What Are Marketing Leadership’s Biggest Gaps?

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Close to 6 in 10 CMOs rate the caliber of their global marketing teams as excellent (14%) or very good (44%). This is according to a recent report [download page] from CMO Council and Chief Outsiders, which also found, however, that marketing leadership gaps do exist. Despite a majority of the 150 CMO Council members… Read More » The post What Are Marketing Leadership’s Biggest Gaps? appeared first on Marketing Charts .

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These Are Marketers’ Top Organizational Priorities Right Now

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This year will see global CMOs prioritizing the expansion of marketing automation and data analytics, as well as applying strategic marketing depth across all functions. This is per a report [download page] from CMO Council and Chief Outsiders. Some 61% of the 150 CMO Council members surveyed say that one of their top organizational development… Read More » The post These Are Marketers’ Top Organizational Priorities Right Now appeared first on Marketing Charts .

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