Applying for Fast Company’s Next Big Things in Tech: the secrets of success

{ object.primary_image.title }}

Our new recognition program celebrates the smartest innovations in tech for 2021 and beyond. This is what we’re looking for. Fast Company’s Next Big Things in Tech is our newest recognition program. It’s the first one focused entirely on technological advances, and also our most forward-looking such program. As such, the criteria that will make for a winning entry are unique. Here’s a look at the factors our judges will be considering—and some tips on optimizing your entry for the best chances of becoming an honoree. Read Full Story

More

Facebook, YouTube, and Twitter have lost their empathy—and tech culture is to blame

{ object.primary_image.title }}

These companies once wanted to change the world for the better. Now they treat users—and society—with disregard. When I talk to my friends who work at the big social networks, they always tell me they didn’t join for the money; they joined for the mission. Don’t get me wrong: Their paychecks are substantial. But they would have been substantial at Apple, Microsoft, or any of the other tech companies that these friends could have worked for. And when asked why they’re still there despite the damages that social networks have caused to society, they still talk about the mission. Read Full Story

More

How to Target Millennials Through Paid Ads

{ object.primary_image.title }}

Millennials are something of a mythical bunch in society. Much is said about their behaviors and preferences, yet many of the stories seem to contradict. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. Let’s look at who millennials are and how you can use that data to create targeted ads that will convince them to convert. When Were Millennials Born? Millennials are defined as “ people reaching young adulthood in the early 21st century .” The Pew Research Center further defines the group as those born between 1981 and 1996, though that time period has shifted over time. Millennials are now the most populous group in the US, making up 21.97 percent of the population , and this trend is set to continue …

More

4 traits of highly authentic leaders

{ object.primary_image.title }}

Professional coach Amy Kan says, “When you lead authentically you are effortlessly powerful.” COVID-19 and the murder of George Floyd created an unprecedented pivotal cultural moment. These two events are affecting, and causing us to reflect on, nearly every part of our lives and will shape our future going forward. When it comes to our work lives, the changes are multi-faceted, from rethinking office logistics and protocols to overhauling policy and products. They are tangible, and they are cultural. This moment calls for great, authentic leadership. Read Full Story

More

4 tips on how to preserve your workplace culture while your team is remote

{ object.primary_image.title }}

Hard-earned culture gains can survive alongside your company’s newer, fresher initiatives resulting from the pandemic. In the startup world, we hear a lot about culture. While the term may bring to mind office perks , like ping-pong tables and happy hours, true culture goes deeper. It forms the fabric of your organization and makes a big difference for your bottom line. In fact, research shows that employees with a strong connection to their organization’s culture are more engaged. Companies with great cultures attract the most qualified candidates, too. Read Full Story

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=18624, ajax_url='/api/hit/ajax/', hits='1')