For the fashion industry, the fallout from the coronavirus may be just beginning

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“We’re all seeing what happens when you place all your eggs in one basket.” It was an eery sight: On Monday, Giorgio Armani held its Milan Fashion Week show in a vacant theater, and at the end, Mr. Armani himself took a bow in front of rows of empty seats. The night before the show, it had become clear that coronavirus had hit Italy hard, with hundreds of new cases confirmed. As a result, the fashion house thought it would be safer to proceed without an audience, but to livestream the show instead. The models strutted around the cavernous room dressed in festive pink and teal Armani Privé gowns, even though the mood was anything but celebratory. Read Full Story

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Department stores were the original retail startups. Now they’re headed for the grave

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Department stores were already on shaky ground. Then the COVID-19 crisis hit. After a century and a half, the American department store appears to be headed toward the grave. These glittering emporia that once drew crowds with fashion shows, concerts, and lavish holiday windows are going out with whimper, not a bang—an apparent victim of the economic fallout of the coronavirus pandemic. Read Full Story

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Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

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30-second summary: The World Bank predicts that the global economy will see a 5.2% contraction in global GDP in 2020. This could mark the darkest recession since post-WW II. While CFOs face the reality of revenue drops by 25%, they’re in no mood to focus on their cornflakes In fact, PCW’s CFO pulse survey shows that 50% of CFOs plan to accelerate automation and new ways of working Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets 42% of marketing leaders are increasing spend on marketing technology Email marketing remains the classic favorite for brands to drive customer engagement, tap into their customers’ minds, and influence customer experience through their inboxes Special focus on industry wise share of email marketing campaigns, region-wise email marketing stats, and the most read email content types The best performing email message was… can you guess it? CFOs’ take on …

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Assessing the ecommerce marketing landscape, or what changed in 2020?

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30-second summary: Consumer demand and interests have changed as people are increasingly shopping for products they never purchased online before. Due to the coronavirus pandemic, consumer interest in online shopping has increased by 50% YoY. Ecommerce sites are seeing traffic numbers exceeding the holiday-time shopping spikes, hitting a 25 billion monthly visits mark. While digital ad spend is down by an average of 20%, ecommerce businesses might see an opportunity in the midst of the crisis as CPC costs are also decreasing. The global pandemic has turned the tables on how ecommerce brands do business. While the full impact of COVID-19 is yet to be assessed, some market trends can already be spotted and put to use by ecommerce businesses that want to stay afloat in the slowing economy. Having analyzed 2000+ of the largest ecommerce sites worldwide from various industries, SEMrush pinpointed the key shifts in consumer demand and …

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Coronavirus fashion is here, and it’s stunning

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Viktor & Rolf’s new collection aims to capture the range of the conflicting emotions. Can fashion inspired by a devastating pandemic be beautiful? I didn’t think so, but the Dutch fashion house Viktor & Rolf just unveiled its autumn/winter collection, which encapsulates the strange, dark moment we’re in, and it is absolutely stunning. Read Full Story

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Carnival’s Princess Cruises line just cancelled all voyages for the next two months due to coronavirus

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The move affects all 18 of Princess Cruises’ ships and any passengers who had a cruise scheduled between now and May 10. Neither cruise passengers nor cruise operators have had an easy time since the outbreak of the coronavirus. Myriad instances have occurred across the globe of cruise passengers being unable to disembark their ships after occupants of the cruise came down with the COVID-19 virus. Several cruise passengers have sadly passed away due to the on-ship outbreaks. Read Full Story

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