Four Points About COVID-19’s Impact on Marketing

{ object.primary_image.title }}

From the start of the COVID-19 pandemic, marketers have had to re-think or adjust many of their strategies. A new survey from LinkedIn and Vision Critical examines some of the challenges they have encountered and the strategic shifts they have made. Here are a few key points from the study. 1. Budget Cuts Cause the… Read More » The post Four Points About COVID-19’s Impact on Marketing appeared first on Marketing Charts .

Read Full Article on Marketing Charts

What Do Marketers See As the Long-Term Impacts of COVID-19 on Media and Ad Investment?

{ object.primary_image.title }}

More than six months into the COVID-19 pandemic, the short-term impact it has had is quite clear. But what about the future? What sort of long-term impact do marketers think the pandemic will have on media and advertising? Here’s what a report [download page] from Kantar reveals. Only 4% of the more than 700 senior… Read More » The post What Do Marketers See As the Long-Term Impacts of COVID-19 on Media and Ad Investment? appeared first on Marketing Charts .

More

4 Points About Consumer Behavior Changes Spurred by COVID

{ object.primary_image.title }}

Thanks to the COVID-19 pandemic, 2020 has been a year of disruption for consumers and businesses – and according to new data from McKinsey, the vast majority (78%) of consumers have tried a new shopping behavior since the pandemic began. Here are 4 key highlights from these findings into developing consumer behavior. 1. Online Channels… Read More » The post 4 Points About Consumer Behavior Changes Spurred by COVID appeared first on Marketing Charts .

More

Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

{ object.primary_image.title }}

30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. People are spending anything between 3 to 7 hours on social media in a day. Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. As per Adobe and Fortune’s collaborative survey, cybersecurity will be a top tech priority. Companies using enterprise-level planning and project management tools face comparatively lesser challenges in these taxing times. More details on what’s working and what’s not. As toilet papers and sanitizers remain scarce and people miss elements of regular lives there’s an abundance …

More

AI-based conversational analysis reveals that sales teams are holding steady in spite of COVID-19

{ object.primary_image.title }}

30-second summary: AI is a leading conversational intelligence platform that leverages proprietary AI to uncover critical insights from business conversations in phone calls. They’ve been using their technology and expertise to measure the impact of COVID-19 across the business landscape. AI’s machine learning platform “listens” to calls and uses natural language processing to identify different trackers and themes, then extracts insights that make it easier to understand conversations at scale. AI has been picking up on a variety of COVID-19 topics and pain points across all clients including a difficulty managing remote teams and what critical decisions that companies must make about what’s happening in the market. The data is showing that for many verticals such as the collaboration space, sales are up about 30% versus baseline and they’re up over 70% compared to pre-COVID-19 levels. Another key data point—over 60% of all calls start with a COVID-19 reference led …

More

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

{ object.primary_image.title }}

30-second summary: 2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion), Amazon (US$1,578 billion), and Google (US$1,046 billion). Apple made US $65 billion in consumer electronic goods’ sales for Q4 2020, making it the leader. How the iPhone 12 series promises to will enhance the AR experience which will inject potential spend into AR advertising that will cross $8 billion by the end of 2024. Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. 95% of marketing leaders are seeing success from an implemented revenue attribution strategy while 31% described this success as best-in-class. Top four departments involved in executing a revenue attribution strategy are – Marketing, Sales, Board of Directors, and Customer Service. According to Statista, the digital advertising market is expected to reach US $398 billion in revenues for …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=6038, ajax_url='/api/hit/ajax/', hits='14')