For a more equitable recovery, corporations must stop using a college degree as a proxy for ability

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Training programs and new recruitment strategies can help advance racial justice for Black Americans. With COVID-19 vaccine distribution in progress, many economists are cautiously optimistic that a slow economic recovery is on its way. But we can’t afford to make the same mistakes that were made after the Great Recession of 2008, when the recovery largely overlooked Black talent —particularly individuals without four-year college degrees. Read Full Story

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I’m a tech CEO. Here’s why I’m not taking a salary during COVID-19

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As the founder and CEO of the fintech company Gravity Payments, I’ve decided to prioritize my employees’ and clients’ well-being over my own compensation during the coronavirus crisis. In early March, as the coronavirus arrived in the United States and businesses began shutting down, our company started losing money fast. We’re a credit card processor that works primarily with small and midsize businesses such as restaurants, retails shops, and independent clinics, which means our revenue is directly tied to theirs. By the end of the month, we were down 55% from expectations and losing $30,000 a day. Read Full Story

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Three ways merchants can leverage fintech to reach shoppers

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30-second summary: Transactional advertising focuses on reaching consumers at the point of sale, motivating an immediate action or interaction with a business. Transactional advertising has gone digital, presenting a huge opportunity for retailers to reach customers while they’re banking, actively shopping, or browsing for goods online or offline. Shoppers are becoming more reliant on fintech tools to conduct transactions, connect with businesses, and find the best deals. In this post, we’ll review three digital marketing opportunities for merchants which are tied to fintech solutions: card-linked offers, banking as an ad platform, and digital deal finding. Transactional advertising focuses on reaching consumers at the point of sale, motivating an immediate action or interaction with a business—not just online, but in stores with POS systems like Square and Stripe. Powered by fintech tools like Dosh and Cardlytics, transactional advertising has gone digital. This presents a huge opportunity for retailers to reach customers …

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

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Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic . The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Take a deep breath, it's going to be okay. First, a little history and background. Logic Supply was founded in 2003 as an e-commerce website that sold components and parts for small form factor computers. Over the years, the company has built up engineering and manufacturing capabilities that today allow us to offer complete industrial and ruggedized computers …

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Key Insights: Exclusive market intelligence and ecommerce highlights

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30-second summary: Cyber Monday and Black Friday are set to smash the $10 billion ballpark figure in ecommerce sales. Thanksgiving is expecting a 49.5% sales growth. US retail ecommerce sales to reach $190.47 billion, which is a 35.8% jump. Consumer behavior insights that will help retailers take advantage of the shorter calendar window between Thanksgiving, Hanukkah, and Christmas will positively impact holiday shopping dynamics. Our latest Marketing Automation Summit data shows that 13% of businesses do not use marketing automation while 47% use some of it, and 28% are exploring their options. We tracked $52 million of investment in Marketing Technologies during October. Who got the funding? What are the top martech? How can you pivot strategy to ace holiday sales? Let’s help you find answers. After the smashing success of Amazon Prime Day , Cyber Monday and Black Friday are set to smash the $10 billion ballpark figure in …

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How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

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Posted by OeuyownK As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets significantly. The variances in revenue performances also empirically correlated with time frames when the public received more support, in the form of stimulus checks. My team at Portent conducted the study detailed below to verify our hypotheses that the pandemic caused revenue increases in online retailers and auto industries, and that those spikes correlated with stimulus distributions. We discovered a few specific factors that increased the probability of confirming our hypothesis along the way. “Unprecedented” has undoubtedly been the word of the year, and it’s touched all aspects of life and business. There have been changes in consumer behavior across all industries — we’ve unfortunately seen swaths …

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This is why the Equal Rights Amendment matters for our economic recovery

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The CEO of Pipeline Equity notes that the Constitution does not guarantee the full and equal participation of women in society and the economy. The consequences of withholding such legal protections reach far and wide. Women supported and sustained the U.S. wartime economy during the world’s largest, most lethal, and most destructive conflict in history . In fact, the 50% growth in women’s paid labor force participation between 1940 and 1945 proved so instrumental that one of the greatest economic legacies of World War II is that of women’s economic enfranchisement. That boded well not only for women but for an entire nation in turmoil. Read Full Story

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