Forget Voltswagen, Volkswagen is the real April Fool

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It’s not a joke. It is a joke. It’s not a joke. It is a joke. It’s not . . . Happy April Fools’ Day! We live in a branded hellscape of misinformation and lies! Beware the social feeds today, dear reader. Today is the day that brands replace the shackles of commerce in favor of jokes, with usually indifferent—but sometimes worse!—results. Like that time when Google dropped minions in everyone’s Gmail , or when McDonald’s introduced shake-flavored dipping sauces , or Hasbro changed Mr. Potato Head into Mr. Avo Head . Read Full Story

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A personal branding expert shares what it takes to build a successful reputation

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For branding maestro Tom Peters, passionate networking is table stakes when cultivating your brand. Almost 25 years ago, management guru Tom Peters kicked off the personal branding revolution with a Fast Company article so bold and brassy it nearly jumped off the page. Titled “ The Brand Called You ,” it was a resounding call to action to brand yourself. Peters proclaimed: “To be in business today, our most important job is to be head marketer for the brand called You. . . . You’re not defined by your job title and you’re not confined by your job description. Starting today you are a brand.” Read Full Story

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Fifteen Years Is a Long Time in SEO

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Posted by willcritchlow I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs . I’m now CEO of SearchPilot (which is primarily owned by the shareholders of Distilled), and am also SEO Partner at Brainlabs, so… I’m sorry everyone, but I’m very much staying in the SEO industry. As such, it feels a bit like the end of a chapter for me rather than the end of the book, but it has still had me looking back over what’s changed and what hasn’t over the last 15 years I’ve been in the industry. I can’t lay claim to being one of the first generation of SEO experts, but …

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Microsoft auto ads, Verizon Media shopper data: Monday’s daily brief

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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and did you see any other bad April Fool’s Day jokes? We used to call them “beetles.” My dad had one when I was a kid. I’m talking about that iconically-shaped Volkswagen. It looked like a big beetle (don’t worry, that’s a link to a picture of the car, not a bug). The vehicle emerged in 1930s Germany in the context of Hitler’s “People’s Car” project. Prototypes were known as the Kraft durch Freude -wagen (strength through joy) — origins forgotten once it was established outside Germany as a popular, inexpensive family vehicle. But the brand administered self-inflicted wounds last week by announcing a …

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