These 14 principles could help big platforms create healthier social media

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A new study surveyed social media superusers on how their favorite platform stacks up against a set of characteristics that contribute to a thriving online space. Major internet platforms could do a lot more to create healthy social media by adopting measures to keep people safe and encourage users to see one another as human, according to new research that surveys their most dedicated users. Read Full Story

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Public Trust in Advertising Practitioners’ Integrity Worsens

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Another year has gone by and advertising professionals’ standing among the least trusted professions in the US has not improved. The most recent annual Gallup report on honesty and ethics in professions puts advertising practitioners just slightly better than car salespeople and members of Congress. Only one-tenth of the more than 1,000 US adults surveyed… Read More » The post Public Trust in Advertising Practitioners’ Integrity Worsens appeared first on Marketing Charts .

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ANA Reports No Progress in Racial and Ethnic Diversity of the Marketing and Advertising Industry

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Not much has changed this year when it comes to ethnic and racial diversity in the role of CMO or its equivalent. A survey of members of the Association of National Advertisers (ANA) shows that although women have made strides in the role of CMO, the same cannot be said for racial or ethnic groups.… Read More » The post ANA Reports No Progress in Racial and Ethnic Diversity of the Marketing and Advertising Industry appeared first on Marketing Charts .

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These Are Marketers’ Top Organizational Priorities Right Now

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This year will see global CMOs prioritizing the expansion of marketing automation and data analytics, as well as applying strategic marketing depth across all functions. This is per a report [download page] from CMO Council and Chief Outsiders. Some 61% of the 150 CMO Council members surveyed say that one of their top organizational development… Read More » The post These Are Marketers’ Top Organizational Priorities Right Now appeared first on Marketing Charts .

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Key insights: ClickZ benchmark survey, state of industry M&As, and more

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30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020 29.3% marketing leaders thought their current marketing technology stack is average in terms of achieving their marketing goals 46.3% said their marketing budgets are staying the same, while 28.4% said their marketing budgets are increasing Marketing leaders are planning to increase their marketing technology spends The top six technology marketers want to evaluate and invest in were – Search and social advertising, ecommerce marketing tools, experience building and management Lots more to discover in a quick snapshot We picked the brains of Director+ level executives to bring you juicy data insights on martech spending budgets, the technology they are keen on buying with a further detailed drill-down of each segment. More observations from the industry’s biggest acquisitions in the …

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Larger Companies Seem to Be Getting More Out of Their MarTech

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While companies generally report good ROI from martech platforms, higher-revenue companies are getting more for their money, according to Merkle’s latest Customer Engagement report [download page]. In the survey of 400 marketers at major US and UK B2C brands, Merkle explores the priorities and considerations involved in developing the modern martech platform. When asked to… Read More » The post Larger Companies Seem to Be Getting More Out of Their MarTech appeared first on Marketing Charts .

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3 definitive strategies for Gen Z job seekers

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Every recent college grad, early-career professional, or any other member of Generation Z whose professional life is looking a little different in 2020 than they expected: keep reading, we have some tips you’ll want to keep in mind. Several factors in 2020 (we still see you, global pandemic) are contributing to an unexpectedly tough job market, especially for first-time job seekers like Gen Z. This, in turn, is contributing to lifestyle changes that many members of Gen Z didn’t see coming—one of them being the infamous “moving back home” step. In a recent survey , we found that the majority of Gen Zers, 66%, currently live at home. Read Full Story

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