Fewer Consumers Will Stay Quiet About a Bad Experience Than a Good One

{ object.primary_image.title }}

With consumers feeling less loyalty towards brands and the power of word-of-mouth remaining a strong influencer in purchase decisions, it’s vital for businesses to offer an outstanding customer experience. Further evidence for this is seen in research [download page] from the Qualtrics XM Institute, which reveals that only one-fifth (19.3%) of the 10,000 US consumers… Read More » The post Fewer Consumers Will Stay Quiet About a Bad Experience Than a Good One appeared first on Marketing Charts .

Read Full Article on Marketing Charts

Google’s New Algorithm: Page Experience

{ object.primary_image.title }}

Don’t worry… your traffic hasn’t gone down (or up) because of the Page Experience algorithm update hasn’t rolled out yet. But it will in 2021 according to Google. Due to the coronavirus, they decided to give us all a heads up on the future algorithm update and what it entails… that way you can adjust your website so your traffic doesn’t tank. So, what’s the Page Experience update and how can you prepare for it? Page Experience In Google’s own words, here is what it means… The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with …

More

Key Insights: Global deal drills, marketers’ cheat sheet, and the customer winning elixir

{ object.primary_image.title }}

30-second summary: A region-wise snapshot of business deals to help you better target your marketing minutes and resource Industries that are front runners of the pack in Q2 2020 Chatbots see the largest jump Q1 vs Q2 and the scope of marketing technology 63% of businesses are either pivoting business operations or revamping their 2020 game plan with new products/packages while 30% of businesses stay put More key insights that can help you create the ideal marketing elixir and strengthen your business prospectus The marketing landscape is seeing a magnitude of shifts while there’s speculation about economic recovery patterns. This week, we present you with insights that can help you re-engineer the business approach and master the perfect pitch. Global progressions: Hotspots for marketers to pitch as economies open Here’s a snapshot of region-wise business deals to help you get a better idea of where to target your marketing minutes …

More

Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy

{ object.primary_image.title }}

30-second summary: COVID-19 and world recession eclipse the UK consumer sentiment as McKinsey & Company track a 46% growth in pessimism about their economic recovery The five most positive shifts and how they are here to stay Majority of marketing professionals believed that BAU will return in a year 2020 is the year for perfect vision in terms of CXO (customer experience optimization) How many SEO tools do marketers use? Feed your curiosity and discover more on local SEO and strategies. The COVID-19 waves have brought upon a unique fashion of ebb and flow in the marketing sea. Our key insights continue to reflect the new developments in the face of marketing as 2020 progresses. Pessimism continues to eclipse UK consumers Consumer behavior is a mosaic that has continued to shape up a new abstract in recent months. McKinsey & Company have continually been observing consumer thoughts and trends and …

More

Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead

{ object.primary_image.title }}

Hey, I hope you’re doing okay. A crazy and surreal time we’re in. The photo above is my new “office” in the basement of my house. Yeah, I’ve got a green screen set up. I’d like to claim it’s to support seamless virtual backgrounds in the continuous stream of video meetings that now occupy my day. But truthfully, it’s mostly just to hide the massive piles of clutter that our basement gravitationally accumulates. My wife bumped me out of our home office that’s above ground, with a nicer view and fewer heaps of random stuff, to make it her new work-from-home command center. My daughter, whose school is closed for at least a couple more weeks, has taken over the rest of the house. It’s not a big house. So the basement has become my refuge. I’m not complaining though. I’m thankful that we’ve been able to adapt to working …

More

How to Adapt Your Marketing During the Coronavirus (COVID-19)

{ object.primary_image.title }}

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses our suffering. Just look at the Coronavirus marketing stats I shared a few weeks ago. The results are devastating. It’s why I decided to change Ubersuggest and make it more free to help small businesses out. Since then a lot has changed and there are new opportunities that have come around when it comes to your online business and marketing activities. Opportunity #1: Help others selflessly My ad agency has thousands of clients around the world. We lost a ton, but we still have enough to see trends in what’s happening. When I …

More

Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

{ object.primary_image.title }}

30-second summary: Finance, health, and high-tech are the most keen on planning agile marketing transformation 38% respondents mentioned that internal silos were a top challenge for delivering great CX Customer experience influenced customers more than it would have 2 years back 50% consumers would switch brands or spend less due to a CX that lacked personalization There’s a huge, yes huge gap in the engagement and send out rates clearly indicating that businesses lost out on opportunities to capture their consumers’ attention Given the ecommerce slump in March, April has seen a 43% thanks to users wanting to make purchases and paid advertising. A lot can happen in a week, and a lot has happened indeed. Our weekly key insights this week brings you an eagle-eye view of the marketing space, across silos in customer experience (CX), agile marketing, and lots more. Data and silos in CX According to content …

More

Preparing E-Commerce for the Post-COVID Bounce Back

{ object.primary_image.title }}

Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury's, and Marks and Spencer combined. The speed of transformation in e-commerce since the COVID-19 outbreak (an already fast-paced industry) has been savage. Supply chains are under strain for many brands selling online (especially where demand is high and supplies are low). How do you best manage expectations and maximize every opportunity to sell to your target audience? With your consumers now relying on the world of online shopping more than ever, …

More

Preparing E-Commerce for the Post-COVID Bounce Back

{ object.primary_image.title }}

Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury's, and Marks and Spencer combined. The speed of transformation in e-commerce since the COVID-19 outbreak (an already fast-paced industry) has been savage. Supply chains are under strain for many brands selling online (especially where demand is high and supplies are low). How do you best manage expectations and maximize every opportunity to sell to your target audience? With your consumers now relying on the world of online shopping more than ever, …

More

4 industries that can make the most of interactive 3D configurators

{ object.primary_image.title }}

30-second summary: The internet is beyond saturated, which means challenges for marketers who want to attract and engage customers. Interactive 3D configurators can help companies can create smooth, interactive experiences that will keep customers engaged for longer periods and have them coming back for more. PureWeb’s Elly Uz details which industries are uniquely suited to having 3D configurators enhance the customer experience. For roughly two decades, the rapid growth of people new to the internet meant that unique traffic to websites grew steadily. This was generated in many ways: Digital ads were enough to bring in new users, and standard websites with images, something to read, and maybe even some videos were enough to keep viewers interested. Now, the web’s growth rate has more or less plateaued in developed countries. Today’s users are accustomed to the typical eye-catching tactics of online marketing, and that means it’s more difficult to make …

More

The rise of the AI-automated enterprise

{ object.primary_image.title }}

30-second summary: As part of ClickZ’s AI in Marketing Summit 2020, Brian Solis, digital analyst, speaker, and author, shared his insight into the AI-automated enterprise and it’s role in a post-COVID-19 world. AI can help humans make better decisions, and the post-COVID-19 environment is hastening the shift towards automation to improve marketing, CX, and business processes. Solis reviews the changing behaviors of consumers BC (Before-COVID-19) and AD (after disruption) and provides some critical advice for brands who must adapt in order to survive and thrive. Digital is driving the AD economy, demonstrated by an increase in online/mobile shopping, the use of mobile devices, and a reluctance to shop in physical stores and a strong preference to shop for and purchase products online. As part of ClickZ’s AI in Marketing Summit 2020 , Brian Solis, digital analyst, speaker, and author, gave a keynote where he shared some of his thoughts on …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=225, ajax_url='/api/hit/ajax/', hits='3')