Every client that I work with has his or her own unique problems, but they all have one thing in common. Can you guess what it is? Regardless of industry, size, or even the person’s position within the company, everyone uses email and wants to know how to write email that customers open. Despite the rise of social media, forums, and mobile chat apps, email remains one of the most popular forms of communication in the world. According to a study from Radicati , there are over 3.7 billion email users worldwide, and that number is steadily rising. If you think that statistic is high, you’ll want to sit down before I tell you the volume of emails being sent. We’re sending and receiving 269 billion emails every day. It seems impossible to stick out in this crowd. Yet email remains one of the most effective channels of marketing , …

30-second summary: Ceros polled a thousand industry professionals to see what works (and what doesn’t work) when it comes to creating compelling content. The poll found that immersive content was overwhelmingly used by the most effective marketers, versus static content like PDFs. Immersive content is defined as words, charts, data visualizations, and other content that a reader interacts with or experiences, rather than reads passively. Most companies don’t develop enough immersive content due to a lack of resources, in-house skills and buy-in from leadership and instead stick with static content such as blog posts and e-books. Ceros is an experiential content design platform whose clients include a variety of top-tier organizations like Red Bull, CBRE, and Bloomberg. These companies use the platform to collaborate on, create, and publish compelling visual content without the need for code. Ceros recently polled a thousand marketing, PR, and design professionals to better understand how …

The average American sees up to 10,000 ads and brand messages every single day. Sounds a little overwhelming, right? That’s because it is. After seeing this many ads every day, viewers simply stop noticing them—meaning they aren’t engaging with them. As a result, you miss out on sales opportunities. You need to go further to engage your target audience and convert them by personalizing the whole marketing experience through interactive marketing tools. Here’s what you need to know. What Are Interactive Tools in Marketing? Pretend for a moment that you’re looking for new hair color. It’s tricky because you’re unsure which colors suit you, and you could use some personalized help. Finally, a website catches your eye because there’s an interactive tool designed to help you pick a hair color. All you need to do is input some simple details, such as your skin tone and eye color, and you’ll …

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? That’s earning $38 for every dollar spent . This magic marketing channel is called email. Yes, just good old email. And that insane average return on investment is one of many email marketing statistics that have held true for years now. The biggest surprise to me is how many companies aren’t taking advantage of email marketing. I hear it’s too much work to design newsletters, manage a growing number of contacts, personalize messages, and keep the campaign moving forward. There’s this perception that email is a time-sink, but it doesn’t align with the statistics. If it were really too labor intensive to run an efficient email marketing campaign, the average …

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and using dynamic ads. You are digesting as much content as you can. You’re testing all of the newest tips, tricks, and strategies you can find. But there’s a problem. While some of those tips are good, others do little to increase your overall ROI . Which is exactly the point of personalization strategies. So what’s the issue? The problem isn’t personalization itself. The problem is with how we think about personalization. In fact, personalization works. Sometimes. Why Personalization Works…Sometimes For the most part, marketing personalization works. All of the recent data shows it, and marketers everywhere swear by it. But …

30-second summary: The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to new heights. In past AI was just a thing of sci-fi movies and scientific laboratories. Today it has been used abundantly by a number of industries and marketing is no exception. Digital B2C marketers are already leveraging the power of AI for digitizing their social media campaigns and making them more engaging and appealing. In the B2B context, marketers can also use AI and transform the buyer journey. AI not only helps in identifying the right clients, but it can also be used to satisfy the needs of those customers. Finally, AI is the best thing for B2B social media marketers because it automates processes and let them save time that can be utilized in core activities. Without a doubt, artificial intelligence has touched every …

30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 billion. Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 billion (pre-pandemic-era) now stands at $134.66 billion. Digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% of all US OOH ad spending. Customer experience, retention, success, and customer engagement were the top four priorities. Technology adoption is the divide between high growth and low growth organizations. Email and CRM were some of the most effective tools used for optimizing customer experience and meeting customer expectations. This week’s key insights give you a clear picture of why mobile ads are the place for your advertising dollars, a revised umbrella view of the …

Almost everyone uses email. But here’s the sweet part. The people you’re trying to reach or retain already have active email addresses. Heck, most of them used or would use one to sign-up for your service or product. If you can get into (and stay) in people’s inbox, you can make a ton of money. Data shows companies can generate $38 for every $1 email investment. Unfortunately, getting into an inbox is not a stroll in the park. Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. How do I know this? Our team at Neil Patel Digital vetted hundreds of email marketing companies based on their brand reputation, client portfolio, ratings, and their areas of expertise. The result? The very top email agencies you can trust. Not …

A question: Do you know anyone who doesn’t have an email? Highly unlikely, right? After all, it’s mandatory to get an email address for all kinds of things – from opening a bank account to signing up for social media platforms to booking flights online. And that’s not it! Nearly 3.93 billion users have email addresses, out of which the clients you’re trying to target or retain already have active email addresses. What makes it even better is that most people don’t mind signing up for a product/service demo or a lead magnet in exchange for their email addresses. In short, you get a direct connection to your lead, where you can leverage your offerings and boost your chances of landing a sale. Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. 73% of millennials prefer receiving business communication …

Email is one of the most effective marketing campaigns out there — in fact, the average ROI of an email campaign is 122% . For those who aren’t afraid to take a few extra steps, email images will spice up your campaign and help your email campaign stand out. I’m going to show you how to leverage images in email the right way. Email Images: Yes or No? You can use email images, but should you? I want to start by asking a few questions, because these will help you determine if using email images helps or hurts you. Read these and answer yes or no: Do my images support my brand? Have I optimized the image size? Am I using the right number of images? Am I properly using image alt tags? Are my emails easily accessible? Chances are you may not even know the answer to all these …