What’s the Number One Brand Differentiator in 2020?

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Brands spend a lot of time finding ways to earn the trust and the ever-so fragile loyalty of customers. With so much effort put into winning and retaining customers, a new report from Bynder looks at what brands think will help them stand apart from the competition in 2020. User experience (UX) is cited as… Read More » The post What’s the Number One Brand Differentiator in 2020? appeared first on Marketing Charts .

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Live Video’s A Top Trend for Social Marketers, Who Point to Audience Engagement As Their Key Differentiator

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For social marketers, it is increasingly vital to execute campaigns and strategies that stand out. With most brands convinced about the benefits that a strong social presence can bring, marketers face the challenge of cutting through the noise to reach their target audiences; – and indeed, the most commonly cited top goal for social marketers… Read More » The post Live Video’s A Top Trend for Social Marketers, Who Point to Audience Engagement As Their Key Differentiator appeared first on Marketing Charts .

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Marketers Lack Confidence in Measuring Mobile Advertising Efforts

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Recent research indicates that the majority of marketing executives agree that companies have overinvested in performance at the expense of brand, with more expecting to up their investments in brand than performance this year. A new report [download page] from Yieldmo and Forrester Consulting shows that mobile advertisers are also making a similar shift towards… Read More » The post Marketers Lack Confidence in Measuring Mobile Advertising Efforts appeared first on Marketing Charts .

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Content Plays Various Roles in Brands’ Customer Engagement Strategies

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A recent report [download page] from the CMO Council and Rock Content reveals that marketing leaders believe interactive brand content is helping to communicate brand promise and value, deliver thought-leadership, and differentiate products and services as well as enable demand generation strategies. Of the almost 200 marketing leaders from B2B, B2C and hybrid organizations surveyed,… Read More » The post Content Plays Various Roles in Brands’ Customer Engagement Strategies appeared first on Marketing Charts .

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What Creative Goals are Digital Advertisers Setting This Year?

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Effective creative can have an impact on business in the form of increased brand recognition and customer engagement. As such, a new study [download page] from Forrester Consulting and Celtra found that digital advertising decision-makers are making improving creative relevancy, performance and quality key goals in the next year. Three-fifths (61%) of the more than… Read More » The post What Creative Goals are Digital Advertisers Setting This Year? appeared first on Marketing Charts .

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Marketers at B2B Firms Tout the Value of Social Media

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When marketers think of social media, it’s easy to think of its use by consumers and how to connect with them – whether through TikTok, Instagram Stories, or Snapchat. But when Episerver polled 600 B2B decision-makers for its latest report [download page], the most commonly chosen online differentiator among marketing respondents was their organization’s social… Read More » The post Marketers at B2B Firms Tout the Value of Social Media appeared first on Marketing Charts .

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