Content Marketers Emphasize Innovation

{ object.primary_image.title }}

Prior to the start of 2020 (and before COVID-19), marketers were optimistic about the future of content marketing. Confirming this is a recently released study [download page] by the ANA and the Content Council, based on a 2019 survey of more than 120 senior-level marketers. At that time, some 7 in 10 respondents were cautiously… Read More » The post Content Marketers Emphasize Innovation appeared first on Marketing Charts .

More

Finding Budget to Scale Content Is a Key Challenge for Marketing Leaders

{ object.primary_image.title }}

Close to half (47%) of marketing leaders say that when it comes to developing impactful and effective content, having the budget to develop high-quality content at scale is among their top-3 challenges, making this the most widely cited obstacle, per a recent report [download page] from the CMO Council and Rock Content. Furthermore, when asked… Read More » The post Finding Budget to Scale Content Is a Key Challenge for Marketing Leaders appeared first on Marketing Charts .

More

The cost of complexity: ClickZ’s advisory board discuss the latest trends in martech

{ object.primary_image.title }}

30-second summary: COVID-19 has caused a seismic shift in digital operations and consumer behavior, leading to an acceleration in digital transformation. commerce penetration grew from 16% to 27% over an eight-week period this year, for example, fundamentally changing the way retailers sell goods. As martech players emerge to address increased shifts to digital, companies are caught in the middle of an explosion of complexity, trying to figure out how best to leverage new technology with little time to plan. The digital skills gap has widened with the increased rate of digital transformations. Businesses are scrambling to find talent that has experience across ad tech, martech and data.. Sales and marketing alignment has become even more important as teams balance decreasting marketing budgets and increase in pressure to deliver more sales with less to keep the business alive. The cost of complexity is high when companies purchase technologies they don’t use, …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=2531, ajax_url='/api/hit/ajax/', hits='5')