Forecast Says Spotify to Overtake Apple in Podcast Audience Size

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The number of monthly podcast listeners is expected to grow by 10.1% year-over-year in 2021, with an estimated 117.8 million listeners tuning in each month, per a recent forecast from eMarketer. The forecast also has podcasts accounting for 53.9% of monthly digital audio listeners, making 2021 the first year where this form of entertainment will… Read More » The post Forecast Says Spotify to Overtake Apple in Podcast Audience Size appeared first on Marketing Charts .

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These Publishers Are Kicking Off 2020 with the Biggest Podcast Audiences

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Although there are some marketers that believe podcasts are overhyped, that doesn’t diminish the popularity they have with listeners. Indeed, the average unique monthly audience for the top 10 podcast publishers in the US increased by more than one-third (37%) year-over-year (y-o-y) in January 2020, per Podtrac.com’s Top Podcast Publishers ranking. NPR was the top… Read More » The post These Publishers Are Kicking Off 2020 with the Biggest Podcast Audiences appeared first on Marketing Charts .

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Spotify Forecast to Hit Almost 100M US Monthly Users by 2023

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When it comes to digital audio platforms in the US, the clear choice is Spotify. With an estimated 78.5 million US monthly listeners in 2020, Spotify has more than 20 million more listeners than its nearest competitor, Pandora. The future looks even brighter for the streaming service and those like it, per data from eMarketer.… Read More » The post Spotify Forecast to Hit Almost 100M US Monthly Users by 2023 appeared first on Marketing Charts .

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How to Start a Podcast in 14 Days

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Between the sound equipment, hosting options, learning to edit, and everything else that goes into starting a podcast, the very concept can be overwhelming. But, I’ll let you in on a little secret: It isn’t that difficult to start a podcast. In fact, you can get one up and running in about two weeks. In this post, I’ll outline exactly how to do that. The order of my steps might look a little wonky to you. That’s because if you’re going to start a podcast in two weeks, actions you may typically hold off on need to occur earlier because they take longer to complete. By no means should any of these tasks be completed in a day. The day simply indicates when you should kick off each step. While this timeline is here to give you an idea of how to prioritize your work, you needn’t follow it to …

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10 Useful Podcast Software Tools You Should Be Using

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eMarketer predicts businesses will spend $1 billion on podcast ads in 2021, and 54% of podcast listeners are more likely to buy a product recommendation. Before you hit record and start carving out a slice of the podcast pie for your brand, you need somewhere to record, edit, and publish your episodes. With so many podcast software options out there, it can feel a bit overwhelming deciding what is best for you. Some are only for professionals, while others skew towards beginners Some do everything, while others only record Some are free and easy to use, while others are expensive, with a steep learning curve In this post, we’ll take a look at some of the top podcast software options available to help you pick the best one to fit your needs. 10 Useful Podcast Software Tools Not all podcast software tools are created equal. Some only solve one specific …

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What Are Podcast Listeners’ Favorite Genres?

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Podcast listenership is on the upswing and is expected to make up more than half of total monthly digital audio listeners this year. There also seems to be a podcast genre for every taste. Here are the ones people are listening to most, according to research [download page] from Nielsen. The study found that Music… Read More » The post What Are Podcast Listeners’ Favorite Genres? appeared first on Marketing Charts .

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