Former Pinterest executive: ‘I really hit the glass ceiling very hard’

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At the Fast Company Innovation Festival, Françoise Brougher talked about her experience with gender discrimination—and what companies can do to create a more equitable work culture. In April, Françoise Brougher was fired from her post as the chief operating officer at Pinterest. The news was delivered to her during a 10-minute video call, and, as Brougher later recounted in a Medium post , the only explanation Pinterest offered was that she was not collaborative and lacked “strong cross-functional relationships.” Read Full Story

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Discrimination charges at Pinterest reveal a hidden Silicon Valley hiring problem

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Two Black women who worked at Pinterest went public with their stories of pay disparity and discrimination. Their experience illuminates tech’s wider problems with pay “leveling.” In July of 2018, Ifeoma Ozoma started a new job as the public policy and social impact manager at Pinterest. After working on the large public policy teams at Facebook and Google, she was excited to be the second person on Pinterest’s team, where her responsibilities included leading half of the global public policy team’s work. She believed she would be building the team from the ground up, with the head of public policy as her partner. Plus, Pinterest was pre-IPO, meaning that there was a significant financial opportunity to be had once the company went public. Read Full Story

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A Comprehensive Guide to Pinterest SEO

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Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it’s also a powerful search engine. Pinterest has become a leading source of social revenue for many companies, especially e-commerce . You’d be remiss to not take advantage of this platform to expand your web of influence and turn fans into customers. Pinterest recently surveyed pinners to learn how they use the site for shopping. The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. Noteworthy stats include: 72% say Pinterest inspires them to ship when they aren’t looking for anything. 70% discover new products on Pinterest. 90% say Pinterest …

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How Does Google Keen Compare to Pinterest?

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Google launched a social platform that, if it takes off, could give Pinterest a run for its money. Called Google Keen, it’s a curation tool that allows users to collect not only content from around the web, but also text and images, and save them to their keens, Google’s version of a board. In a press release announcing its launch, CJ Adams, co-founder of Keen, had this to say about the new social platform: “Keen isn’t intended to be a place to spend endless hours browsing. Instead, it’s a home for your interests: a place to grow them, share them with loved ones and find things that will help in making this precious life count.” As you add search terms and curate content, Keen uses AI and machine learning to suggest only the content you’d really be interested in, so you can focus only on the projects that matter to …

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How to Use Pinterest for E-commerce

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A lot of businesses still don’t take Pinterest seriously, which is a huge mistake. Pinterest is now the third-largest social network in the United States. Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US). Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. Why use Pinterest for E-commerce? With the rise of visual search, Pinterest is more critical for your business than ever before. According to Pinterest, their Lens feature can identify over 2.5 billion home and fashion objects (1.5 billion more than Google’s Lens). Buyable pins helped transform the Pinterest e-commerce network into a high-quality sales funnel. Users can instantly buy products without having to trudge through the awareness, consideration, and purchase cycle. You can also create links between product pages, websites, and …

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‘Blatant racism in practice’: For Pinterest whistleblowers, COO’s settlement is a slap in the face

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Critics say Pinterest’s $22.5 million settlement with its former COO highlights the company’s inequitable treatment of the Black women who first alerted the world to Pinterest’s discrimination problems. Earlier this week, Pinterest settled a gender discrimination lawsuit with its former chief operating officer for $22.5 million—one of the largest public individual settlements for gender discrimination in history. The seven-figure award goes to Francoise Brougher, once the number two executive at Pinterest, who says she was fired in retaliation for raising claims of pay disparity, discrimination, and exclusion at the virtual pinboard company. Read Full Story

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Why so many women in tech get told they’re ‘not strategic’

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A female tech executive breaks down what’s really going on when qualified women are hit with this often-bogus claim. When former Pinterest COO Francoise Brougher wrote last month about “rampant discrimination, hostile work environment, and misogyny” at the company she once led, her story cut to the quick for many women in tech. Brougher was fired in April after a successful two-year tenure when, she says, she spoke up about gender discrimination at the male-dominated social media giant. She has since filed suit . Read Full Story

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New Pinterest Tools for Marketers

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Pinterest’s new shopping capabilities, Verified Merchant Program, and new marketing tools with special guest, Jennifer Priest. Tune […] The post New Pinterest Tools for Marketers appeared first on Social Media Marketing | Social Media Examiner .

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Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more

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Why Pinterest moved beyond CTR to understand ad engagement Source: Pinterest Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post . Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed a User Metric defined as Weighted Engagement on Ads [Clicks, Saves, Hides, etc.] / Weighted Engagement on Neighboring Organic Content [To account for position bias]. In the table above, the team shows examples of how the “new metric better reflects user engagement,” says Pinterest. (Blue is statistically significant positive, red statistically significant negative, grey is neutral.) Why we care. While the post illustrates how the new metric helps Pinterest better account for user satisfaction with ads as it continually runs new experiments, understanding how platforms consider and account for ad quality (such …

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