Which Ad Touchpoints Give the Most Positive Brand Impression?

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When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media. And, a new report from GroupM shows that despite the growing use of influencer marketing, influencers are less likely to create a positive brand impression. The global survey of almost… Read More » The post Which Ad Touchpoints Give the Most Positive Brand Impression? appeared first on Marketing Charts .

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From U.S. to Europe to China to Russia, renewables are now cheaper than coal

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In every one of the world’s energy markets, it’s cheaper to invest in renewables than coal. It’s now cheaper to invest in renewable energy than coal in all major markets around the world—and more than half of existing coal plants are also more expensive to keep running than building new renewables, according to a new report. By 2030, the think tank estimates that new renewables will be cheaper than existing coal plants in all major markets. Read Full Story

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Marketers in the C-Suite: Relatively Young, with Short Tenures

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There is no question that the plates of today’s CMOs are full, as they spend their days aligning strategic priorities with other C-suite members and struggling to deliver an excellent customer experience while driving business growth – all while making the effort to sit on one or more boards. Not only that, they’re tasked with… Read More » The post Marketers in the C-Suite: Relatively Young, with Short Tenures appeared first on Marketing Charts .

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So How Many Millennials Are There in the US, Anyway? (Updated)

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[By MC Editor, JC Lupis] Gen Z is an up-and-coming target audience, but marketers continue to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, from their views on influencers to the companies they talk about and their socioeconomic characteristics. Those analyses are all helpful in their own right,… Read More » The post So How Many Millennials Are There in the US, Anyway? (Updated) appeared first on Marketing Charts .

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Consumer Engagement Challenges Threaten Marketers’ CX Efforts

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Even during the best of times, marketers face challenges when it comes to creating a positive customer experience. But during COVID-19, more marketers are finding it challenging to engage with customers than before. This is per a new report [download page] from Chief Marketer. The study, which is based on two surveys — the first… Read More » The post Consumer Engagement Challenges Threaten Marketers’ CX Efforts appeared first on Marketing Charts .

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