Stop using Safari and try this breakthrough iPhone browser instead

{ object.primary_image.title }}

Desktop browsing wouldn’t be the same without extensions. A new app called Insight brings them to iOS—and even lets you roll your own. Extensions are among the best things about desktop web browsers. Instead of being stuck with the built-in features of Chrome, Safari, or Firefox, you can tack on extra tools such as pop-up blockers, coupon finders, automatic dark mode, and more. Read Full Story

More

Consumers Are in A Different Mood When Visiting YouTube Than Other Social Platforms

{ object.primary_image.title }}

Presented with a short list of moods and asked to select their state of mind when visiting various websites and apps, around 6 in 10 (58%) consumers report feeling curious and in a mood to learn when using the open web, while more are happy and upbeat when using walled gardens like YouTube, Amazon, Facebook… Read More » The post Consumers Are in A Different Mood When Visiting YouTube Than Other Social Platforms appeared first on Marketing Charts .

More

9 Great Mobile App Analytics Tools

{ object.primary_image.title }}

You’ve done the incredible—you’ve built an app and started marketing it . While congratulations are in order, making the app is just the first step on your path to app success. The next (and arguably most important) step is optimization. With consumers spending four and a half hours per day on their phones, it pays to make sure your app is earning some of that heavy time-spend. And better visibility can pay. On average, consumers spend $120B in the app store and $190B on mobile ad spend. You can check traffic and user metrics on mobile app analytics to make your app as successful as possible. Here’s what you need to know about mobile app analytics and which tools are most effective at helping you dig into the data. Mobile App Analytics Mobile app analytics aren’t too different from their web counterparts; they track and analyze user activity and events …

More

Why some developers are avoiding app store headaches by going web-only

{ object.primary_image.title }}

It’s still tough to opt out of Apple and Google’s ecosystems. But some app makers are coming around to the web’s upsides. Earlier this month, the indie developers Feross Aboukhadijeh and John Hiesey launched a new app called Wormhole , which lets users quickly share large, encrypted files with just a link. But unlike most new mobile apps, Wormhole doesn’t show up in Apple’s App Store or the Google Play Store. Read Full Story

More

In-App Video Ads Completed At Higher Rates Than Mobile Web Ads

{ object.primary_image.title }}

In-app video ads saw a completion rate of 79% in Q2 this year, ahead of the comparable figure for mobile web video ads, according to recent data [download page] from Extreme Reach. Here’s a look at how the two mobile ad formats compared this past quarter. The analysis of Q2 video impressions served by Extreme… Read More » The post In-App Video Ads Completed At Higher Rates Than Mobile Web Ads appeared first on Marketing Charts .

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=14937, ajax_url='/api/hit/ajax/', hits='3')