For the fashion industry, the fallout from the coronavirus may be just beginning

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“We’re all seeing what happens when you place all your eggs in one basket.” It was an eery sight: On Monday, Giorgio Armani held its Milan Fashion Week show in a vacant theater, and at the end, Mr. Armani himself took a bow in front of rows of empty seats. The night before the show, it had become clear that coronavirus had hit Italy hard, with hundreds of new cases confirmed. As a result, the fashion house thought it would be safer to proceed without an audience, but to livestream the show instead. The models strutted around the cavernous room dressed in festive pink and teal Armani Privé gowns, even though the mood was anything but celebratory. Read Full Story

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Department stores were the original retail startups. Now they’re headed for the grave

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Department stores were already on shaky ground. Then the COVID-19 crisis hit. After a century and a half, the American department store appears to be headed toward the grave. These glittering emporia that once drew crowds with fashion shows, concerts, and lavish holiday windows are going out with whimper, not a bang—an apparent victim of the economic fallout of the coronavirus pandemic. Read Full Story

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Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

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30-second summary: The World Bank predicts that the global economy will see a 5.2% contraction in global GDP in 2020. This could mark the darkest recession since post-WW II. While CFOs face the reality of revenue drops by 25%, they’re in no mood to focus on their cornflakes In fact, PCW’s CFO pulse survey shows that 50% of CFOs plan to accelerate automation and new ways of working Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets 42% of marketing leaders are increasing spend on marketing technology Email marketing remains the classic favorite for brands to drive customer engagement, tap into their customers’ minds, and influence customer experience through their inboxes Special focus on industry wise share of email marketing campaigns, region-wise email marketing stats, and the most read email content types The best performing email message was… can you guess it? CFOs’ take on …

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Five beauty products that Babba Rivera, founder of Ceremonia haircare, can’t live without

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As she launches a new haircare line that celebrates her Latinx heritage, the branding guru shares her favorite serums, concealer, and lip balm. Babba Rivera, CEO and founder of the branding agency ByBabba , was traveling to fashion shows last September when she realized that she was often the only Latinx person in the room. This wasn’t a new feeling: Growing up in Sweden, she had few role models with her background. It was only when she moved to New York and found a home within the hispanic community that she reconnected with her Chilean roots. Read Full Story

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Assessing the ecommerce marketing landscape, or what changed in 2020?

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30-second summary: Consumer demand and interests have changed as people are increasingly shopping for products they never purchased online before. Due to the coronavirus pandemic, consumer interest in online shopping has increased by 50% YoY. Ecommerce sites are seeing traffic numbers exceeding the holiday-time shopping spikes, hitting a 25 billion monthly visits mark. While digital ad spend is down by an average of 20%, ecommerce businesses might see an opportunity in the midst of the crisis as CPC costs are also decreasing. The global pandemic has turned the tables on how ecommerce brands do business. While the full impact of COVID-19 is yet to be assessed, some market trends can already be spotted and put to use by ecommerce businesses that want to stay afloat in the slowing economy. Having analyzed 2000+ of the largest ecommerce sites worldwide from various industries, SEMrush pinpointed the key shifts in consumer demand and …

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The New Best Practices for Native Advertising on Editorial Sites

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Posted by MeganRoseM Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. Because they fit the form and function of their sites, their best practices are directly dictated by how we interact with the organic content that surrounds them. On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native …

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