The post Content Plays Various Roles in Brands’ Customer Engagement Strategies appeared first on Marketing Charts .

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. What’s difficult is showing up day after day, with fresh content your readers find educational and valuable. After a while, the content marketing arms race can become a grind. If you have the right content marketing agency, growth is easier. It’s simple to create content that’s focused, helpful, and profitable. Know your content marketing goals and desired outcomes Research from the Content Marketing Institute shows 80 percent of B2B marketers use metrics to measure their content performance, 65 percent have set KPIs, and 43 percent measure their content marketing ROI. Do you? If you’re not sure about your goals and desired outcomes, content marketing can become an expensive black hole. …

If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. While you’re drowning in the tsunami of daily, weekly, and monthly tasks, your competition will swim laps around you. What if you could: Spend more time in your zone of genius. Stop feeling overwhelmed by your workload. Boost your productivity by 80% . Create a personalized experience for your audience. Increase your ROI with only a few clicks of your mouse. Just like Alexa brings you the best jams on-demand and Siri helps you find the nearest Starbucks, AI digital assistants can help you become a better marketer. In this guide, we’ll discuss the benefits of AI digital assistants and the tools you can use to put your marketing tasks on autopilot. But, to do that, we need to first look at what AI personal assistants really …

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. To put it lightly, there’s a lot going on behind the scenes. Especially complex technical challenges that most consumers and employees will never see or fully understand. But thankfully more and more automation tools are popping up to make your life a bit easier. However, that means choosing the best marketing automation software for your business and team is harder than its ever been. From enterprise-grade solutions to the most affordable options, my team and I have researched, tested, and used just about every software you can imagine. And I can honestly …