For Black entrepreneurs, the racial wealth gap makes finding funding nearly impossible

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The first step toward solving venture capital’s diversity problem is investing in minority founders. In 2016, the Center for Global Policy Solutions reported that due to discriminatory financing practices and a bias towards companies primarily operated by white males, America is losing out on over 1.1 million minority-owned businesses. As a result, the economy is foregoing over nine million potential jobs and $300 billion in collective national income. Four years later, the problem still persists—and then some. Read Full Story

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Research shows us workplaces need this level of diversity to prevent tokenism

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Tokenism can hurt individual performance and the business overall according to an analysis of 80 studies over the past 25 years. Anyone can be a token employee and experience a host of related problems. But being a token is most difficult for women and racial minorities, according to a review of research over the past quarter century. In some cases, being a token may even help men. Read Full Story

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This algorithm could make it easier for over 73 million Americans to get jobs

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One in three Americans has some sort of criminal background. But even convictions for minor offenses can keep them from getting jobs if the employer isn’t using a nuanced approach to vetting. Zuleyka Strasner is one of those few business owners who saw her startup Zero Grocery grow during the COVID-19 pandemic. Strasner, Zero’s founder and CEO, says that the Bay Area-based delivery company grew by 200% week-over-week when stay-at-home orders were issued in California in mid-March. That the company aims to reduce waste from unnecessary packaging was a bonus for shoppers who didn’t want to risk exposure from reusable containers. Read Full Story

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Disney Plus tops 94 million paid subscribers in surprise earnings report

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Disney continues to pour its energy and resources into building a formidable competitor to Netflix. Wounded on multiple fronts in the wake of the coronavirus pandemic, the Walt Disney Company continued its inevitable march toward a streaming-centric future over the last three months as it focused most of its energy and resources on building a formidable competitor to Netflix. Read Full Story

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YouTube Dominates Google Video in 2020

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Posted by Dr-Pete In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google search user, you may even feel like you encounter more YouTube videos than videos from other sources, but does the data back this up? A Wall Street Journal article in June 2020 measured a strong advantage of YouTube in Google search results, but that article focused on 98 hand-selected videos to compare YouTube to other platforms. Using a set of over two million Google.com (US) desktop searches captured in early October 2020, we were able to extract more than 250,000 results with video carousels on page one. Most organic video results in 2020 appear in a carousel, like this one: This carousel appeared …

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Adapting to the new normal: Video content strategy after COVID-19

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30-second summary: Video is now ‘the new normal enabler’ connecting brands and customers when offline interactions are still far from reverting to normal. Videos are bridging the gap for informing, educating, engaging, entertaining, and socializing with customers. Low-budget videos are now the it-thing of the video marketing industry – they look nothing like ads or promotional videos customers are likely to skip. Companies are expected to join the global conversation and express what matters to people behind the brand. And videos are a great tool for touching upon this conversation and revealing what the brand stands for as mere “We’re all in this together” message will not cut it. Although not a new trend, the popularity of live streams has soared due to COVID-19. Yes, while WFH, people tend to get distracted with their devices and watch a live stream. Not only stock markets are up – stock footage is …

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How to Respond to Ripoff Report Reviews

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Ripoff Report is a popular website that claims to give consumers recourse if they are scammed on the internet. But what if the tables turn, and your legitimate business is listed? What course of action can you take? How Ripoff Report Listings Can Impact Your Business According to reputation management best practices , you should claim all the online listings you can, including local directories, social media , and authoritative sites such as government and educational domains. Unfortunately, getting listed on RipoffReport.com is not the kind of reputation you want. 93% of consumers use online reviews to help them determine which products and services to buy. So having just one negative review online can harm your business by turning good customers away. The reviews on Ripoff Report are always negative, unlike Yelp , where you will find a mix of good and bad reviews. The site has even been accused …

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The tech industry exacerbated the housing crisis. Here’s what Google is doing to fix it

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A year ago, Google pledged $1 billion to address the Bay Area housing crisis the tech boom helped cause. How much affordable housing does that build? A year after Google pledged to invest $1 billion toward tackling the housing crisis that the tech industry helped exacerbate in Silicon Valley, the company now expects to help fund more affordable housing than it originally anticipated. While it will still be a fraction of the homes needed in the area, it’s an example of how corporate funding—like the $2.5 billion that Apple has pledged for affordable housing, or the $1 billion pledged by Facebook, or the $500 million committed by Microsoft in Seattle—can be part of the solution to this problem. Read Full Story

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