Americans spent over 123 billion minutes streaming video content in just one week

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30-second summary: Nielsen releases eye-opening statistics about the trends in the on-demand video landscape including a spike in viewership of ad-supported streaming. COVID-19 and its associated lockdowns and social distancing rules initiated an unprecedented period of streaming TV consumption and the change appears to be permanent. Video streaming in “streaming-capable” homes was up 16% overall compared with last July. The time spent watching “other” platforms (e.g., not the SVOD big 5: Netflix, Hulu, YouTube, Amazon Prime and Disney+) increased by 16.3 billion minutes. Ad-supported video on demand (AVOD) services are contributing to an increase in digital ad spend in a big way. Nielsen recently predicted that digital media spend would rise to $500 billion globally by 2023 with digital video ads likely comprising a big chunk of that. Watching AVOD content helps consumers control the cost of streaming content, with nearly 50% of Americans watching ad-supported video content, up from …

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Consumers Are Streaming More Since the COVID-19 Outbreak – but What About Pay-TV On-Demand?

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It is not just streaming video services whose viewing hours have increased in the wake of the COVID-19 outbreak. According to new data [press release] from The Diffusion Group (TDG), pay-TV on-demand viewing has also been on the rise. The survey of almost 2,000 adults with broadband service in the home reveals that almost 8… Read More » The post Consumers Are Streaming More Since the COVID-19 Outbreak – but What About Pay-TV On-Demand? appeared first on Marketing Charts .

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Pay-TV Continues to Lag Streaming Services in Value Perception

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There’s no shortage of options when it comes to subscription video-on-demand services (SVOD). And, while some Americans opt to subscribe to only pay-TV or SVOD, more than half (54%) subscribe to both. But do customers feel like they are getting value for their money? Here’s what a new study [excerpt download page] from Hub Entertainment… Read More » The post Pay-TV Continues to Lag Streaming Services in Value Perception appeared first on Marketing Charts .

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Comscore’s new trends report reveals significant spike in US OTT usage

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30-second summary: Comscore’s 2020 State of OTT report looks at Covid-19’s impact on OTT usage and provides an overview of current CTV/OTT trends in the U.S. OTT consumption spiked significantly from February to March of this year, based on average daily streaming hours per household. The “Big 5” streaming services which include, in order of volume, Netflix, YouTube, Amazon Video, Hulu, and Disney+ together accounted for 83% of OTT streaming hours in April 2020. The most significant jump in CTV usage was with smart TVs, which reached about 37% of households in April 2018 versus 51% in 2020. According to the IAB’s digital video glossary, the umbrella term for TV that’s connected to the internet is “ Advanced TV .” Per the IAB, advanced TV is “any television content that has evolved beyond traditional, linear television delivery methods.” There are two common terms associated with ATV that we’ll address in …

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

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30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications Mobile remains the best way to engage people with push notifications DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks Deals have shown a positive graph, Australia and Germany are opening up their economies due to some relief from the COVID-19 hit Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand Standard ads vs COVID-19 based ads, what performed better? More on what CMOs’ immediate budget actions should be Information is power and mental health is key. In light of current events, we took the onus to save you the effort and have …

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Conservative social network Parler has shot to the top of the App Store

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The Twitter alternative is welcoming hordes of conservatives who are frustrated with election content policies on the big social networks. In the days following Joe Biden’s victory over President Donald Trump in the election, the conservative social networking app Parler has vaulted to the top of the download charts in both Apple and Google’s app stores. The app, which was founded in 2018 as a “non-biased free speech” alternative to Twitter, has pitched itself as a haven for conservatives who are frustrated with content policies on Twitter and other social networks. Read Full Story

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Disney doubles down on Disney+ with 50 new titles to come

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Disney’s annual Investor Day conference was all about Disney+, which it’s loading up with more content from Star Wars and Marvel. Disney+ was the belle of the ball at Disney’s Investor Day conference on December 10, reemphasizing the company’s pivot to streaming and providing an excuse to spend four hours detailing dozens of new titles planned for the streaming service, including new Star Wars and Marvel titles. Read Full Story

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T-Mobile gives cord-cutters what they want, and Discovery is not happy

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The company is “very surprised” about having its channels unbundled from sports, despite calling for TV providers to do just that. Last week, T-Mobile announced a new streaming TV service called TVision . While it’s still just one of many alternatives to cable TV, it’s unique in that it splits most entertainment channels into a separate bundle from news, sports, and local channels. The non-sports package, whose 30 channels include Discovery, Food Network, Comedy Central, and AMC, costs just $10 per month, while the other bundle starts at $40 per month. Read Full Story

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Harsh penalties for ‘unauthorized streaming’ are tucked inside the COVID-19 stimulus bill

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Within the massive COVID-19 relief bill lies a provision that could see people who run unlicensed streaming services sentenced to a decade in jail. Under a new provision in the massive coronavirus relief and spending bill just passed by Congress , people who operate illegal streaming services could see up to 10 years in federal prison, CNN reports . But even internet freedom advocates say that the felony charges allowed by the law are unlikely to apply to everyday internet users, including YouTubers and other streamers who might use elements of copyrighted work in their videos. Read Full Story

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