Fake video threatens to rewrite history. Here’s how to protect it

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AI-generated deepfakes aren’t just a problem for politics and other current affairs. Unless we act now, they could also tamper with our record of the past. Since deepfakes burst onto the scene a few years ago, many have worried that they represent a grave threat to our social fabric . Creators of deepfakes use artificial intelligence-based neural network algorithms to craft increasingly convincing forgeries of video, audio, and photography almost as if by magic. But this new technology doesn’t just threaten our present discourse. Soon, AI-generated synthetic media may reach into the past and sow doubt into the authenticity of historical events, potentially destroying the credibility of records left behind in our present digital era. Read Full Story

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Best Video Conferencing Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Video conferencing software has exploded in popularity over the last year. With people working from home and remote work becoming the new normal, businesses rely on video conferencing services to communicate. But not all video conferencing software is the same. The tools you use to video chat with your friends and family across the across aren’t necessarily the best business communication options. Which video conferencing software is the best for you? I’ll break down my top picks in greater detail below. The Top 6 Options For Video Conferencing Software BlueJeans Cisco Webex Lifesize Whereby RingCentral GlobalMeet by PGI How to Choose the Best Video Conferencing For You As you’re shopping around and evaluating different options, there are certain criteria that must be taken into consideration. Keep these factors in …

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Tom Steyer: The climate crisis is now threatening the health and safety of every American

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The former Democratic presidential candidate argues that we can solve the climate crisis if we act now—but we must do it in a way that counters the racial injustices of our past policies. Here in California, where I live, we recently experienced a surreal, terrifying climate reality. We spent the day with orange skies , dark as night, with the sun blocked by ash. People are losing their lives, their homes, their businesses to record-breaking, heartbreaking fires , which follow record-breaking heat waves. We are experiencing the catastrophic impacts of unmitigated climate change in real time. Millions of Americans have been experiencing traumatic climate events from the derecho storm in Iowa to a record-breaking hurricane season affecting states like Louisiana and Texas. Read Full Story

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How Adobe uses AI internally to drive growth

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30-second summary: Adobe’s attribution modelling is increasingly data-driven with an incremental approach to assigning credit to touchpoints AI feeds into propensity modelling to predict the likelihood customers will purchase, upgrade, churn Tools and techniques are getting more sophisticated with AI, but there are always bumps in the road Understanding your business, as well as a basic understanding of data science are key marketer skills in the AI era This past Thursday, Adobe’s Director of Business Strategy Don Bennion gave an enlightening presentation at our online AI in Marketing event . The talk offered practical advice and examples of how Adobe has increasingly used artificial intelligence and machine learning in their internal activities in recent years. Their practices are borne from the predictive power of customer experience metrics and their own data driven operating model (DDOM). The company is now moving to make these tools and techniques available to external partners. …

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Generative Media: The Future of Visual Marketing

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Every minute, Facebook users upload 147,000 photos, and Instagram users post over 347,000 stories . That’s a tremendous amount of content entering the digital space every day—which may be a problem for digital marketers. In a world where everyone seems to be creating content, it’s simply not enough to develop everyday content anymore. You need to produce visually appealing, unique content at a high volume, all without overextending your marketing budget. Let me introduce you to generative media and all its possibilities. What is Generative Media? Generative media is computer-generated art or “photographs” as shown below. In other words, it’s not an artist drawing the pictures or creating the design. It’s all made by artificial intelligence (AI). Here’s how it works: The artist “instructs” the machine to create content within specific parameters or algorithms. Following these algorithms, the machine generates images. The artist can change the parameters for creating content …

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Five examples that demonstrate the value of AI for B2B marketers

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30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. AI can help brands in heavily regulated industries avoid compliance issues when posting to social media via the use of AI. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media. If it seems like AI is everywhere these days, that’s probably because it is. The global AI software market is expected to reach nearly $23 billion by 2025, according to data …

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How to achieve Virtual Success

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​With so many physical events now being cancelled, many organisations are turning to virtual platforms to retain at least a semblance of presence and engagement. But as anyone who has ever attended a virtual event knows, a successful experience requires more than just pointing a video camera at a presenter and pressing record.

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Best Webcasting Services

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Webcasting has quickly become a popular large-scale communication tool in the digital era. It’s a way for businesses and individuals to communicate with hundreds or even thousands of people worldwide. Webcasting can be leveraged for a broad scope of use cases, like lead generation, customer support, internal company communications, and so much more. The terms “webcasting” and “webinar” are often confused with each other. Unlike a webinar, webcasting is a one-way flow of information. The host presents and the audience watches without really interacting. Webinars are typically more interactive. This key difference makes it much easier to reach the masses. But having a successful webcast is reliant on finding the right webcasting service. Which one is the best? Let’s dive in. The Top 6 Options For Webcasting Services GlobalMeet …

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The power of voice can help marketing teams capitalize on content

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30-second summary: Trint, an AI-powered transcription technology platform, published a whitepaper explaining how to repurpose video and audio into multiple types of content. Virtual events present a huge opportunity to repurpose video and audio beyond the initial event—but only if that content is accessible. Speech-to-text technology like Trint’s can transcribe audio in real-time with the help of AI. It has a high degree of accuracy, enabling voice content to be turned into transcripts which can then be repurposed as blogs, sales decks, customer stories, social media posts, and more. Automated transcription tools, like Trint’s AI-powered speech-to-text platform, offer a quick (and easy) solution for making video content more accessible through video captioning and transcripts. Trint’s platform enables team collaboration, which is essential during this period of working from home, combining automated transcription with AI-enhanced accuracy. Learn more by downloading their free white paper from ClickZ. How can you make your …

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